How to Measure Rankings for Voice Search in 2021
It’s no surprise that everybody’s vying for those top spots on search engine results pages (SERPs). Of course, there’s only limited real estate on page one, which means not everybody can be a winner. In today’s world, it’s not just about creating SEO that makes the search engines happy; it’s about creating content that’s voice-searchable….
How to Attract Paid Traffic That Converts
Having a website used to be enough to draw attention to your business online. However, that’s far from true these days. While it’s still important to drive traffic to your site, attracting people who are most likely to convert (otherwise known as qualified leads) is even more critical. To do this, you’ll have to focus…
Best Digital Marketing Strategies for 2021
While 2020 has come to an end, it’s fair to assume that the new year may hold onto the same stresses and forced changes the last one challenged us with. Even so, it’s time to push forward and keep your sights on better times ahead. At Zero Gravity Marketing (ZGM), we believe the best way…
Four Main Elements of Digital Marketing
Just as our world needs key elements to continue spinning, so does the marketing industry. The four main elements of digital marketing are search engine optimization (SEO), email marketing, social media strategy, and Pay-Per-Click (PPC) advertising. Each important service revolves around one thing: content marketing. All five approaches complement each other, and when their moving…
Pantone Color of the Year 2021
It’s almost that time of year when calendars switch over, wardrobes are changed out, and new beginnings are on the horizon. In the world of design, this is also the coveted time when Pantone introduces its Color of the Year. In 2021, the moods and emotions that fill our lives will be represented by not…
How To Make a Facebook Post Shareable (A Step By Step Guide)
Facebook has become a central hub on the internet. This is where ideas are shared, brands are followed, and innovations are shown to the world. It goes without saying that companies are trying to get their messages out into the world beyond their groups of friends or followers, but not everybody knows how to do…
Instagram’s New Layout Puts Shopping at the Forefront: What this Means for Brands
With over one billion active users, it’s no secret that Instagram has become massively popular with businesses and individuals alike. Since its inception in 2010, the platform has gone through many changes – and the latest upgrade highlights its eCommerce capabilities. Let’s take a closer look at Instagram’s new homepage layout and what it means…
Preparing Your Small Business for the Holidays & Beyond
We’re officially in the midst of the holiday season rush, where everyone is looking for the perfect gift. As a small business, it is your job to encourage those around you to shop local and avoid the big eCommerce giants. To do so, you need to create and execute a marketing strategy that elevates your…
Five Ways to Improve Your Audience Targeting for Paid Search
If you’ve ever tried to target your audience through a Pay-Per-Click (PPC) campaign on Google search, you know how important keywords have always been to this process. For a long time, paid search revolved around the creation of keyword lists, where ads were served to users typing in a specific search query. This was beneficial,…