Sara Smith
Sara Smith is a Senior SEO Strategist at Zero Gravity Marketing, bringing over a decade of experience in SEO, PPC, and digital strategy. She specializes in technical SEO, on-page SEO, and conversion rate optimization (CRO), helping clients enhance search visibility and drive measurable revenue growth.
Her strategic optimizations have led to a 45% increase in keyword rankings following a major site migration and a 400% increase in organic conversions for clients in competitive industries. She holds a Master’s Certificate in Digital Marketing from the University of South Florida and continuously expands her expertise to stay ahead in the changing digital world.
Outside of work, Sara enjoys traveling, trying new restaurants, and spending time with her fiancé, Matt, and their dog, Waffle, a lively Black Mouth Cur.
Certifications & Accolades
Google Analytics 4 Certified Professional
USF MUMA College of Business Digital Marketing Certification
Google Ads Search Certification
Why do you enjoy digital marketing?
There's always something new to test, optimize, or refine. I love the challenge of staying ahead of algorithm updates and industry trends while providing measurable results that directly impact business growth. The fast-paced nature of digital marketing keeps things exciting!
What is your favorite quote?
"Do the best you can until you know better. Then when you know better, do better." - Maya Angelou
Do you have any hidden talents?
I used to play guitar for several years
What did you want to be when you grew up?
A Neurosurgeon
Do you have any pets?
Yes! I have a Black Mouth Cur named Waffle who keeps me on my toes as much as Google’s algorithm updates.
ZGM Awards & Recognition
