Best SEO Tools Marketers Should Use
The world of SEO is undoubtedly complex, so it’s no surprise that the average digital marketer uses six different SEO tools. From assisting with keyword research to analyzing competition, there are hundreds of SEO tools available—and they are not all created equal. Not only that, but the best SEO tools are always changing. What was considered the most amazing way to reach the top of the SERPs yesterday may be old news today. That’s why we have put together a current list of the best SEO tools for digital marketers.
If you are looking to rank in local search, Vendasta is one of the best SEO tools you can use. They evaluate all of your business listings on the web (you probably have a lot more than you think—the average brick-and-mortar location has 68 of them) to make sure the information is accurate on every single one of them. Not only is inaccurate contact information harmful to your rankings, it may also be making it hard for your customers to find you.
While it’s not specifically an SEO checker, Connectivity ranks high on our list of the best SEO tools because of its ability to control your online reputation, which is vital to achieve top rankings. Connectivity can uncover everything that is being said about your business online—even if you weren’t tagged—so you can act accordingly. Additionally, Connectivity ensures your brick-and-mortar store can actually be found online, which is more challenging than you might think.
When it comes to the best SEO tools, SimilarWeb makes the cut because it is a valuable source to research your competition. You can easily look at the stats of any website or mobile app and in a matter of seconds you can view website engagement, bounce rate, and even learn the sources of their traffic to gain a better understanding of what you can do to improve.
Another incredible SEO checker to review your competition is SpyFu. It unveils the SEO secrets similar domains are using, including where they are spending their AdWords dollars and what keywords they are ranking for organically.
Google Keyword Planner makes our list of the best SEO tools because it is often the first place we turn when doing keyword research. Not only does the Google Keyword Planner help you by identifying high-traffic, low-competition keywords for your site, you can also view the history of the keywords and get estimates for their future performance.
The Moz SEO checker allows you to easily see how certain keywords and pages are ranking, but even more importantly, it lets you save the results so you can compare them as your campaign progresses. Moz can also tell you which keywords/phrases you are already ranking for that may not even be on your radar.
While its name has changed (it used to be Google Webmaster Tools), the Google Search Console still remains one of the best SEO tools around. Basically, it shows you your website from Google’s standpoint. You can see how your page is crawled and what you can work on to rank even higher.
You know it’s important to stay relevant, but Google Trends does so much more than show you what people are searching for. You can use this SEO checker to discover how often certain keywords have been searched for recently, and what regions are searching for them. You can also learn what words people are using to find your brand and what time of the day or week your searches spike. This is one of the best SEO tools because it shows you stats in real-time.
SEMrush makes our list of the best SEO tools because of its ability to determine the health of a website. This is a crucial step in a link-building campaign, because you don’t want an inbound link coming from an unhealthy (i.e. penalized) site. SEMrush is also a valuable SEO checker when it comes to keyword research. It shows you the top ranking sites for a particular keyword, and then displays the other keywords that site is ranking for to help you build out your own keyword list.
Finally, Google Analytics has to be included on our best SEO tools list because it shows you invaluable data about your website. By studying your user engagement, bounce rate, user activity, devices used, and so much more, you can gain a deep understanding of your audience in order to improve your SEO efforts.
Even with all of the best SEO tools mentioned, if you don’t have a solid understanding of how SEO works, you won’t be successful. That’s where we come in. At Zero Gravity Marketing, we offer invaluable experience and a much-needed human touch to your digital marketing strategy to get you the best results possible.