A Beginner’s Guide to Social Media Marketing for Nonprofits
With an estimated 3.6 billion social media users worldwide in 2020, having a strong presence on these platforms is paramount to the success of any industry, organization, or brand. For nonprofits, social media not only helps achieve marketing goals, but it also cultivates a mission-oriented community that’s bound by a common goal. Nonprofit fans are often deeply…
Five Ways Marketing Strategies Are Changing in 2021
It’s no secret that 2020 has turned the marketing industry upside down. Now that the year is almost coming to an end, our new normal involves remote team meetings and virtual events. Brands across the globe are re-working their marketing strategies to speak to where their audiences are today. Traditional marketing methods aren’t going to…
PPC Industry Benchmarks for Digital Marketing
Driving traffic to your website or landing page is an important aspect of digital marketing. If you aren’t currently engaging in Pay-Per-Click (PPC) advertising, now is as good of a time as any to get started. However, where many companies fail when doing this on their own is by not knowing what a successful campaign…
Best Practices to Drive Customers Through Your SEO-Powered Sales Funnel
Search Engine Optimization (SEO) is a cornerstone of modern marketing. If you cannot reach your market base through search engine traffic, you are going to struggle to maintain competitiveness in your market niche. SEO is one of the most potent tools you have at your disposal. Not only can it help create a sales funnel…
2020 Holiday Marketing Strategies and Considerations
Every year, it appears the holidays sneak up even quicker than the one before. For marketers, failing to consider the holiday season early on can have a negative effect on end-of-year campaigns. That means you have to start planning and strategizing in advance to ensure they have an optimal impact – because, if you wait…
2021 SEM Stats and Trends That Will Impress Your Boss
It’s a scenario fresh out of any search engine marketing (SEM) manager’s worst nightmare — you perform a Google search for keywords within your company’s niche, and your brand isn’t in the top five search engine results. Now is the time to go to your boss and explain the true value of Search Engine Optimization…
Top Email Platforms Every Marketer Should Know
Email marketing is a strategy that doesn’t appear to be going out of style. From increased brand awareness to measurable results, this approach is completely tailored to you and your company. Deciding to use email to reach new prospects and established consumers is easy; it’s deciding what email marketing platform you want to use for…
Four Digital Marketing Trends for 2021
Years from now, when we look back on 2020, the year will almost undoubtedly be characterized by the COVID-19 (Coronavirus) pandemic, and perhaps even split into two significant digital marketing periods – the time before and after Coronavirus changed the digital landscape. In short, the pandemic has significantly impacted the way consumers search for, access,…
The Truth Behind 301 Redirects and How Long it Takes to Rank
Websites and URLs change all the time; that’s nothing new. Maybe you rebranded your company or decided that three pages should be consolidated into one. There are tons of reasons why you might want to redirect visitors to a new URL, and that’s why 301 redirects exist. But, how do 301 redirects impact your Search…