Email Marketing Campaigns

When concocting your digital marketing strategy, SEO and PPC are often a given; however, email marketing is just as important. At Zero Gravity Marketing, we integrate email marketing into your comprehensive digital marketing strategy to help you increase your ROI and your bottom line.

Email marketing is still one of the most effective ways to obtain new customers and retain your existing ones. Here’s why:

• It reminds the recipient that you exist. Even if they don’t open the email, they see your name in their inbox.
• Many people receive notifications and check emails on their smartphones.
• By offering exclusive savings to your email subscribers, you make them feel valued, and they are more likely to make a purchase when they feel like they are getting something not everyone gets.
• It is free to send emails.

It may seem like writing an email and sending it out is not that complicated; however, there is a lot to be considered when embarking on an email marketing campaign. What should your email subject line say to boost its click rate? What time should you send emails? How often should you send them? What is the most effective design for email marketing? As email marketing experts, we know the answers to all of these questions, and so much more. These are just some of the things we have to offer:

• Years of experience in the best practices for email marketing, including personalization, subject lines, sender names, and more
• Experts at the email marketing software options, including marketing automation
• Custom HTML email templates that look amazing on all devices
• In-house content development and design
• 100% CAN-SPAM compliance
• Strategic approach to get more emails opened
• Effective A/B testing tactics

We offer three options for email marketing strategizing and development. We will work with you to determine which combination of services will work the best within your digital marketing strategy.

1. Email Audit & Strategy Development

• Subject Lines – Make sure yours gets opened
• Sender Name – The best way to build trust
• Personalization – Let your customer know you care
• Body Copy – It needs to be concise and compelling
• Image – To further grab the attention of the reader
• Call To Action – To let them know the next step
• Mobile Optimization – So it looks good on every device
• Frequency – There’s a fine line between too often and not enough
• Send Time – Yes, there is a higher performing time of day
• Automation – We make it work for you

2. Responsive Email Template Design & Development

• Email Marketing Platform Agnostic
• 100% Responsive Design
• Readability and Conversion Focused

3. Ongoing Management

• Content Development
• List Management
• Proofing Emails to Agency
• Scheduling, Sending & Automation Setup
• Google Analytics Tagged URLs Setup & Reporting

If you are ready to make the most of your digital marketing strategy by incorporating a stellar email marketing campaign, contact the experts at Zero Gravity Marketing today.