The Blog
The Top 10 Digital Marketing Conferences to Check Out in 2020
A new year means new chances to learn, network, and excel in your field. The best way to do that? Attend conferences across the country that challenge your thinking and enhance your skillset. Take a look at 2020’s top conferences: Pubcon (Austin, TX – February 6th, 2020) With four educational tracks led by industry experts…
How to Do Keyword Research for Voice Search
It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month! Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…
Maddy Garber, Graphic Designer
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…
Best SEO Training Courses and Certifications to Improve Your Skills
Search engine optimization (SEO) is one of those special enigmas of digital marketing. Everyone wants to get their site ranked in a decent position, but not many people know the right moves to make to achieve certain organic SEO success. Fortunately, there is plenty of information out there to help you understand the process, including…
Motion Graphics – What Are They & How Are They Made?
Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers…
Six Steps to Creating a Rich Snippet Blog Post
Do you know how sometimes, when you perform a Google search, you’re greeted not by a simple page of links but instead see results that show images, ratings, and other types of elements that go beyond that basic text? These are called “rich snippets,” and they’re not only a great way to better engage with your target audience,…
How to Build Customer Loyalty Through Reputation Management
In today’s world, a sizable portion of consumer interactions occur online – both on social media and on review websites like Yelp. As a result, it’s just as important to show excellent customer service in the digital space as it is in person. Online platforms provide valuable insight into the customer experience. Therefore, responding to…
What’s the Difference Between Organic SEO and Local SEO?
Search engine optimization (SEO) is a key element of digital marketing that helps to ensure your company’s website reaches your target audience. There are many different SEO strategies available to marketers and businesses, but two of the most common are organic SEO and local SEO. Let’s take a closer look at the difference between organic and local SEO and…
What is Organic SEO?
At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting your audience to drive traffic to your site. In the long run, this is…