Q: Where are you from?
A: Sacramento, CA
Q: How did you choose this career path?
A: Many years go, I had a friend tell me to start putting hashtags on my Instagram posts to get more likes, which turned into an obsession with figuring out how the various platforms worked. I wanted to learn all I could about social media and worked on Organic Social for a while. I ended up at an agency where I moved into Paid Social and have loved following the data ever since.
Q: What do you like most about your job?
A: I love that this industry is constantly changing, and we’re being asked to evolve with it. It is so invigorating to always be learning and solving puzzles for clients.
Q: What is the strangest job you've ever had?
A: Oh, I have had a few good ones — I was a sound and lighting technician at a concert venue, I interned as an assistant to an acting agent in London, and was a summer camp counselor.
Q: What is your favorite quote?
A: "If you can’t control anything else, you can control your own growth."
Q: Do you have any pets?
A: No, I wish!
Q: Name one thing on your bucket list.
A: Grad School & Yoga Teacher Training
Q: Do you have any hobbies outside of work?
A: Outside of work, I love reading or throwing a record on and cooking dinner. And in more ‘precedented times,’ I’m really into going to see live music.
Q: What's your favorite food? Least favorite food?
A: Always here for a pasta moment! And I’ve been a vegetarian for ages, so I’m definitely not down for meat/fish.
Q: Favorite musician?
A: This is such a hard question. I listen to such a wide variety of music that it changes all the time, but if I had to choose, I always come back to City and Colour or Beyonce.
Q: You're about to perform in a karaoke bar. What song do you pick?
A: Probably Spice Girls - Wannabe. I think the key is to get the crowd singing along to cover up how terrible I am.
Q: If you could live in a TV show, book, or movie, which one would you pick?
A: Parks and Rec
Paid Social Strategist
Kyra joined the Zero Gravity Marketing team as a Paid Social Strategist in July 2020. She graduated from the University of California, Santa Barbara, in 2014 with a BA in English after spending her senior year abroad in London, England, studying at King’s College. Her passion for social media began in 2015 within the world of organic social. She eventually moved into paid social, working at various agencies and acquiring a certification in Digital Media and Marketing from Duke University. Kyra’s background in digital advertising within multiple verticals, such as B2B/SaaS, tourism, and franchises, has given her an expansive knowledge of different industries. With both social media and Pay-Per-Click ad experience, she is excited to bring her expertise to ZGM.