Lissa Faulkner
Lissa’s career in traditional and digital advertising has spanned nearly 15 years, beginning in the mid-2000s with a focus on traditional advertising, event management, and branding. Over the past nine years, her emphasis has shifted towards digital advertising, where she has thrived as a hands-on practitioner. Lissa’s approach involves driving strategy, developing and building campaigns, and conducting in-depth performance analyses.
Outside of her professional life, Lissa is a proud mother to two daughters, Claire and Laina, and two fur babies, Ginger and Otis. She and her daughters enjoy exploring new places, hiking through the beautiful trails of their metro park system, and discovering new dining spots.
Certifications & Accolades
Google Ads Video
Display and Search Certification
Google Analytics Certification
Why do you enjoy digital marketing?
I see digital marketing as a puzzle. I love identifying the goal and figuring out how each advertising component can work together to achieve that goal.
What is your favorite quote?
"There is no courage without vulnerability". Brene Brown
Do you have any hidden talents?
I love to cook and I do not follow the recipe.
What did you want to be when you grew up?
An archeologist
Do you have any pets?
Yep, two ginger cats (brother and sister), Ginger and Otis
ZGM Awards & Recognition
