Understanding Each Stage of the Buyer’s Journey
Consumers these days have a ton of information available at their fingertips. Before they make purchases, they’re using these resources to make educated decisions about the products and services they’re searching for. While people may not realize that what they’re doing is actually a known process, they’re actively participating in their own buyers’ journeys. During…
Google Says Goodbye to Modified Broad Match: What You Need to Know
Google announced that in February of 2021, modified broad match is being phased out, and that phrase match will now include broad match modifier (BMM) searches, but with some changes. Whenever Google makes a change like this, the most common question becomes, “What does this mean for our keyword strategy?” In this case, like many…
History of Google Algorithm Updates
Google is over two decades old now. It may be hard to believe that the search engine has been around that long. But during that relatively short lifespan, the search giant has made scores of updates to its algorithm. Some of these have been large ones that have resulted in huge changes to which websites…
Five Reasons Why Good UX Is Crucial
As online shoppers, we have all been in the position where you click on a website, and it’s impossible to navigate. Either it’s too complicated, too simple, or doesn’t provide any of the information you were looking for. The user experience (UX) is important because it can make or break your company’s success. Your UX…
A Practical Guide to eCommerce SEO to Increase Store Traffic
This past year has introduced the need for eCommerce sales unlike ever before. In fact, online retail sales jumped 37.1% from Q3 of 2019 to Q3 of 2020. Of course, just like it’s not enough to only have a website to attract consumers, it’s also not enough to have an eCommerce site and shopping cart…
Duplicate Content and SEO: What’s the Big Deal?
You keep hearing that you are supposed to fill your site with unique content to rule the search engines. But getting all of that content written takes so much work. Wouldn’t it be easier just to borrow some articles from another site to get some words up on your page? Well, yes, it would be…
Top Seven Most Important Things to Do for SEO
You might be asking yourself, “What is search engine optimization (SEO), and why is it important?” To start, SEO is an essential and often overlooked part of digital marketing. It is even sometimes confused as being a one-time effort. Here we will set the record straight and discuss the top seven most important things to…
Six SEO Secrets to Improve Your Rankings
Search engine optimization (SEO) and how it helps generate traffic to a website is something important that every marketing strategist should be able to understand. But, do you know how to effectively use your SEO skills and tools to help your pages land in the top spot on search engine results pages (SERPs)? It’s no easy…
Four Marketing Alternatives to TV Ads During Major Sporting Events
When you think of Budweiser, do you picture their Clydesdales running across your TV screen? Or, when someone mentions Old Spice, you might hear the iconic lines, “Look at your man. Now back to me. Now back at your man,” echoing in your head. Sure, major sporting events are spectacles in their own right, but…