Companies looking to optimize their website to show up higher than their competitors in search results often don’t know where to start. A book on SEO best practices, like SEO for Dummies, can help readers understand basic SEO and why their SEO agency makes certain recommendations. But since Google’s algorithms are constantly evolving, a physical book may already have outdated information.
SEO for Dummies Book Review
SEO for Dummies is geared at beginners with little SEO knowledge. The book starts out by explaining how search engines work and ways your website can attract attention. After covering these basics, SEO for Dummies discusses various analytics tools that will help you track your website’s performance and tweak SEO to improve your placement in search results.
SEO for Dummies also covers what not to do if you want to improve your search engine results, which is important since accidentally doing the wrong thing can harm your reputation and your website’s placement in search results. Other SEO topics covered include discussing how links create authority and boost relevance, content curation and reuse, reputation management, and platform management.
In addition to natural search engine optimization, SEO for Dummies includes a section on pay-per-click advertising for businesses wanting to learn more about how to use advertising to promote their website.
SEO Blogs vs. SEO Books
On average, books take 1-2 years to hit shelves. Blogs and online articles can be written and published in a matter of minutes, which is very beneficial considering that in the past year, Google has unveiled over 10 search engine algorithm changes. Understandably, it might be better read SEO blogs that ‘hit shelves’ the same day changes happen, rather than a book that may already be 2 years out of date.
You can learn a lot of basic information from SEO for Dummies, but since SEO is constantly changing, you may learn more from SEO agency blogs. Either way you go, it is important to make sure certain SEO best practices are still in use. The best way to do that is by giving up the reins to a marketing agency that specializes in SEO.
The SEO professionals on our team spend countless hours analyzing results, testing methods that work and reading from other experienced SEO professionals. Our twitter accounts are tied to SEO trends, our conversations collaborate SEO with colleagues, and our SEO work is results-driven. Contact us for more information.