R2A Watches Case Study

Originally named "Russia 2 All," this name posed complications with the ongoing conflict in Ukraine. As a result of Russia's invasion, R2A's revenue crashed in April of 2022. To re-brand R2A and support new sales during this unsteady socio-political climate, the team at Zero Gravity Marketing was tasked with developing a digital strategy to market this brand to audiences in a different way.

While our team performed solely Pay-Per-Click (PPC) efforts to help overcome the R2A's branding challenges, this huge jump in revenue was a direct result of ad copy. First, we tested several different promotions with various campaigns but saw only minor increases in engagement. It wasn't until our team made changes to the actual ad copy that we saw considerable results.

Our ad copy strategy leveraged high-performing, product-related search terms to boost brand and product visibility within the search engine result pages (SERPs). Our copywriting team also strategized how to better communicate these products and the benefits of buying with R2A to users. We leveraged the brand's unique value propositions in conjunction with their discounts ("up to XX% off," for example) to drive consumer interest and purchasing intent.

When it came to increasing year-over-year revenue, leveraging seasonality, holidays, and special offers in ad copy campaigns contributed to huge jumps in sales, as well. As a result of our PPC efforts, in just seven months, R2A's revenue growth experienced about a 700% increase between April 2022 and November 2022.