• This field is for validation purposes and should be left unchanged.
01 09

The Blog

Instagram is Hiding Public Like Counts in the US: Here’s What You Need to Know

In May 2019, Instagram announced a new test that would begin hiding public like counts on all posts. Shortly after, likes started disappearing across the world – beginning in Canada and expanding to Australia, Brazil, Ireland, Italy, Japan, and New Zealand. And after a headline-making announcement from Instagram CEO Adam Mosseri on November 8th, it…

Read More

How to Write a Press Release 

Perhaps one of the most overlooked ways to market your company’s big news is through a press release. Although many industry experts claim this practice is dead, the truth is that it is still very much alive and a wonderful way to draw attention to important news.  But what does it take to release one, and…

Read More

Updating to WordPress 5.3 Caused Admin CSS Issues

In this blog, we’ll discuss an issue that happened while performing monthly maintenance on a client’s website that involved updating WordPress Core and Plugins. We’ll deep dive into the discovery of the problem, will discuss how we identified the root cause, and how we went about implementing a fix. The Goal: Update WordPress to 5.3…

Read More

How to Optimize Organic SEO for BERT 

There’s always a lot of talk about the best way to improve search ranking on sites like Google and Bing. After all, more consumers use these search engines to find products and services now than they ever have before.  But how do you get to a place where your website ranks higher than your competitors…

Read More

How To Find Content Marketing Opportunities That Improve Organic SEO

You’ve probably heard the phrase “content is king”—meaning that in the modern SEO-driven era that we’re now living in, creating high quality, relevant, and inherently valuable content is one of the best ways to reach your target audience. But what you might not realize is that it’s far more than just a catchy phrase—a number…

Read More

Utilizing Gen Z-Centered Tools in Your Marketing Campaigns

While Facebook, Twitter, and Instagram are excellent social media platforms for reaching and engaging your audience, younger users are beginning to turn to other channels like TikTok and Snapchat to connect and share with their friends. If your target audience is part of Generation Z (born from the mid-1990s to the early 2000s), you’ll need…

Read More

The Importance of Having a Brand Style Guide & How to Create One

The Importance of Having a Brand Style Guide & How to Create One Brand style guides serve as rulebooks that detail all of the essential aspects of your branding – from colors to fonts, logos, and more. These guidelines are essential for companies of all sizes, as they take your unique brand vision and translate…

Read More

What the LinkedIn Algorithm Changes Mean for Business Pages

Since 2018, LinkedIn has seen increasingly high levels of engagement. These record-breaking analytics are reportedly related to algorithm changes that the platform has implemented in an attempt to boost user activity. In June 2019, LinkedIn outlined some of the updates it’s made to its feed distribution algorithm. Let’s take a closer look at how the…

Read More

Using a Full-Funnel Marketing Approach for Black Friday and Cyber Monday PPC Campaigns

It’s no secret that Black Friday and Cyber Monday dominate holiday sales, but shoppers and entrepreneurs alike often underestimate the influence of retail’s two most important days. Statistics highlighted by Bloomberg indicate that 20 percent of total annual sales occur during the last two months of the year, with a significant share specifically taking place on these…

Read More