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Digital Marketing Trends to Consider in 2017

14 Apr 2017

Whenever you start to discuss new trends for a year, there’s always a bit of guesswork involved. This is especially true of digital marketing where things tend to change continually. Your SEO agency watches for the newest changes and keeps you up to date on the best ways to focus energy for your campaigns and marketing plan in general.

Keeping up with the changes in marketing can be all consuming. Many agencies and small businesses find that using reseller SEO services gives them an extra boost in efficiency. This allows them to target the digital marketing trends as they arrive and concentrate on the strengths they bring to their own efforts. A reseller SEO service offers expertise that keeps their SEO on perfect point and is often the more efficient solution to doing the SEO work in house. Whether you choose to outsource some or all of your marketing, here are some digital marketing trends to keep your eyes on in the coming year.

Digital Marketing Trends in 2017

  • Mobile, Mobile, Mobile. You might want to say mobile a few more times. Mobile users have no overtaken traditional pc users online and each of your platforms needs to cater to users who are reaching your sites from their phone. This means mobile optimization for your site, but it also means paying attention to the ways your audience is reaching you – think voice search instead of traditional SEO.
  • Get Rid of Pop Ups. Pop Ups are fine as a way to get your audience to opt in to certain things but the problem here is that they often obscure content, especially on a mobile device. Audiences hate them and it’s best to limit or eliminate them if possible. When you do use pop up screens, make sure they’re easy to exit out of and that it doesn’t impede your guests from completing actions on your site.
  • Social Media and Multi- Platforms. This trend will continue. Social media is an increasingly powerful tool to reach your audience, through your own social media accounts and through recommendations from other social media users.
  • Video. Video is becoming more and more essential. Live streaming video is also taking off as an excellent tool for engagement and is easily used on many social media networks, such as Facebook.

As trends change and new technology advances, it’s difficult to stay on top of every facet of your digital marketing. Hiring a digital marketing agency or a reseller SEO service can keep you on the cutting edge of changes as they happen so you can reap the most from your marketing efforts.

Are you interested in finding an SEO company or reseller SEO to fit your needs? Contact Zero Gravity Marketing today and see how our services can perfectly accommodate you business model.