Google Business Profile Management

Search Engine Optimization (SEO) is valuable for businesses of all sizes, across all industries. However, the best SEO approach to take depends on the specifics of your organization. This is especially true for local businesses that rely on in-person services or have a brick-and-mortar storefront or office. These establishments need to make sure that people are able to find them both online and in real life. This can be accomplished through strategic local SEO services, which work to optimize your website for a local audience.

All local businesses should be invested in increasing their search presence, especially on Google. Local SEO will help you show up on search engine results pages (SERPs) and Google Maps more often, which can expand your audience and bring in more customers.

While an effective local SEO plan involves a variety of strategies, one of the most important aspects is your Google Business Profile listing (GMB), which must be optimized and updated frequently to see the best results from your efforts.

How Google Business Profile SEO Can Increase Your Local Presence Online

Google Business Profile, previously known as Google My Business, is a tool that local businesses can use to manage their online presence across Google. This highly effective SEO service includes a local Google Business listing, which appears in search results (on the upper right side of the SERP) and on Google Maps. Google Business Profile listings can show up for both branded and non-branded searches (when users search queries related to services or products you offer).

Google Business Profile Features

By creating a Google Business Profile account and activating or claiming your listing, you’ll enjoy access to several valuable features, including:

• Profile Customization: Google Business Profile offers a variety of listing customization options. For example, you can (and should) display your logo prominently so that it resonates with your audience as soon as they find your business. The better your profile looks, the more likely you'll rise above your competition.
• Vanity URLs: These shortened links make it easier for you to refer people to your Google Business profile through marketing materials and advertisements.
• Photos: Upload and showcase photos for customers to view as they learn about your company.
• Appointment Booking: Users can book an appointment in under a minute directly through your GMB listing.
• Q&A: Host a question-and-answer forum on your listing. This provides insights for users who have inquiries and helps search engines learn more about what you do.
• Review Management: Gather reviews, engage with followers, confront issues, and thank people for supporting your business.
• Google Business Profile App: Access your Google Business Profile account and listing through the easy-to-use Google Business Profile app. This mobile application allows you to customize your listing, post photos, and more, directly from your smartphone.

Why Google Business Profile Optimization is Important for Local Search

When used correctly, GMB is a powerful tool for local businesses, primarily because each listing is like having a second website right in the SERP. This offers valuable visibility and allows potential customers to learn about your company quickly and easily. Of course, the more prominent you are in search results and on Google Maps (for branded and non-branded searches), the more leads, conversions, and sales you’ll get.

Trust Zero Gravity Marketing with all Your Google Business Profile SEO Needs

As a top-rated SEO company in CT, Zero Gravity Marketing is ready to help you succeed. We’re committed to ensuring you enjoy all the possible benefits of Google Business Profile, from enhanced customer behavior insights to increased visibility in Google Maps searches and more.

Our expert SEO team can assist you with creating, optimizing, maintaining, and growing a Google Business Profile listing that gives your brand visibility on search engine results pages. We’ll ensure that your profile is filled out completely and accurately, and can utilize a variety of cutting-edge Google features to ensure your brand gets the most views possible.

Google Business Profile FAQ

Grow Your Local Business with Help from ZGM

If you are looking for ways to drive customers to your local business and increase your conversions, then you need to be using Google My Business. However, with so many available features, it’s best to work with a digital marketing team that can provide strategic Local SEO services. At ZGM, our SEO specialists know how to manage business pages on Google and can optimize and grow your profile, so you can make the most of everything Google My Business has to offer.

For more information about our Local SEO and Google My Business services, contact us today!