SEO Optimization: Expectations vs. Reality
Search Engine Optimization (SEO) is an important part of any marketing strategy. You know that your content needs to include certain keywords and phrases, but what else does it need to rank high among search engines? Here, we’ll take a look at SEO practices that are commonly sought after and the expectations that are aligned…
Walmart Plus Has Arrived: Here’s Everything You Need to Know
Modern economic theories revolve around digital retail, and Amazon has been the undisputed champion of eCommerce for several years, particularly due to the Amazon Prime service. Prime is an annual subscription that offers fast, free shipping on an incredible selection of items, as well as access to the Amazon Prime Video streaming service and Prime…
PPC Updates from Summer 2020 that You Need to Know
You’ve put a lot of time and effort into running successful Pay-Per-Click (PPC) advertising campaigns. However, Google and Facebook have been busy over the last few months, rolling out several major PPC industry updates. So, what do these changes mean for you? Here are a few of the top summer PPC updates you need to…
How to Increase Top of Funnel Campaign Performance
You probably already know that the top of funnel (TOF) portion of your paid advertising refers to efforts that focus on building awareness for your product or brand in a new market. But what do you do if those actions and campaigns aren’t bringing in new users? What if your display ads have a bad…
Reels: How to Use Instagram’s Newest Feature to Grow Your Brand
From stories to shoppable posts and IGTV, Instagram is constantly evolving and creating new ways for users to share and interact on its platform. Their newest feature, Reels, adds yet another outlet for brands and individuals to create digital content. It’s fairly new to the game, but if you know anything about TikTok, you’re already…
The Ultimate List of Must-Have SEO WordPress Plugins
We all know that WordPress is a great platform for most websites. It provides the ability to build out a completely custom site without any knowledge of coding. Plus, there are thousands of plugins out there to help you make the most out of your online experience. But how do you know which ones to…
Top Three Benefits of Advertising on LinkedIn
If your website has an omnichannel marketing approach, you probably already know the pros and cons of paid advertising on Facebook and Instagram. However, you might be leaving a lot of exposure on the table by not broadening your scope and using another highly popular platform: LinkedIn. While you might think LinkedIn is just a…
Five Tips for Writing Powerful Email Copy That Converts
Sending an email has been the chosen means of business and consumer communication for over 20 years, and the trend isn’t projected to change with over four billion daily email users around the world. People spend a combined five hours per day checking work and personal emails, making it a prime marketing channel to reach…
SEO For Beginners: Everything You Need to Know
If you’re a business or webpage owner looking to increase your revenue, page views, and influence in the online eCommerce world, learning about Search Engine Optimization (SEO) is crucial. Fortunately, we have the resources to help get you started. Where Should You Go to Learn SEO for Beginners? If there’s one thing an SEO professional…