Carrier Enterprise Digital Marketing Case Study

Carrier Enterprise (CE) is one of the largest HVAC suppliers in the industry. The company's digital tools make it a pioneer in helping companies increase their customer bases and ease-of-usability within the industry. CE strives to deliver a streamlined and profitable experience to its customers.

The Challenge

CE was interested in expanding its digital footprint by enhancing its search engine optimization (SEO), online advertising, and social media strategies. The project then expanded to include content marketing, blogging, print design, email marketing, and Pay-Per-Click (PPC) campaigns.

The most important focus of Zero Gravity Marketing's (ZGM's) endeavors with CE focused on ensuring the company had a strong, well-rounded digital presence.

Outcome

ZGM's marketing experts put their knowledge and expertise to work, employing multiple approaches that worked in tandem with other facets of the project. We connected all of CE's marketing avenues with our full suite of services and brought them together under one roof. When one team is working on SEO, PPC, content, social media, and design, it helps us communicate more clearly internally, so we're all on the same path and working towards the same goals as a team.

We're proud to say that we've achieved outstanding success through our efforts with CE, which began in 2015. We measured overall accomplishments by developing a close relationship with our client and individual services' goals, as noted below.