Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers across the globe, as they stand out on social media feeds and are inherently eye-catching.
Let’s take a closer look at motion graphics, what they are, and how they’re made.
Motion Graphics vs. Animation – What’s the Difference?
At a glance, many people may mistake motion graphics and animation to be one and the same. However, these are actually two distinct components. Animation occurs when the artist creates a movement that follows the laws of physics and physiology. Motion graphics, on the other hand, do not need to follow any specific rules – they can be as abstract as the designer wants to make them, as long as they get the point across.
The Elements of Motion Graphics
Motion graphics are more than just graphics that move. They are the final product of a variety of key elements, including:
- 3D Design
- Stop Motion Graphics
- Digital Video
The fundamental characteristic of motion graphics is movement. Motion grabs the attention of the viewer and tells a story through both simple and complex actions. This type of design is perfectly suited for today’s digital world and is especially appealing to modern audiences. Because of this, the motion graphics industry is growing rapidly and shows no signs of slowing down.
Motion graphics are effective at communicating a lot of information in a short amount of time (or within the limited confines of screen space). They enable designers to create quick, interesting movements that get the point across without any words – and add interest to standard images. This is ideal for today’s social media users, who often don’t have the time or patience for lengthy videos.
How to Create Motion Graphics
Just like any other form of art, starting from scratch will require some forethought and vision. Essentially, you’re trying to tell an animated story without actually saying anything at all. The following programs might be used for the creation of motion design:
- Adobe After Effects
- Adobe Premiere Pro
- Mocha AE
- Cinema 4D
If you’re working on a motion graphics project, you might also need Adobe Illustrator and Photoshop to create some of the design aspects.
Overall, motion graphics help to breakdown information into simpler terms. In addition to being eye-catching, they also add more variety to your brand’s content. And, at the end of the day, it’s all about expressing yourself (and your brand) in a totally new way!
Want to Spice Up Your Digital Presence? Zero Gravity Marketing Can Help
At Zero Gravity Marketing, we’re dedicated to providing our clients with high-quality services, backed by innovative strategies and technologies. If you’d like to learn more about motion graphics and how they can benefit your business, contact us today! Our team of expert graphic designers is ready to turn your brand vision into reality.