If you’re a business or webpage owner looking to increase your revenue, page views, and influence in the online eCommerce world, learning about Search Engine Optimization (SEO) is crucial. Fortunately, we have the resources to help get you started.
Where Should You Go to Learn SEO for Beginners?
If there’s one thing an SEO professional knows well, it’s the ever-changing nature of search engine algorithms — the set of technical calculations search engines like Google and Bing utilize to rank webpages. Google releases a significant algorithm update as often as twice a year and is continually tweaking its algorithms in the meantime. If you’re looking to learn more about SEO, staying up-to-date on best practices is your first step to remaining competitive in the digital world.
Many popular print books appear to be in production once every five years or so. These resources are beginning to go out of style for that reason, and instead, most business owners and search engine novices choose to rely on SEO agency blogs. Coupled with expertise from SEO agency professionals themselves, this consistently updated information is your best source for valuable SEO instructional content, tools, and more. For that reason, we’ve built our guide to SEO marketing for newbies and up-and-coming business owners.
What Is SEO?
Search Engine Optimization is the process of boosting your website’s traffic and improving its quality by increasing your visibility to potential users. To do so, you’ll need to achieve a high ranking on the search engine results pages (SERPs), as multiple studies have shown that the top result can receive up to one-third of all clicks on the first page.
Drive traffic to your site and achieve results by employing some strategies to help the search engines recognize your page, a key element to your SEO success.
Search Engine Optimization Strategies for Amateurs
To rank high on Google or Bing’s SERP, you’ll need to make your website friendly for both people and search engines. Primarily, these strategies center around four basic concepts:
- Keywords. Users searching the internet for products, services, and businesses like yours must enter a query into a search engine to find results that best match their intentions. A vital part of SEO involves performing research to determine which keywords, topics, and entities people searching for your niche include in a query. You can include those same relevant keywords in your on-page content, URLs, headers, and titles, and then add tags in your structured data markup. This will ensure that the search engine will feature you in the SERP, giving you visibility to users.
- Quality content. Finding the highest-volume keywords for searches within your niche and sprinkling them on your site copy isn’t enough. You must provide quality content like site copy, blog posts, and more that serve to inform people and keep them on your page. Search engines like Google strive to show high-quality results that match user keywords from pages that have earned expertise, authority, and trust on the topic.
- Link building. Another significant way to prove that your website is a trusted source for engaging information is to build a link profile that shows other pages are pointing to you as a topic authority. SEO often involves building these links achievable by developing quality proprietary content others will share. This can mean adding guest posts on relevant sites, appearing in directories and research pages, and other link building strategies.
- Technical SEO. The chief aspect of a site ranking highly involves the technical quality of your website itself. Google and Bing’s crawlers study issues such as:
- Site speed. Minimize your HTML requests and coding, optimize your images, and choose a speedy hosting provider that can help your page load faster.
- Mobile-friendly. A mobile-responsive website is one that automatically adjusts for use on a mobile device. This aspect is crucial to keep users on your page and a key determining factor for Google’s ranking algorithm.
- Site mapping and structured data markup. These components help search engine crawlers better understand your page’s layout and the contents of your page while improving your ability to rank higher for your most valuable keywords.
The SEO Experts Can Help
Of course, don’t limit searches for your products, services, or your business to search engines alone. An important aspect of SEO is to increase your presence across platforms your potential clients frequently visit. This includes Amazon, YouTube, Facebook, and more. Plus, you’ll need the most up-to-date techniques for optimizing each of these.