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01 09

The Blog

Why Coronavirus Doesn’t Have to Create Uncertainty for Digital Marketing

It’s not really a secret that we are living in a bit of a chaotic era due to the COVID-19 virus. As Coronavirus news continues to dominate headlines, schools close, and we are encouraged to practice social distancing by staying at home, it is normal to feel a little panic and anxiety. In fact, the…

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Lyndi Holzwarth, Technical Project Manager

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Become a Certified Content Marketing Strategist with These Courses

You know content is important when it comes to online marketing. But do you really know how much goes into making written text turn into organic traffic? As it turns out, it takes more than just adding a few new blog posts to your website. Content marketing requires a little bit of skill and a…

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Technical SEO Secrets & Tips for 2020

A really big misconception about search engine optimization (SEO) is that it is all about content and keywords. While these two things are really important to a solid organic SEO plan, they aren’t the only things you should pay attention to in order to ensure that coveted first page ranking position. When it comes to…

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Understanding the Relationship Between Search Intent & Content

At its core, search intent is exactly what it sounds like – the alignment between WHAT a user is searching for and WHY they happen to be searching for it. It isn’t enough to just craft content around keywords anymore. You need to build that content with the context around those long-tail keywords too. In…

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What is Project Beacon, and How Can it Help Your Business?

A few months ago, select businesses started receiving strange packages from Google. Some of these businesses had requested to be part of Google Project Beacon—others had no idea why this package came and worried about whether they’d be billed for it. Fortunately, you don’t need to pay for the Google Project Beacon device. But still—what is Project…

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Why You Should Harness the Power of Influencers

Imagine this: You’re scrolling through Instagram when, all of a sudden, your favorite influencer posts about a product that catches your eye. After following her page for years, you’ve grown to trust her. So, when she explains how fantastic this product is, you take her at her word and click through her profile to the…

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Local Business Owner’s Guide to Google My Business in 2020

Do you own a brick-and-mortar business with a physical location that customers visit? Or do you offer a service that allows you to travel to customer locations? Then you absolutely need to take advantage of Google My Business (GMB). This online tool helps put your company’s listing front and center of potential customers searching for…

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Colin Logemann, Paid Media Coordinator

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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