Social Media Marketing Services
Your audience is judging quickly. A post that catches their attention could be your next conversion. One that doesn't? They'll keep scrolling, and you'll most likely never see them again.
At Zero Gravity Marketing, every post matters because every post is an opportunity to make an impact. We create social media marketing strategies that perform visually, contextually, and strategically across all the channels that matter to your brand.
What It Really Means to Do Social Media Marketing Right
Social isn’t just “being active.” It’s being purposeful. It’s showing up in the feed with something your audience actually wants to see, and making sure it supports your broader business goals.
Yes, that means building smart organic content. Yes, that means running targeted ads. But it also means knowing what your audience wants on TikTok vs. LinkedIn, when to jump on a trend vs. lead a narrative, and how social ties back to email, SEO, paid ads, and your site traffic.
Why Social Still Works and Always Will
- It's the first place people look to "get a feel" for your brand
- It keeps you visible even when you're not running a campaign
- It fosters community and trust well before anyone clicks through to your site
- It creates social proof, and yes, boosts SEO too (public Instagram posts are now indexed by Google)
What worked last year won’t work this year. But with the right team, your content stays ahead of the curve and top of mind.
Our Approach to Social Media at ZGM
Every social plan we build is designed to work within a larger ecosystem. We don’t “do social” in isolation. We sync with your brand voice, SEO targets, email cadence, paid media, and web content strategy.
Here’s how we keep your feed sharp and your numbers sharper:
- We start with listening: what's your audience reacting to now? What are they ignoring?
- Then we plan: channel-specific content calendars, campaign moments, and engagement goals.
- Then we create: video, carousels, statics, GIFs, graphics, you name it.
- We don't stop at posting. We track. We tweak. We test again.
- And we don't wait until month-end to pivot if something's off.
Our Feed of Trusted Partners
AI-Informed Social Strategy, Human-Led Execution
We blend human creativity with AI-powered insights to move faster, smarter, and more intentionally. From predictive content planning to sentiment analysis and trend spotting, we use AI tools to understand your audience on a deeper level and craft content that resonates.
Social Media Services at ZGM
Organic Social Management
We write, design, schedule, and manage content that reflects your brand and keeps your audience coming back.
Paid Social Management
We build audience-segmented, performance-tested paid campaigns that drive real results, not just impressions.
Short-Form Video Production
From Reels to TikToks, we script, shoot, and edit native-first video content that earns views and engagement.
Influencer & Creator Partnerships
We match you with creators that make sense for your brand—not just whoever has the most followers.
Community Management & Social Listening
We monitor and manage engagement across both paid and organic content, replying to comments, flagging issues, and helping your brand stay responsive and respected.
Employee Advocacy
We help turn your internal team into brand ambassadors. Through curated prompts, templates, and strategy, we help amplify employee voices and drive greater reach through trusted connections.
LinkedIn Profile Management for Senior Leadership
Your C-suite is your brand’s front line. We manage, optimize, and align executive profiles with brand messaging—supporting thought leadership, PR, and recruiting efforts.
Sentiment Analysis
We go beyond engagement metrics to understand what people are really saying. Our team tracks audience sentiment and surfaces trending questions and concerns that can guide strategy and messaging.
Social Analytics & Optimization
Every month, you’ll know what worked, what didn’t, and what we’re doing next.
Paid Social That Pays Off
Ad budgets aren’t meant to disappear into thin air. We build paid social strategies that are tied to clear KPIs ie. leads, sales, sign-ups, downloads, and appointments. Not just views and “likes.” Our paid media team handles:
- Audience research & segmentation
- Platform-native creative
- A/B testing across copy, visuals, and CTAs
- Retargeting campaigns synced with your website funnel
- Clear reporting with actionable next steps
Paid and organic aren’t rivals. Done right, they power each other, and we plan them as a package.
Real Results from Real Clients
Why Brands Choose ZGM
With ZGM, you’re partnering with a full digital team of designers, copywriters, media buyers, and social strategists, who build custom campaigns that live and breathe your brand.
Here’s what you can expect:
- Thoughtful strategy, not recycled posts
- Transparent reporting, not fluff
- Human support, not ticket systems
- Alignment across every channel
- Momentum that grows
What Social Success Feels Like
Short-term: A feed you’re proud of. Content that’s actually getting shared. A community that’s active and growing.
Long-term: A social presence that supports SEO, PPC, email, and content strategy while building community. The result is more leads, more revenue, and a stronger brand story.
We’re in it with you, not just in the feed, but in the funnel.
Social Media Marketing Questions Handled
Let’s Make Your Social Do More
Your social shouldn’t be on autopilot. It should be a powerful, integrated part of your marketing engine—driving traffic, shaping perception, and building loyalty.
At ZGM, we’ll help you make that happen. Talk to our team about your goals and we’ll show you how to hit them—on feed, in ads, and beyond.
"We love working with the Zero Gravity Marketing team! They have the perfect combination of great website design and development skills and they also have a fantastic digital marketing team. They handle our SEO, Google Ads, email marketing and social media marketing efforts. If you're looking for a digital marketing agency, we highly recommend Zero Gravity!"
- Jim Montano, Owner, Nutmeg State Nutrition
ZGM Awards & Recognition
