Emily Lonn
Emily Lonn is a Senior Account Manager with over 6 years of experience spanning both agency-side and client-facing roles, giving her a well-rounded perspective on managing complex marketing programs. In previous roles, she worked closely with agencies and their end clients, and now operates within an agency environment herself, bringing a unique understanding of how both sides of the partnership function and collaborate. Across her career, she has overseen more than $85M in annual ad spend across her book of business, supporting clients in industries including retail, CPG, healthcare, finance, automotive, hospitality, and more.
Her experience bridges marketing strategy and execution across a wide range of tech stacks and operating models. She brings a strong focus on paid media performance, along with hands-on experience in cloud-based platforms and technical data workflows that support scalable, data-driven decision making. Emily is known for being adaptable, collaborative, and able to step into whatever role is needed to keep projects moving forward.
Outside of work, Emily can usually be found exploring Colorado, whether skiing in the winter or hiking and discovering new parts of the state year-round. Having lived there for over a decade, she still finds new places to explore. She also enjoys yoga, cooking, and experimenting in the kitchen, often inspired by seasonal ingredients from local farmers markets. At one point, she even grew 14 varieties of tomatoes in her garden, which remains a personal highlight (and ongoing obsession) every summer.
Specializations:
- Programmatic advertising
- Paid search
- Direct media buys via ad serving platforms (e.g., Campaign Manager 360 / CM360)
- Measurement and attribution frameworks, including multi-touch attribution (MTA)
- Media mix modeling (MMM)
- Privacy-safe modeling using aggregated data sources (e.g., Ads Data Hub / ADH-based modeling)
- Cloud-based marketing analytics and data solutions
- Custom AI/ML applications for marketing use cases using Google Cloud tools
Why do you enjoy digital marketing?
Digital marketing is exciting to me because it sits at the intersection of creativity, data, and constant experimentation, where every decision can be tested, measured, and improved in real time.
What is your favorite quote?
“You don’t have to see the whole staircase, just take the first step.” — Martin Luther King Jr.
Do you have any hidden talents?
Bringing structure to chaos
What did you want to be when you grew up?
I wanted to be a fashion designer
Do you have any pets?
Not yet, but hopefully a dog soon!
ZGM Awards & Recognition
