At Zero Gravity Marketing, 'strategy' isn't a word; it's our way of life. Everything we do is backed by strategic planning that's designed to make our clients stand out above their competitors. In this digital era, everything needs to be perfectly planned. Without a team of experts by your side, you're simply applying new technologies to old ideas. We don't believe in applying duct tape to a problem. We believe in creating solutions that cause a domino-effect of success, from digital outreach to traditional marketing, and everything in between.

Who We Are

ZGM is comprised of a team of digital marketing experts specializing in Marketing Strategy, SEO, SEM, and Social Media. Our team knows how to design campaigns that:

  • Drive traffic
  • Deliver valuable leads
  • Enhance marketability
  • Identify optimal opportunities while remedying deficiencies
  • Open the channels of engagement so new customers can find you at the right time, in the right places

Thanks to our best-in-the-industry tools, we've helped our clients achieve Page One rankings more than a million times, and we're not stopping anytime soon. Our success is driven by the strategies we employ each time we embark upon a new campaign.

Our Approach To Marketing

We focus on every aspect of the sales funnel. From creating initial awareness that helps your audience know you who you are and what you do, to converting leads into customers, our full-service marketing agency understands buyer behavior and creates ways to optimize every aspect of your company's existence.

During our initial meetings, we'll learn about your goals and ask you for input. Throughout the process, you'll see how transparency can make a difference to the success of your campaigns. We'll tell you what we're doing, why we're doing it, and how it's working out as it goes along.

ZGM Strategies For Online Marketing Success

Armed with ample research and data analytics, our team works to ensure optimization and positive ROI. When you work with us, we'll help you hone your messaging across various platforms and mediums, including (but not limited to) SEO/SEM, PPC, website development, print & logo designs, and social media marketing.

Planning. We create an idea in our minds, then we work with our clients and analytical pros to make sure we can bring your dreams to reality. We consider your audience—who they are, what they like, and why they're likely to be your customers—and we devise plans to bring them into the top of your sales funnel with the goal of enhancing your customers' journeys as they transition from leads to buyers.

Testing. From A/B split testing to tracking of specific keywords, we've got you covered. We test, test some more, then re-test to ensure the final outcome is optimal for each of our clients' campaigns.

Reporting. No campaign can be successful without metrics and numbers driving the results. We provide easy-to-access reporting, which will enable you to see how well you're ranking, which approaches are driving valuable traffic, and what keywords we might want to stay away from. You see what we see, and we're proud of our transparent approach to the management of our clients' campaigns.

Recommendations. With ZGM, you have a team of hired partners standing by your side. We delve into the data and do the dirty work when it comes to keeping audiences' attention. We're an extension of your own business, and everything we recommend is based on years of extensive research and experience.

What 'Optimization' Means When You Work With ZGM

Our work is never done. We remain fluid in our approaches to our clients' campaigns to get the best results possible. We're constantly optimizing strategies and analyzing outcomes. If something doesn't work well, we'll re-work it. If there's an element that's producing outstanding results, we'll capitalize on it. For us, the end always justifies the means because our final products are optimized to make our client stand out above their competitors.

It's all about engagement, and our team promises to find ways your organization can engage with audiences, unlike anything you've ever experienced. We implement, test, and re-test, ensuring our desired results meet final expectations before we turn the steering wheel over to you so your team can take it for a spin.

To get started with a digital marketing strategy for your business, contact Zero Gravity Marketing today.

marketing strategy team

Brand Positioning & Strategy

At Zero Gravity Marketing, strategy is at the foundation of everything we do. Successful strategies are rooted in well-honed research—both quantitative and qualitative.

Learn More

Strategic Planning

When companies set out on missions to enhance their bottom lines and gain audience members, they often don't realize the importance of strategizing until things go wrong.

Learn More

Integrated Campaign & Media Planning

Your audience goes through a process before becoming your customers. We do the same thing when we're strategizing the campaigns that will ultimately generate optimal leads.

Learn More
01 09

The Blog

Common Grammar Mistakes Writers Make When Creating Content

Common Grammar Mistakes Writers Make When Creating Content

Good writing is informative and creative, providing valuable information for readers, but it takes more than good ideas to keep your readers on the page. Great content takes a solid understanding of the English language and grammar – it’s the first step to clear communication. Simple mistakes make any article stick out and look unprofessional….

Read More
The Keen Idea: Is Google’s Newest App as Innovative as It’s Rumored to Be?

The Keen Idea: Is Google’s Newest App as Innovative as It’s Rumored to Be?

A brand new product from Google was released last week, known simply as Keen, and has a lot of people talking about it. It is seemingly a reconceptualization of Google Alerts, which sent email alerts when a name or issue you had tagged showed up in search results. Much sleeker in delivery and design (in-app…

Read More
Natural Vs. Organic SEO: What’s the Difference?

Natural Vs. Organic SEO: What’s the Difference?

From marketing gurus to business owners to the college intern next door, everyone seems to be using the terms natural SEO and organic SEO these days. However, the words “natural” and “organic” are practically synonymous in some aisles of the grocery store and have minor – but significant – differences in others (think natural produce…

Read More
What is Organic SEO?

What is Organic SEO?

At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting…

Read More
Celebrating Social Media Day 2020: Latest Updates & New Features

Celebrating Social Media Day 2020: Latest Updates & New Features

While social media was once a means of connecting with friends, it has become a staple in virtually all aspects of everyday life. From professional networking to creative expression and digital marketing, there are near-endless ways to utilize the many social platforms available today. In 2010, Mashable declared June 30th “World Social Media Day” to…

Read More
Three Things Brands Can Do to Maximize Single Posts

Three Things Brands Can Do to Maximize Single Posts

Each piece of content you post on social media is an asset – one you want to get the most out of, whether it’s a video or a static image. Instagram graphics are especially valuable, as they offer a prime opportunity to connect with your audience and tell your brand’s story. But how do you…

Read More
What to Do If Your Business Is Eligible for a Google Ads Credit

What to Do If Your Business Is Eligible for a Google Ads Credit

Google Ads recently rolled out $340 million in ad credits for small and medium-sized businesses (SMBs). As part of their COVID-19-related relief efforts for SMBs, in addition to grants, Google will be issuing these credits throughout the rest of 2020. This initiative was developed to help their partners better connect with their customers. Maybe your…

Read More
How to Write Ad Copy That Converts

How to Write Ad Copy That Converts

When it comes to digital marketing, sending the right messages at the right times is crucial. This applies to all aspects of your marketing strategy – especially Pay-Per-Click (PPC) advertising. While just about anybody can write PPC ad copy, it takes a bit of skill to create a compelling message that drives sales. Let’s take…

Read More
Mike Shirley, Account Director & Strategist

Mike Shirley, Account Director & Strategist

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

Read More
Google Premiere Parnter
Inc 5000 Fastest Growing Company 2019 E1570467339889
250x250 C3x E1570467298718