When crafting your digital marketing strategy, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) is often a given; however, Email Marketing is just as important. At Zero Gravity Marketing (ZGM), we integrate Email Marketing into your comprehensive digital marketing strategy to help you increase your return on investment (ROI) and your bottom line.
What is Email Marketing?
Email Marketing is a form of direct marketing that reaches potential prospects and established customers. This digital marketing strategy allows businesses to open a direct line of communication between them and their target audience.
To get the most out of your Email Marketing strategy, you need to ensure you build strong and strategic campaigns that make sense for your brand and target audience. By including great content, optimizing emails for all devices, and targeting the right people with the right message, you can keep customers coming back for more.
Why You Need Email Marketing
Email Marketing is still one of the most effective ways to obtain new customers and retain existing ones. Here’s why:
Customizable
The best part about Email Marketing is that it is completely customizable. Our team can design customized templates for your brand, so each subscriber gets something unique sent straight to their inbox. We will work with you to understand your design preferences and brand voice to put together a custom email template unique to your business.
Measurable Results
Email Marketing allows you to track and measure your data to give insight into where your subscribers are in the buyer journey. We analyze your clickthrough and bounce rate to see what strategies are working and which are not. We also track your conversion rates and ROI and provide you with stronger recommendations to make future decisions.
Increase Brand Awareness
Another benefit of Email Marketing is that it provides you with an opportunity to increase brand awareness. By using email, your content can be received by a large audience. Every time your emails are sent to consumers, your product or services are reinforced. Therefore, when someone is looking for a business like yours, you will be first to come to mind.
Why Zero Gravity Marketing is Different
At ZGM, our Email Marketing strategists bring a unique blend of experience and data-enriched strategy to each marketing approach.
It may seem like writing an email and sending it out is easy, however, there is a lot to be considered when embarking on an Email Marketing campaign. What should your email subject line say to boost its click rate? What time should you send emails? What is the most effective design for Email Marketing? As Email Marketing experts, we know the answers to all of these questions and so much more. These are just some of the things we have to offer:
- Years of experience in best practices, including personalization, subject lines, sender names, and more.
- Experts in marketing automation.
- Custom HTML email templates that look amazing on all devices.
- In-house content development and design.
- 100% CAN-SPAM compliance.
- A strategic approach to getting more emails opened.
- Effective A/B testing tactics.
Our Three Email Marketing Strategy Options
At ZGM, we offer three Email Marketing strategy and development options that will provide professional results. We will work with you to determine which combination of services are best to use in your digital marketing strategy.
Email Audit & Strategy Development
By analyzing email performance and looking at email flows and series within newsletters or one-off campaigns, we can identify the success of several key performance indicators (KPIs). For example, assessing open and clickthrough rate (CTR), conversion rate, and overall ROI value. Additionally, we'll take a look at email content, CTA's, and more, to see how our clients are doing against their competition.
- Subject Lines – Make sure yours gets opened
- Sender Name – The best way to build trust
- Personalization – Let your customer know you care
- Body Copy – It needs to be concise and compelling
- Image – To further grab the attention of the reader
- Call to Action – To let them know the next step
- Mobile Optimization – So it looks good on every device
- Frequency – There’s a fine line between too often and not enough
- Send Time – Yes, there is a higher-performing time of day
- Automation – We make it work for you
Email audit and strategy development has worked for our clients because it allows us to look at existing workflows, subscribes, copy, design, and performance to see how we can adjust and improve your new email marketing campaign.
Responsive Email Template Design & Evolution
The Zero Gravity Marketing team can design custom email templates and update them as your brand evolves. We also generate master templates which include every row you could ever need in an email for efficient email building and sending. Separate from our audit, we create new automations broken down in steps. We begin by choosing an email marketing platform, then formulating a strategy, mapping out our workflow, and building segmented lists. For design, our team looks at the current template and evaluates what needs to be done, i.e., any content blocks that need to be added or removed, a design refresh, etc. Our clients love responsive email template design and evolution because it’s a method that allows them to create an email that is custom to their brand.
Ongoing Management & Organization
Two essential elements of Email Marketing are the ongoing management and organization of the campaign. At ZGM, we focus on multiple aspects, including:
- Strategic Email Calendar Creation
- Newsletter & Workflow Content Development
- Lead Generation
- Monthly Reporting
Our clients have seen success because of our attention to detail for each of their campaigns. We understand that it is not only what goes into the email that is important but also what is in the backend.
Emailed Marketing Campaign FAQ
Email Marketing is an effective digital marketing strategy that consists of sending emails to prospects and customers. Useful marketing emails can convert prospects into customers, which is ultimately your goal.
It gives you an enormous opportunity to reach a broad audience. Sending emails helps establish your brand, provides relevant and educational information to your subscribers, increases conversion rates and revenue, and helps your company stay on the top of your consumer’s minds.
We live in a digital world, which means no matter what type of industry your business falls in, you can more than likely build an Email Marketing campaign. There isn’t a one-size-fits-all strategy for Email Marketing; they can be tailored entirely to your brand.
At ZGM, we are email platform agnostic which means we can work on any email platform. In many cases, we use Mailchimp because it is user-friendly and has many features that provide audience, brand, and overall campaign data. There is a wide array of third-party email marketing software options, however, that can maximize your efforts.
