Today’s ever-changing digital environment requires thorough planning, and without a solid strategy, you’re simply applying the wealth of new technologies to old, outdated ideas. As your brand grows and evolves, your goals will likely change. Therefore, you need to develop and optimize results-oriented digital marketing strategies that keep your business objectives in mind. Of course, without a team of digital marketing experts by your side, you could be wasting time and money on marketing efforts that just don’t cut it. Luckily, Zero Gravity Marketing is here to help.
At ZGM, “strategy” isn’t just a word; it’s our way of life. Everything we do is backed by strategic planning designed to make our clients stand out from their competitors and drive results. We don’t just apply duct tape to the problem. Rather, we create solutions that cause a domino-effect of success, from digital outreach to traditional marketing and everything in between.
We Are…
Digital Marketing Strategists
ZGM is comprised of a team of digital marketing experts specializing in Marketing Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and more. Our team knows how to design campaigns that:
- Drive website traffic
- Deliver valuable leads
- Enhance marketability
- Identify optimal opportunities while remedying deficiencies
- Open the channels of engagement, so new customers can find you at the right time, in the right places
- Align with and support your business goals and objectives
- Create cohesion and consistency with your brand voice
We utilize top-of-the-line tools to maximize the effectiveness of our digital marketing strategies and help you reach your goals.
An Extension of Your Team
At ZGM, your success is our success – we take pride in every milestone and strive to do everything we can to help your business grow. Our expert marketers work by your side throughout every step of the process, from goal setting to campaign execution, optimization, and more. That way, we can create a synergistic workflow that combines your industry expertise and our digital marketing experience.
Always Looking for Ways to Grow and Adapt
As your goals change, we’ll work with you to evolve your campaigns to reach new heights. Plus, because our team stays up to date on the latest digital marketing technologies and best practices, you can trust that our strategies will always be one step ahead of the competition.
Our Approach to Marketing
At ZGM, we utilize a full-funnel approach in our marketing campaigns. This means that we focus on every aspect of the sales funnel, from initial awareness to the final purchase and beyond to keep customers coming back for more. Our full-service digital marketing agency understands buyer behavior and can create ways to optimize all elements of your company’s existence. This includes developing awareness campaigns that introduce your brand to your audience, creating retargeting strategies that nurture leads into customers, and more.
Our Process
During our initial meetings, we’ll discuss the specifics of your business as well as your current goals. That way, we can gain a deeper understanding of your brand and industry and develop relevant campaigns. To ensure you remain involved with the marketing process, our team is committed to providing 100% transparency at all times. At any given moment, you’ll know what we’re doing, why we’re doing it, and how it’s working. However, when things change, we’re not afraid to pivot. We won’t keep running campaigns just because – that’s a waste of marketing dollars and time. If we see that our initial recommendations aren’t working for you, we’ll adjust, revise, and optimize as needed to help you see success.
ZGM Strategies for Online Marketing Success
At ZGM, everything we do is supported by thorough research and data analytics. Armed with this information, our digital marketing strategists can provide continuous optimization and ensure a positive return on investment (ROI). When you work with us, we’ll help you hone your messaging across various platforms and mediums, including:
- Search Engine Optimization
- Pay-Per-Click (PPC)
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Amazon Marketing
- Programmatic Advertising
- Conversion Rate Optimization
- Content Marketing
- Influencer Marketing
Here’s a sneak peek at our process:
Every great strategy starts with a light bulb moment. We create an idea in our minds, then work with our clients and team of analytical pros to make sure we can bring it to life. Throughout the planning process, we keep your audience in mind — who they are, what they like, and why they’re likely to be your customers. Then, we devise strategies that bring them into the top of your sales funnel and enhance their journeys as they transition from leads to buyers.
Of course, it’s not enough to have a good idea — the best strategies utilize thorough testing that reveals valuable data. This information helps us determine what’s working and where we can optimize our efforts. From A/B split testing to tracking specific keywords, we do everything we can to ensure the outcome is optimal for each of our clients’ campaigns.
No digital marketing strategy can be successful without metrics and numbers driving the results. That’s why we provide easy-to-access, custom reporting that allows you to see how well your campaigns are doing. Plus, because we’re committed to remaining 100% transparent, you’ll always see exactly what we see.
At ZGM, your goals are our goals, too, and we always want you to reach them. That’s why we take the time to delve into the data and provide strategic, results-driven recommendations. Everything we recommend is backed by extensive research and years of experience, so you can trust that our efforts will push you towards success.
The Importance of Optimization
When it comes to your marketing campaigns, our work is never done. We remain fluid in our approaches and are constantly striving to get the best results possible. This includes continuously optimizing strategies and analyzing outcomes. If something doesn’t work well, we’ll re-work it. And if there’s an element that’s producing outstanding results, we’ll capitalize on it to maximize success. Throughout the optimization process, we implement our ideas, test, and re-test to ensure our results meet your expectations.
Comprehensive Marketing Services
At ZGM, we know that successful marketing campaigns have a lot of moving parts. That’s why we offer a variety of services to help you develop outstanding strategies, including:
Brand Positioning & Strategy
At Zero Gravity Marketing, strategy is at the foundation of everything we do. Successful strategies are rooted in well-honed research—both quantitative and qualitative.
Strategic Planning
When companies set out on missions to enhance their bottom lines and gain audience members, they often don't realize the importance of strategizing until things go wrong.
Integrated Campaign & Media Planning
Your audience goes through a process before becoming your customers. We do the same thing when we're strategizing the campaigns that will ultimately generate optimal leads.
Frequently Asked Questions
Marketing is all about developing strategic campaigns that are aligned with your business goals. Without the right strategy, your marketing efforts would be directionless, making it much harder to meet your objectives and target the right audience.
Once you understand the importance of having a marketing strategy, you’ll be one step closer to achieving business success.
The full-funnel marketing approach is based on the idea that each customer is on their own journey. This is reflected in the marketing funnel, which has four distinct stages: awareness, consideration, decision, and retention. Through a full-funnel marketing strategy, we’ll tailor our campaigns based on where users are in the buyer’s journey — that way, we’re always sending the right message at the right time.
Learn more about full-funnel marketing here.
There are a variety of ways to reach your target audience online, but it all starts with knowing who and where they are. Once you have a clear picture of your buyer personas, you can craft strategic campaigns across appropriate channels to get your brand in front of the right eyes. Of course, one of the best ways to ensure you’re reaching your target audience is to work with an experienced marketing agency.
Every business is different; therefore, every marketing strategy should be tailored to that brand’s unique goals. However, there are a few things that every effective marketing strategy should have, including:
- A clear target audience
- Core messaging
- Business and marketing goals
- The ability to scale as needed
- A dedicated marketing team
Reach Your Goals and Grow Your Business with Help from ZGM
Ready to see what a marketing strategy can do for your business? No matter your goals, the Zero Gravity Marketing team is here to help you reach them.
For more information about our marketing services or to speak to one of our strategists, contact us today!
“The key differentiator of ZGM is that our approach to digital marketing leads with strategy first. As eager as our team is to dive into individual channels to prepare tactical, actionable plans, we know that our due diligence is needed to understand and support our client’s goals. We fully immerse ourselves in their world to create comprehensive strategies again and again. We are an adapting extension of your marketing team, continuously challenging ourselves and the data to test new approaches that will yield results.” -Adriana Lucatino, Senior Strategist
The Digital Marketing Guide for Nonprofits
What is Nonprofit Marketing? Each nonprofit organization has its unique tactics, long- and short-term visions, and methods of inspiring its members. However, every nonprofit needs a strategy and mechanism to expand influence and evoke positive change. Extending your nonprofit’s base to attract new donors, volunteers, or big-time funders needs to be done methodically through a…
Everything You Need to Know About Internal Linking and Why It’s Important
Internal link building is an imperative part of a successful search engine optimization (SEO) strategy. Your content almost assuredly needs links if you want Google and other search engines to rank your pages. These links help them better understand what you’re talking about. Links — internal and external — tell the search engines more about…
PPC Guide for Nonprofit Organizations
As a nonprofit, your organization survives on donations. You need people to volunteer their time and energy to support your cause. You also need people to open their wallets to keep your nonprofit afloat. To get those volunteers and donations, you need to position your organization so that it’s in front of those interested individuals….
Benefits of Outsourcing to an SEO Agency
What is Outsourcing SEO? Search engine optimization (SEO) outsourcing is contracting a company or individual to perform SEO services on behalf of another company. It is typically sought out by businesses that need more time, resources, or expertise than they have themselves to carry out effective SEO campaigns. By learning how to outsource your SEO,…
Best Practices for Nonprofits to Improve SEO
Every organization (no matter the type or size) requires a visible online presence. Even nonprofits compete for people’s attention and donations via website content. The best way for your website to succeed is by using search engine optimization (SEO). Now, you’re probably wondering, “What is SEO for nonprofits?” Simply put, it optimizes a nonprofit website…
How to Create a Digital Marketing Strategy for Pharmaceutical Brands
When it comes to pharmaceutical brands, it’s about more than just creating the right product in the healthcare space. It’s about how you sell that product and educate your audience that you have the best one out there. But how can you ensure searchers are coming across your brand while fully understanding your mission and…
SEO Best Practices for Universities & Higher Education
When prospective students search for a university, they turn to Google (like we all do for almost everything these days!). As such, universities must understand and implement search engine optimization (SEO) best practices to ensure soon-to-be college students and their parents see them. Why SEO for Universities? Some college-bound students have already figured out which…
3 Ways Your Brand Can Use Keywords to Boost Rankings
You want to improve ranking keywords, increase visibility, and target the right searchers with your online presence. This requires being strategic, using available tools, and employing some creativity and research in keyword targeting. But if all these sound a little challenging, we are here to help you on this journey. With these tips, you’ll understand…
Best Ways to Generate Leads for Local PPC
If you’re a local business — no matter what industry you’re in — you’re up against stiff competition. Big box brands have taken over the brick-and-mortar space while Amazon and other online retailers dominate the convenience of online shopping. As a small business owner, you’re constantly facing threats and trying to run up mountains when…
ZGM Awards & Recognition
