At Zero Gravity Marketing, 'strategy' isn't a word; it's our way of life. Everything we do is backed by strategic planning that's designed to make our clients stand out above their competitors. In this digital era, everything needs to be perfectly planned. Without a team of experts by your side, you're simply applying new technologies to old ideas. We don't believe in applying duct tape to a problem. We believe in creating solutions that cause a domino-effect of success, from digital outreach to traditional marketing, and everything in between.

Who We Are

ZGM is comprised of a team of digital marketing experts specializing in Marketing Strategy, SEO, SEM, and Social Media. Our team knows how to design campaigns that:

  • Drive traffic
  • Deliver valuable leads
  • Enhance marketability
  • Identify optimal opportunities while remedying deficiencies
  • Open the channels of engagement so new customers can find you at the right time, in the right places

Thanks to our best-in-the-industry tools, we've helped our clients achieve Page One rankings more than a million times, and we're not stopping anytime soon. Our success is driven by the strategies we employ each time we embark upon a new campaign.

Our Approach To Marketing

We focus on every aspect of the sales funnel. From creating initial awareness that helps your audience know you who you are and what you do, to converting leads into customers, our full-service marketing agency understands buyer behavior and creates ways to optimize every aspect of your company's existence.

During our initial meetings, we'll learn about your goals and ask you for input. Throughout the process, you'll see how transparency can make a difference to the success of your campaigns. We'll tell you what we're doing, why we're doing it, and how it's working out as it goes along.

ZGM Strategies For Online Marketing Success

Armed with ample research and data analytics, our team works to ensure optimization and positive ROI. When you work with us, we'll help you hone your messaging across various platforms and mediums, including (but not limited to) SEO/SEM, PPC, website development, print & logo designs, and social media marketing.

Planning. We create an idea in our minds, then we work with our clients and analytical pros to make sure we can bring your dreams to reality. We consider your audience—who they are, what they like, and why they're likely to be your customers—and we devise plans to bring them into the top of your sales funnel with the goal of enhancing your customers' journeys as they transition from leads to buyers.

Testing. From A/B split testing to tracking of specific keywords, we've got you covered. We test, test some more, then re-test to ensure the final outcome is optimal for each of our clients' campaigns.

Reporting. No campaign can be successful without metrics and numbers driving the results. We provide easy-to-access reporting, which will enable you to see how well you're ranking, which approaches are driving valuable traffic, and what keywords we might want to stay away from. You see what we see, and we're proud of our transparent approach to the management of our clients' campaigns.

Recommendations. With ZGM, you have a team of hired partners standing by your side. We delve into the data and do the dirty work when it comes to keeping audiences' attention. We're an extension of your own business, and everything we recommend is based on years of extensive research and experience.

What 'Optimization' Means When You Work With ZGM

Our work is never done. We remain fluid in our approaches to our clients' campaigns to get the best results possible. We're constantly optimizing strategies and analyzing outcomes. If something doesn't work well, we'll re-work it. If there's an element that's producing outstanding results, we'll capitalize on it. For us, the end always justifies the means because our final products are optimized to make our client stand out above their competitors.

It's all about engagement, and our team promises to find ways your organization can engage with audiences, unlike anything you've ever experienced. We implement, test, and re-test, ensuring our desired results meet final expectations before we turn the steering wheel over to you so your team can take it for a spin.

To get started with a digital marketing strategy for your business, contact Zero Gravity Marketing today.

marketing strategy team

Brand Positioning & Strategy

At Zero Gravity Marketing, strategy is at the foundation of everything we do. Successful strategies are rooted in well-honed research—both quantitative and qualitative.

Learn More

Strategic Planning

When companies set out on missions to enhance their bottom lines and gain audience members, they often don't realize the importance of strategizing until things go wrong.

Learn More

Integrated Campaign & Media Planning

Your audience goes through a process before becoming your customers. We do the same thing when we're strategizing the campaigns that will ultimately generate optimal leads.

Learn More
01 09

The Blog

View All
SEO Optimization: Expectations vs. Reality
SEO

SEO Optimization: Expectations vs. Reality

Search Engine Optimization (SEO) is an important part of any marketing strategy. You know that your content needs to include certain keywords and phrases, but what else does it need to rank high among search engines? Here, we’ll take a look at SEO practices that are commonly sought after and the expectations that are aligned…

Read More
Walmart Plus Has Arrived: Here’s Everything You Need to Know

Walmart Plus Has Arrived: Here’s Everything You Need to Know

Modern economic theories revolve around digital retail, and Amazon has been the undisputed champion of eCommerce for several years, particularly due to the Amazon Prime service. Prime is an annual subscription that offers fast, free shipping on an incredible selection of items, as well as access to the Amazon Prime Video streaming service and Prime…

Read More
PPC Updates from Summer 2020 that You Need to Know

PPC Updates from Summer 2020 that You Need to Know

You’ve put a lot of time and effort into running successful Pay-Per-Click (PPC) advertising campaigns. However, Google and Facebook have been busy over the last few months, rolling out several major PPC industry updates. So, what do these changes mean for you? Here are a few of the top summer PPC updates you need to…

Read More
How to Increase Top of Funnel Campaign Performance

How to Increase Top of Funnel Campaign Performance

You probably already know that the top of funnel (TOF) portion of your paid advertising refers to efforts that focus on building awareness for your product or brand in a new market. But what do you do if those actions and campaigns aren’t bringing in new users? What if your display ads have a bad…

Read More
Reels: How to Use Instagram’s Newest Feature to Grow Your Brand

Reels: How to Use Instagram’s Newest Feature to Grow Your Brand

From stories to shoppable posts and IGTV, Instagram is constantly evolving and creating new ways for users to share and interact on its platform. Their newest feature, Reels, adds yet another outlet for brands and individuals to create digital content. It’s fairly new to the game, but if you know anything about TikTok, you’re already…

Read More
The Ultimate List of Must-Have SEO WordPress Plugins

The Ultimate List of Must-Have SEO WordPress Plugins

We all know that WordPress is a great platform for most websites. It provides the ability to build out a completely custom site without any knowledge of coding. Plus, there are thousands of plugins out there to help you make the most out of your online experience. But how do you know which ones to…

Read More
Top Three Benefits of Advertising on LinkedIn

Top Three Benefits of Advertising on LinkedIn

If your website has an omnichannel marketing approach, you probably already know the pros and cons of paid advertising on Facebook and Instagram. However, you might be leaving a lot of exposure on the table by not broadening your scope and using another highly popular platform: LinkedIn. While you might think LinkedIn is just a…

Read More
Five Tips for Writing Powerful Email Copy That Converts

Five Tips for Writing Powerful Email Copy That Converts

Sending an email has been the chosen means of business and consumer communication for over 20 years, and the trend isn’t projected to change with over four billion daily email users around the world. People spend a combined five hours per day checking work and personal emails, making it a prime marketing channel to reach…

Read More
SEO For Beginners: Everything You Need to Know

SEO For Beginners: Everything You Need to Know

If you’re a business or webpage owner looking to increase your revenue, page views, and influence in the online eCommerce world, learning about Search Engine Optimization (SEO) is crucial. Fortunately, we have the resources to help get you started. Where Should You Go to Learn SEO for Beginners? If there’s one thing an SEO professional…

Read More
Google Premier Partner
Inc5000 2020
Inc5000 2019
250x250 C 3x