The Blog
Instagram is Hiding Public Like Counts in the US: Here’s What You Need to Know
In May 2019, Instagram announced a new test that would begin hiding public like counts on all posts. Shortly after, likes started disappearing across the world – beginning in Canada and expanding to Australia, Brazil, Ireland, Italy, Japan, and New Zealand. And after a headline-making announcement from Instagram CEO Adam Mosseri on November 8th, it…
How to Write a Press Release
Perhaps one of the most overlooked ways to market your company’s big news is through a press release. Although many industry experts claim this practice is dead, the truth is that it is still very much alive and a wonderful way to draw attention to important news. But what does it take to release one, and…
Updating to WordPress 5.3 Caused Admin CSS Issues
In this blog, we’ll discuss an issue that happened while performing monthly maintenance on a client’s website that involved updating WordPress Core and Plugins. We’ll deep dive into the discovery of the problem, will discuss how we identified the root cause, and how we went about implementing a fix. The Goal: Update WordPress to 5.3…
How to Optimize Organic SEO for BERT
There’s always a lot of talk about the best way to improve search ranking on sites like Google and Bing. After all, more consumers use these search engines to find products and services now than they ever have before. But how do you get to a place where your website ranks higher than your competitors…
How To Find Content Marketing Opportunities That Improve Organic SEO
You’ve probably heard the phrase “content is king”—meaning that in the modern SEO-driven era that we’re now living in, creating high quality, relevant, and inherently valuable content is one of the best ways to reach your target audience. But what you might not realize is that it’s far more than just a catchy phrase—a number…
Utilizing Gen Z-Centered Tools in Your Marketing Campaigns
While Facebook, Twitter, and Instagram are excellent social media platforms for reaching and engaging your audience, younger users are beginning to turn to other channels like TikTok and Snapchat to connect and share with their friends. If your target audience is part of Generation Z (born from the mid-1990s to the early 2000s), you’ll need…
The Importance of Having a Brand Style Guide & How to Create One
The Importance of Having a Brand Style Guide & How to Create One Brand style guides serve as rulebooks that detail all of the essential aspects of your branding – from colors to fonts, logos, and more. These guidelines are essential for companies of all sizes, as they take your unique brand vision and translate…
What the LinkedIn Algorithm Changes Mean for Business Pages
Since 2018, LinkedIn has seen increasingly high levels of engagement. These record-breaking analytics are reportedly related to algorithm changes that the platform has implemented in an attempt to boost user activity. In June 2019, LinkedIn outlined some of the updates it’s made to its feed distribution algorithm. Let’s take a closer look at how the…
Using a Full-Funnel Marketing Approach for Black Friday and Cyber Monday PPC Campaigns
It’s no secret that Black Friday and Cyber Monday dominate holiday sales, but shoppers and entrepreneurs alike often underestimate the influence of retail’s two most important days. Statistics highlighted by Bloomberg indicate that 20 percent of total annual sales occur during the last two months of the year, with a significant share specifically taking place on these…