Kelly Tobin
Kelly Tobin is an SEO Strategist at ZGM with 5 years of professional experience in content strategy and SEO. She studied English and Spanish at The Ohio State University, then began her career in copywriting and editorial work, writing luxury travel content for NetJets before moving into content strategy leadership at an eCommerce tech start-up. Today, she focuses on SEO strategy, helping clients turn organic search into measurable growth.
Outside of work, Kelly is deeply curious about language and culture. She studied abroad in Spain and currently volunteers as an ESL tutor for Spanish speakers in Ohio. In her free time, you'll find her taking classes at her local yoga studio, hunting down the best vegan food in Columbus, or watching movies at home with her cat, Pip.
Specializations:
- SEO Strategy
- Content Strategy
- Copywriting
Certifications & Accolades
MOZ SEO Certification
Why do you enjoy digital marketing?
I find digital marketing so rewarding because it bridges having something great to say (or sell, or do) and actually getting people to see it. I started out my career copywriting and quickly realized that the best copywriting in the world doesn't matter if nobody finds it. That's why I find SEO and other omnichannel digital marketing efforts so important and rewarding to be a part of. There's something really satisfying about taking what someone's already built and helping it get found.
What is your favorite quote?
"Say what you mean and mean what you say."
Do you have any hidden talents?
Darts. I've only ever played once, but I was really good that one time.
What did you want to be when you grew up?
Veterinarian. That dream died quickly, though, when I realized how squeamish I am.
Do you have any pets?
Yes! A crazy orange cat named Pip.
ZGM Awards & Recognition
