How QR Codes Have Made Their Way Into Marketing
How QR Codes Have Made Their Way Into Marketing Quick response (QR) codes are machine-readable barcodes that store information — usually a URL. QR codes are easy to use; you simply scan the code with your smartphone camera and are redirected to a link in a single step. Since the beginning of the pandemic, QR…
9 True Digital Marketing Benefits of Guest Posting
If your business is looking to climb up the search engine results pages (SERP), boost your search engine optimization (SEO), and effectively reach your target audience, you need to create guest posts. Before we get into the details of how these articles can help your marketing campaigns, what exactly is guest posting? In short, it’s…
Best PPC & Paid Media Campaign Info for B2B
Pay-Per-Click (PPC) is a great way to generate business-to-business (B2B) leads via inbound marketing. Your target market comes to you by searching for your keyword and then clicking on your ad, which shows that they have an interest. Although PPC and paid media campaigns are a great way to bolster your brand to wider audiences,…
Strategy and Email Trends to Watch for in 2022
According to HubSpot, on average, for every dollar spent on email marketing, there is a 4200% ROI. Unfortunately, not all organizations realize this massive return. As a result, they continue to send emails that don’t resonate with their consumers. Even worse, they ditch email marketing altogether after a few unsuccessful attempts. So, what do you…
How to Monetize a Website Without Selling Products
Monetizing your website is one of the most effective methods of increasing passive income for your brand, and you can accomplish this without turning your website into an eCommerce-focused marketing hub. Instead, your website should be the focal point of your brand and a place where your dedicated customers and followers can get the latest…
2021 Cyber Week Findings | 2022 Recommendations
Black Friday and Cyber Monday are two of the busiest (and most competitive) shopping days of the year. For brands looking to reel in the holiday shoppers, the post-Thanksgiving sales are all about performance. As we know, leading up to Cyber Week requires a lot of preparation from email and ad campaigns, from site-wide optimizations,…
Social Shopping Integration & eCommerce Marketing
With social media and eCommerce both on the rise, the blending of the two seemed inevitable. Social media offers the platform, users, and analytics while eCommerce companies bring the content, products, and services. What does the future hold for these fields now that they have integrated, and how can your business capitalize on the opportunity? …
How to Grow Your Brand on Social Media
Have you ever come across social media content that you just know is from a specific brand? From Nike’s inspirational Instagram posts to Duolingo’s humorous TikToks, certain businesses have created instantly recognizable personalities, and much of this brand recognition is thanks to their social media efforts. Social media platforms are great places to develop your…
Audience Warming: What It Is & Best Practices
When it comes to digital marketing and advertising, the goal is always the same: to build an audience of loyal users that repeatedly turn to your brand when they need the products or services you offer. Sure, sometimes you’re targeting existing customers, while other times you’re getting your brand in front of completely fresh eyes….