At Zero Gravity Marketing, 'strategy' isn't a word; it's our way of life. Everything we do is backed by strategic planning that's designed to make our clients stand out above their competitors. In this digital era, everything needs to be perfectly planned. Without a team of experts by your side, you're simply applying new technologies to old ideas. We don't believe in applying duct tape to a problem. We believe in creating solutions that cause a domino-effect of success, from digital outreach to traditional marketing, and everything in between.

Who We Are

ZGM is comprised of a team of digital marketing experts specializing in Marketing Strategy, SEO, SEM, and Social Media. Our team knows how to design campaigns that:

  • Drive traffic
  • Deliver valuable leads
  • Enhance marketability
  • Identify optimal opportunities while remedying deficiencies
  • Open the channels of engagement so new customers can find you at the right time, in the right places

Thanks to our best-in-the-industry tools, we've helped our clients achieve Page One rankings more than a million times, and we're not stopping anytime soon. Our success is driven by the strategies we employ each time we embark upon a new campaign.

Our Approach To Marketing

We focus on every aspect of the sales funnel. From creating initial awareness that helps your audience know you who you are and what you do, to converting leads into customers, our full-service marketing agency understands buyer behavior and creates ways to optimize every aspect of your company's existence.

During our initial meetings, we'll learn about your goals and ask you for input. Throughout the process, you'll see how transparency can make a difference to the success of your campaigns. We'll tell you what we're doing, why we're doing it, and how it's working out as it goes along.

ZGM Strategies For Online Marketing Success

Armed with ample research and data analytics, our team works to ensure optimization and positive ROI. When you work with us, we'll help you hone your messaging across various platforms and mediums, including (but not limited to) SEO/SEM, PPC, website development, print & logo designs, and social media marketing.

Planning. We create an idea in our minds, then we work with our clients and analytical pros to make sure we can bring your dreams to reality. We consider your audience—who they are, what they like, and why they're likely to be your customers—and we devise plans to bring them into the top of your sales funnel with the goal of enhancing your customers' journeys as they transition from leads to buyers.

Testing. From A/B split testing to tracking of specific keywords, we've got you covered. We test, test some more, then re-test to ensure the final outcome is optimal for each of our clients' campaigns.

Reporting. No campaign can be successful without metrics and numbers driving the results. We provide easy-to-access reporting, which will enable you to see how well you're ranking, which approaches are driving valuable traffic, and what keywords we might want to stay away from. You see what we see, and we're proud of our transparent approach to the management of our clients' campaigns.

Recommendations. With ZGM, you have a team of hired partners standing by your side. We delve into the data and do the dirty work when it comes to keeping audiences' attention. We're an extension of your own business, and everything we recommend is based on years of extensive research and experience.

What 'Optimization' Means When You Work With ZGM

Our work is never done. We remain fluid in our approaches to our clients' campaigns to get the best results possible. We're constantly optimizing strategies and analyzing outcomes. If something doesn't work well, we'll re-work it. If there's an element that's producing outstanding results, we'll capitalize on it. For us, the end always justifies the means because our final products are optimized to make our client stand out above their competitors.

It's all about engagement, and our team promises to find ways your organization can engage with audiences, unlike anything you've ever experienced. We implement, test, and re-test, ensuring our desired results meet final expectations before we turn the steering wheel over to you so your team can take it for a spin.

To get started with a digital marketing strategy for your business, contact Zero Gravity Marketing today.

marketing strategy team

Brand Positioning & Strategy

At Zero Gravity Marketing, strategy is at the foundation of everything we do. Successful strategies are rooted in well-honed research—both quantitative and qualitative.

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Strategic Planning

When companies set out on missions to enhance their bottom lines and gain audience members, they often don't realize the importance of strategizing until things go wrong.

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Integrated Campaign & Media Planning

Your audience goes through a process before becoming your customers. We do the same thing when we're strategizing the campaigns that will ultimately generate optimal leads.

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The Blog

Why Content is Important for SEO: 2020 Edition  

You already know that content is important, but exactly how vital is it to search engine optimization (SEO)? The answer is that it is very crucial to your overall SEO efforts! In 2020, content is slated to be the number one way to improve your search engine ranking and bring massive amounts of attention to…

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Pantone Color of the Year 2020

Around this time every year, the expert team at the Pantone Color Institute makes their Color of the Year announcement, picking just one shade out of their massive 5,000-hue palette. They base their choice on global influences that include nature, cultural trends, sports, and even politics. Last year, the 2019 Pantone Color of the Year,…

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The Top 10 Digital Marketing Conferences to Check Out in 2020

A new year means new chances to learn, network, and excel in your field. The best way to do that? Attend conferences across the country that challenge your thinking and enhance your skillset. Take a look at 2020’s top conferences: Pubcon (Austin, TX – February 6th, 2020) With four educational tracks led by industry experts…

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How to Do Keyword Research for Voice Search 

It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month!   Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…

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Maddy Garber, Graphic Designer

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Best SEO Training Courses and Certifications to Improve Your Skills

Search engine optimization (SEO) is one of those special enigmas of digital marketing. Everyone wants to get their site ranked in a decent position, but not many people know the right moves to make to achieve certain organic SEO success. Fortunately, there is plenty of information out there to help you understand the process, including…

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Motion Graphics – What Are They & How Are They Made?

Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers…

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Six Steps to Creating a Rich Snippet Blog Post 

Do you know how sometimes, when you perform a Google search, you’re greeted not by a simple page of links but instead see results that show images, ratings, and other types of elements that go beyond that basic text? These are called “rich snippets,” and they’re not only a great way to better engage with your target audience,…

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How to Build Customer Loyalty Through Reputation Management

In today’s world, a sizable portion of consumer interactions occur online – both on social media and on review websites like Yelp. As a result, it’s just as important to show excellent customer service in the digital space as it is in person. Online platforms provide valuable insight into the customer experience. Therefore, responding to…

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