Adriana Lucatino
Adriana Lucatino is the Vice President of Strategy at Zero Gravity Marketing, serving as an omnichannel alchemist for 8+ years with an unwavering dedication to her client's success. Adriana leads with an unparalleled creative mind and a passion for out-of-the-box thinking that consistently fuels new strategies for cross-channel collaboration to drive client success metrics.
Adriana earned her Bachelor of Science in Marketing with a minor in Social Media Marketing at Southern New Hampshire University. From there, she ventured to Connecticut to study at Quinnipiac University, where she became a Marketing Assistant and managed university content while completing her Master of Science in Interactive Media. Outside of agency life, Adriana can be found making sweet treats or making memories with her husband and daughter.
Certifications & Accolades
Klaviyo Product Certified
Google Analytics Certified
Why do you enjoy digital marketing?
I get stir-crazy with stagnancy, and this industry is so rapidly evolving that it keeps me engaged at all times. The scope of digital marketing is incredibly expansive and consistently presents me with new opportunities to grow skills with each new tactic to test.
What is your favorite quote?
“Everything you’ve ever wanted is sitting on the other side of fear.” —George Addair
Do you have any hidden talents?
I truly consider my creative abilities my talent; I can't quite explain it, but how my mind can formulate a lightbulb moment idea anytime I need one - for personal or professional projects - has been my "superpower" since I was a kid.
What did you want to be when you grew up?
I didn't know it back then, but I always wanted to be in marketing or product merchandising of some sort! I used to look at American Girl and Toys R Us catalogs and wish I could be one of the people who put the catalogs together because they were able to play with all of the toys and take fun photos to flip through.
Do you have any pets?
I do! I have a White Mosaic Chinchilla, Snowball, that I've had for 11 years now, and then our 4-year-old Miniature Schnauzer (with a not-so-mini attitude) called Mr. Biddles.
ZGM Awards & Recognition
