Excelsior University Case Study

Excelsior University needed to generate more qualified leads while increasing the efficiency of its paid media efforts. With ambitious enrollment goals across multiple academic programs, the university sought to expand reach, improve conversion rates, and lower acquisition costs. Their team turned to Zero Gravity Marketing to provide strategic oversight, streamline campaign performance, and identify new opportunities across branded, non-branded, and emerging ad channels.

ZGM launched a multi-channel, data-driven marketing strategy designed to maximize visibility and improve lead quality across Excelsior’s programs. By refining campaign structures, optimizing conversion paths, and testing emerging platforms, we helped Excelsior build scalable, cost-efficient momentum.

Within just 90 days, Excelsior’s paid media campaigns showed measurable improvements across all major platforms. Meta Ads produced significant lead growth, Reddit emerged as a powerful awareness driver, programmatic campaigns increased efficiency, and Google PPC campaigns delivered more leads at lower costs. Together, these efforts positioned Excelsior University for sustained enrollment growth and stronger ROI.