Social media strategies are an important pillar to marketing success.
In recent years, Facebook has seen tremendous growth in its groups feature. This was especially apparent in their March 2020 redesign, which placed a greater emphasis on the platform’s communities. Quickly becoming one of Facebook’s most popular elements, groups – when integrated into your company’s marketing strategy – can have a major impact on your digital presence.
Why is that? According to Zero Gravity Marketing’s (ZGM) VP of Social Media, Liza Adelberg, “It’s all about engagement! Groups are a great opportunity for like-minded people to share interests and insights with a centralized focus. Facebook has even allowed advertisers to market within the groups – talk about increasing revenue!”
Below, we’re diving deeper into Facebook’s newfound focus on groups and how it can benefit your business. Let’s take a look!
The Appeal of a Group
Facebook groups help add to your company’s reach on the platform, beyond only having a company page. On a business page, any posts from users get stored under the “Community” tab, making them hard to find (and less effective). However, in groups, you and other users receive notifications when someone submits a new post, allowing you to engage with members in real-time and forge relationships that can benefit your brand in the long run.
Additionally, groups cultivate a sense of exclusivity among your audience, especially when you create private ones. Members feel safer when expressing themselves or posting feedback, which can lead to more engagement. Facebook has also updated its algorithm to put posts from groups at the top of users’ news feeds. This helps to ensure that your content doesn’t get lost in the shuffle. More customers will be able to see – and choose to engage with – your messaging than they would if you relied solely on Facebook ads or your main account.
Facebook Groups for Businesses
In a world where consumers and the social media public command the future, it’s important to listen for cues. Facebook, one of the original pioneers in offering a platform for businesses to market, is doing just that. Their new focus on Groups opens a road for businesses to market their products and services while meeting their customers at ground level – where loyalty and bonds can be formed.
The increased focus on Groups for businesses was part of Mark Zuckerberg’s unveiling at the company’s recent F8 developer conference. With a new plugin and tab, it’s easier than ever for businesses to connect with consumers about the topics that matter most to them and, inevitably, strengthen brand awareness.
So now that we’ve discussed the why. Here’s are some reasons to get your own business involved in a Group that’s both meaningful and fruitful.
When to Create a Facebook Group
While there are so many reasons to add a Facebook Group to your marketing strategy in 2025, we’re going to detail just a few of the specific reasons why – in case you need convincing.
- Add Value to Your Product/Service
Consider a Facebook Group as an option when you want to add value for customers. Not only are you confident that your product or service is the best they’ll ever find, you can also now offer more ways for customers to get support. An exclusive group for members is a place to ask questions, get expert advice from the pros, and meet-up with other customers to talk directly about your offerings. - Foster a Community of Ambassadors
Creating brand ambassadors has been a goal of many a marketing agent over the years. Now Facebook Groups offers the perfect platform to do so. When you’re allowing for genuine feedback from customers, responding from the company persona, and allowing them to become “super fans” then there’s a pretty good chance they’ll speak about you while out in public and help spread the word about your company. - Get in People’s Newsfeeds
As a business, you already know how important getting on people’s newsfeeds is while they’re scrolling. It’s one of the best ways to get your message heard. Facebook changed its algorithm and has now de-emphasized business page posts, forcing many businesses to lose reach. Groups are not part of this change. In fact, content from Groups that people are interested in and actively participating with show up more frequently in their feeds.
Make the Most of Facebook Groups with Help from an Expert Team
As a full-service digital marketing agency, we keep our finger on the pulse of emerging opportunities to improve your businesses efforts online. Our web experts have experience helping companies get started with Facebook Groups and give you a unique advantage in the market. Not only do we understand what it takes to create a successful Group, but we have proof to back it up.
When Medical Weight Loss Solutions was looking for a way to create a community, we helped them to create a group where their patients from both of their locations could come together and feel empowered by their weight loss journeys. They can ask questions, share milestones, concerns and fun tips with one another. The group has now grown to 50 members and counting!
Ready to start a group? Contact Zero Gravity Marketing today to get started!
