Digital Marketing for Nonprofits
CONTACT USZGM’s History with Nonprofits
Our team at Zero Gravity Marketing has expertise in collaborating with nonprofit organizations to achieve their goals. We work with organizations like yours throughout the entire process: from setting the foundation to analyzing the end results. We offer an array of services, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO), Social Media Marketing, Content Marketing, Website Design, and Creative Operations.
Our Marketing Approach for Nonprofits
Our approach is to find a balance between providing valuable content and statistics for future investors. We accomplish this through our extensive keyword research and use of highly reputable data. We aim to overcome low website traffic by providing high-quality content with valuable information, testimonials, and statistics to drive quality users to your site.
Leukemia & Lymphoma Society (LLS) Case Study
LLS already had a substantial online media presence, so we needed to figure out a way to go above and beyond the measures they already had in place. ZGM needed to come in with a nonprofit strong digital strategy that would take hold of specific social media channels in a way that was shareable enough to go viral. ZGM produced weekly content to create a stronger presence for LLS on Instagram, Facebook, and Twitter. We relied on remarkable visuals to showcase the impact of donations, motivate the audience, and deliver inspiring statistics to encourage engagement.
Our NonProfit Clients Include
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"They’re just amazing people who are fun to work with. Internal stakeholders are impressed with the quality of their work. The team is able to come up with innovative strategies to reflect the company’s goals and purpose. Whenever the client asks for a specific proposal, they would always come through with fresh ideas on time."
- Former VP of Marketing, Leukemia & Lymphoma Society
Nonprofit Services
SEO
We focus our search-engine optimization efforts on statistics, visuals, infographics, testimonials, and high authority link building. We also provide keyword research, on-site and off-site SEO, and technical SEO.
Content
Our content marketing services include gated content, blogs, landing pages, webpages, and ad copy. We work to increase brand awareness, educate the audience, build trust, and nurture the audience and leads. We learn what you’re looking for so we can prepare the best content possible.
PPC
Our paid team’s services include Google Search/Google Grants ads for branded, non-branded, and fundraising. We also work on paid social media to boost posts, create video ads, lead generation ads, and conversion ads. We also target through programmatic ads and YouTube.
Social
Our social media team’s services include an audit, post creation, analytics, and more. When working with nonprofits, we emphasize using images and videos that highlight your work and promote the process.
About Us
Zero Gravity Marketing is a digital marketing agency headquartered in Madison, Connecticut. As a highly experienced digital marketing company, we understand the efforts required to create a successful marketing campaign for nonprofits. We believe that every digital marketing strategy should be unique to the business and its industry.
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