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Why Most Universities Don’t Have a Marketing Problem — They Have an Alignment Problem
June 29, 2026
In today’s landscape, more universities than ever are struggling with enrollment challenges. While the common consensus often attributes this to marketing problems, the real culprit lies in lacking a university alignment strategy. Amid rapidly shifting student demographics, it’s more important than...
What Higher Education Can Teach B2B Marketers About Long Sales Cycles
June 29, 2026
In today’s landscape, long, intricate buying journeys connect higher education and B2B marketing. Both industries wrestle with delayed conversions, complicated decision-makers, and complex attribution challenges. This makes the management of B2B marketing long sales cycles much more layered than it...
AI Is Changing How Students Discover Universities (And What That Means for Your Strategy)
June 12, 2026
The days of students using Google to look for the best universities are quickly dwindling. Now, more than ever, they’re relying upon AI tools to explore, compare, and condense options. This matters more than most institutions realize because how students choose universities using AI shifts the entir...
AI Search Is Changing Website Traffic. Here's Why Lead Quality Matters More Than Volume
June 4, 2026
TL;DR AI search is changing how people discover information online. While some businesses may see less website traffic from traditional search, the visitors who do reach their website often have higher intent and are further along in the buying journey. The most important thing to know is that marke...
How to Build a Full-Funnel Enrollment Marketing Strategy That Actually Works
August 1, 2026
A strategic higher education enrollment marketing funnel should align messaging and data across the entire student journey. Through one coordinated system (not disconnected cross-channel campaigns), this marketing strategy must drive student enrollment. This happens via connecting awareness, conside...
What Enrollment Marketing Directors Actually Need From Their Agency in 2026
July 24, 2026
TL;DR Enrollment marketing directors need agencies that understand enrollment as a revenue system. Contrary to popular misconceptions, they don't need more channels or reports in 2026. For any higher education marketing agency, what to look for includes strategic partners that operate across the ful...
What Higher Ed Marketing Leaders Are Getting Wrong About Digital in 2026
July 18, 2026
TL;DR Leaders are optimizing for how students used to discover institutions, instead of how they research and discover institutions today. That's not a good higher education digital marketing strategy in 2026. In fact, it hurts student acquisition cost optimization across the board. Enrollment marke...
Why ChatGPT Ads Are a New Opportunity for Higher Education Enrollment Marketing
July 10, 2026
TL;DR ChatGPT ads let universities show up in ChatGPT as prospective students ask relevant questions. That's a huge deal. When it comes to ChatGPT advertising, higher education institutions should know this: with students increasingly using AI tools amid considering degree options and schools, these...
How to Build a Marketing Strategy That Survives Contact With Reality
July 2, 2026
Seemingly robust marketing strategies often emerge from organizational planning rooms. Yet far too often, these same strategies fall apart once timelines, budgets, organizational complexities, and other real-world factors enter the equation. The strategy to execution gap in marketing shouldn’t be un...
Why Most Universities Don’t Have a Marketing Problem — They Have an Alignment Problem
June 29, 2026
In today’s landscape, more universities than ever are struggling with enrollment challenges. While the common consensus often attributes this to marketing problems, the real culprit lies in lacking a university alignment strategy. Amid rapidly shifting student demographics, it’s more important than...
What Higher Education Can Teach B2B Marketers About Long Sales Cycles
June 29, 2026
In today’s landscape, long, intricate buying journeys connect higher education and B2B marketing. Both industries wrestle with delayed conversions, complicated decision-makers, and complex attribution challenges. This makes the management of B2B marketing long sales cycles much more layered than it...
AI Is Changing How Students Discover Universities (And What That Means for Your Strategy)
June 12, 2026
The days of students using Google to look for the best universities are quickly dwindling. Now, more than ever, they’re relying upon AI tools to explore, compare, and condense options. This matters more than most institutions realize because how students choose universities using AI shifts the entir...
AI Search Is Changing Website Traffic. Here's Why Lead Quality Matters More Than Volume
June 4, 2026
TL;DR AI search is changing how people discover information online. While some businesses may see less website traffic from traditional search, the visitors who do reach their website often have higher intent and are further along in the buying journey. The most important thing to know is that marke...
How to Build a Full-Funnel Enrollment Marketing Strategy That Actually Works
August 1, 2026
A strategic higher education enrollment marketing funnel should align messaging and data across the entire student journey. Through one coordinated system (not disconnected cross-channel campaigns), this marketing strategy must drive student enrollment. This happens via connecting awareness, conside...
What Enrollment Marketing Directors Actually Need From Their Agency in 2026
July 24, 2026
TL;DR Enrollment marketing directors need agencies that understand enrollment as a revenue system. Contrary to popular misconceptions, they don't need more channels or reports in 2026. For any higher education marketing agency, what to look for includes strategic partners that operate across the ful...
What Higher Ed Marketing Leaders Are Getting Wrong About Digital in 2026
July 18, 2026
TL;DR Leaders are optimizing for how students used to discover institutions, instead of how they research and discover institutions today. That's not a good higher education digital marketing strategy in 2026. In fact, it hurts student acquisition cost optimization across the board. Enrollment marke...
Why ChatGPT Ads Are a New Opportunity for Higher Education Enrollment Marketing
July 10, 2026
TL;DR ChatGPT ads let universities show up in ChatGPT as prospective students ask relevant questions. That's a huge deal. When it comes to ChatGPT advertising, higher education institutions should know this: with students increasingly using AI tools amid considering degree options and schools, these...
How to Build a Marketing Strategy That Survives Contact With Reality
July 2, 2026
Seemingly robust marketing strategies often emerge from organizational planning rooms. Yet far too often, these same strategies fall apart once timelines, budgets, organizational complexities, and other real-world factors enter the equation. The strategy to execution gap in marketing shouldn’t be un...
Why Most Universities Don’t Have a Marketing Problem — They Have an Alignment Problem
June 29, 2026
In today’s landscape, more universities than ever are struggling with enrollment challenges. While the common consensus often attributes this to marketing problems, the real culprit lies in lacking a university alignment strategy. Amid rapidly shifting student demographics, it’s more important than...
What Higher Education Can Teach B2B Marketers About Long Sales Cycles
June 29, 2026
In today’s landscape, long, intricate buying journeys connect higher education and B2B marketing. Both industries wrestle with delayed conversions, complicated decision-makers, and complex attribution challenges. This makes the management of B2B marketing long sales cycles much more layered than it...
AI Is Changing How Students Discover Universities (And What That Means for Your Strategy)
June 12, 2026
The days of students using Google to look for the best universities are quickly dwindling. Now, more than ever, they’re relying upon AI tools to explore, compare, and condense options. This matters more than most institutions realize because how students choose universities using AI shifts the entir...
AI Search Is Changing Website Traffic. Here's Why Lead Quality Matters More Than Volume
June 4, 2026
TL;DR AI search is changing how people discover information online. While some businesses may see less website traffic from traditional search, the visitors who do reach their website often have higher intent and are further along in the buying journey. The most important thing to know is that marke...