The Blog
Common Grammar Mistakes Writers Make When Creating Content
Good writing is informative and creative, providing valuable information for readers, but it takes more than good ideas to keep your readers on the page. Great content takes a solid understanding of the English language and grammar – it’s the first step to clear communication. Simple mistakes make any article stick out and look unprofessional….
The Keen Idea: Is Google’s Newest App as Innovative as It’s Rumored to Be?
A brand new product from Google was released last week, known simply as Keen, and has a lot of people talking about it. It is seemingly a reconceptualization of Google Alerts, which sent email alerts when a name or issue you had tagged showed up in search results. Much sleeker in delivery and design (in-app…
Natural Vs. Organic SEO: What’s the Difference?
From marketing gurus to business owners to the college intern next door, everyone seems to be using the terms natural SEO and organic SEO these days. However, the words “natural” and “organic” are practically synonymous in some aisles of the grocery store and have minor – but significant – differences in others (think natural produce…
What is Organic SEO?
At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting…
Celebrating Social Media Day 2020: Latest Updates & New Features
While social media was once a means of connecting with friends, it has become a staple in virtually all aspects of everyday life. From professional networking to creative expression and digital marketing, there are near-endless ways to utilize the many social platforms available today. In 2010, Mashable declared June 30th “World Social Media Day” to…
Three Things Brands Can Do to Maximize Single Posts
Each piece of content you post on social media is an asset – one you want to get the most out of, whether it’s a video or a static image. Instagram graphics are especially valuable, as they offer a prime opportunity to connect with your audience and tell your brand’s story. But how do you…
What to Do If Your Business Is Eligible for a Google Ads Credit
Google Ads recently rolled out $340 million in ad credits for small and medium-sized businesses (SMBs). As part of their COVID-19-related relief efforts for SMBs, in addition to grants, Google will be issuing these credits throughout the rest of 2020. This initiative was developed to help their partners better connect with their customers. Maybe your…
How to Write Ad Copy That Converts
When it comes to digital marketing, sending the right messages at the right times is crucial. This applies to all aspects of your marketing strategy – especially Pay-Per-Click (PPC) advertising. While just about anybody can write PPC ad copy, it takes a bit of skill to create a compelling message that drives sales. Let’s take…
Mike Shirley, Account Director & Strategist
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…