How to Find the Right Keywords for Your Paid Search Campaigns
Keyword research is the blueprint for paid search success. While searching for keywords may seem complicated, it’s actually not difficult. The biggest mistake we often see with companies is that they do not do proper keyword research, which can hurt their performance in the long run. It’s impossible to guess exactly which search terms your…
Bring Dead Pages Back to Life With These Tips
Content creation is a lot of work, and you want to make sure that, no matter what you’re putting online, it reaps the rewards for a long time. But for most websites and blogs, that isn’t how it works. You’ll have specific posts and pages that get a lot of traffic, and then you’ll have…
Your Guide to Customer Relationship Management (CRM)
As your company grows, it’s important to know where your prospects and potential buyers are coming from and how they behave as they work their way down the sales funnel. Using old-school, manual tracking methods can cause things to slip through the cracks — not to mention that sort of process is extremely tedious and…
Google Search Tricks You Need to Know
When Google’s Hummingbird update launched in 2013, the internet as we knew it was changed forever. This update introduced reliance on natural language processing to recognize voice texture, interests, and behaviors. Keyword stuffing was out, and natural search engine optimization (SEO) that targeted users’ actual intents was in. Now, with nearly a decade passed since…
Have You Heard These Landing Page Myths?
Sometimes it’s good to believe in things, even if they’re not real. Take the tooth fairy, for example. She isn’t hurting anybody, and if you’re like most people, you loved experiencing her arrival when you were little. Sure, you eventually learned that her entire presence is a myth, but when she was real in your…
PPC Industry Benchmarks for Digital Marketing
Driving traffic to your website or landing page is an important aspect of digital marketing. If you aren’t currently engaging in Pay-Per-Click (PPC) advertising, now is as good of a time as any to get started. However, where many companies fail when doing this on their own is by not knowing what a successful campaign…
Zero Gravity Marketing Appears on the Top Workplaces 2021 for Western Connecticut
MADISON, CT, October 11, 2021 – Top Workplaces, an employer recognition program, released its annual rankings. Zero Gravity Marketing (ZGM) has earned the 10th position on the list of Top Workplaces in Western CT of companies with 35-149 employees. The organization determines its rankings based on “quantitative employee feedback and the statements and demographic information…
Hiring an Agency vs. Building an In-House Team
Every business reaches the point where a decision must be made regarding their marketing plan. You worry over the idea of leaving part of your company’s responsibilities to outsiders, but the costs associated with hiring someone in-house are too much. So, what should you do? There is no right or wrong answer to this…
How to Develop Your Brand’s Tone of Voice
What is tone of voice, and why is it so important in writing? When writing blogs, webpages, or any professionally published work for a client or brand, tone of voice is a crucial part of the process. For starters, the tone of your writing affects how readers (potential customers, in particular) will resonate, identify, and…