Becca Matyasovsky
Becca Matyasovsky is an Associate Director of Paid Media at Zero Gravity Marketing, where she leads the programmatic team. With a deep understanding of the digital landscape, she is responsible for overseeing the entire programmatic process, from campaign planning and execution to optimization and performance analysis. With expertise in various DSPs, inventory curation, and data partnerships, she ensures that clients stay ahead in the evolving programmatic landscape. Her strategic approach ensures that clients' marketing dollars are working harder and smarter by reaching the right user at the right time.
Outside of work, Becca loves to hike with her dog and travel. While she is out of office, you can expect her to be exploring a new National Park.
Certifications & Accolades
Programmatic (StackAdapt) Certified
Google Ads Certified
Why do you enjoy digital marketing?
I enjoy digital marketing because it combines data, creativity, and strategy, which allows me to find the right audience and channel mix for my clients. I love testing, optimizing, and refining campaigns based on data to maximize results.
What is your favorite quote?
"Instead of worrying about what you cannot control, focus your energy on what you can create."
Do you have any hidden talents?
I’m really good at memory games.
What did you want to be when you grew up?
I wanted to be a vet when I grew up because of my love for dogs, but as I got older, I always knew I would end up somewhere in the marketing world.
Do you have any pets?
I have a golden retriever named Winston!
ZGM Awards & Recognition
