Q: Where are you from?
A: I was born and raised in East Boston, Massachusetts. I moved to Derry, New Hampshire for a few years, and now I reside in East Haven, Connecticut.
Q: How did you choose this career path?
A: Part of me has always been attracted to marketing and advertising for creative freedom. During my freshman year of college, I was a member of the university's event planning board and was given the task of spreading the word around campus for an upcoming spring concert. Learning about all of the ways to tap into students and increasing awareness was fun for me - it became a challenge. After that experience, I was very aware that this was the path I wanted to go down and quickly declared my major to Marketing.
Q: What do you like most about your job?
A: There are two clear reasons why I love my role. The first is that there are no restrictions to my recommendations or ideas. My creativity and thought process is the limit to what I can do. The second reason is the challenging aspect and determining what is going to work best and what is going to make my client happy. It's rewarding to come up with a concept that is well received by both the client and the audience.
Q: What is your favorite part of being a member of the ZGM team?
A: The vibe the team brings to the table is unlike any other company I have worked for. Everyone has a unique personality and a great work ethic, which makes every project even more fun.
Q: What is the strangest job you’ve ever had?
A: It's not the strangest job, but I worked in a bakery for a couple of years and was the morning lead baker. I'd arrive at work at 4 AM every day and would prep, fly and decorate our donuts and prep & bake the muffins for the day. I've also held jobs as an amusement park ride operator and flying trapeze instructor.
Q: What is your favorite quote?
A: "Great things never came from comfort zones."
Q: Do you have any pets?
A: My white mosaic chinchilla, Snowball, is my furchild. She's spoiled but worth every penny.
Q: Name one thing on your bucket list.
A: Watching all of the movies that I have never seen. It's a running joke with my friends about how many classic and wildly popular movies I have never watched, so it's on my to-do list now.
Q: Do you have any hobbies outside of work?
A: Training on flying trapeze and trampoline was a big hobby, until an injury to my hand derailed my progress for a while, but I'm slowly working my way back!
Q: What’s your favorite food? Least favorite food?
A: Forever obsessed with buffalo chicken and macarons.
Q: Pick three words to describe yourself.
A: Passionate. Genuine. Crafty.
Q: Favorite musician?
A: John Mayer all day, everyday.
Q: If you were a Crayola crayon, what color would you be?
A: Illuminating Emerald.
Q: If you could live in a TV show, book, or movie, which one would you pick?
A: Friends
Q: If you could hang out with anyone for a day, alive or dead, who would it be and why?
A: Ellen DeGeneres. Her genuine care, compassion and willingness to help people and animals is truly admirable. Plus, she makes me laugh. Who wouldn't want to hang with Ellen?
Director of Strategy
Adriana Lucatino
Adriana Lucatino is Director of Strategy at Zero Gravity Marketing. Joining the team in April 2017, she quickly dove into creating custom social content strategies and providing an engaging and unique experience to each diverse social audience. Her passion for creativity and constant drive to challenge the social space makes her the perfect fit as a strategist. As a Digital Marketing Strategist, Adriana uses her knowledge of social and other channels to develop tactical marketing plans and detailed recommendations for her clients. By fully immersing herself in their world, within both brand and consumer sides, Adriana is able to present a marketing strategy that is tailored to meet all needs and executes with a can-do attitude and a continued focus on client success.
Adriana earned her Bachelor of Science in Marketing with a minor in social media Marketing at Southern New Hampshire University. During her time at SNHU, he upheld two positions on the university’s event planning board, C.A.P.E., as Publicity Chair and Street Team Chair. From off-campus trips and late night breakfasts to spring concerts, Adriana managed the planning and execution of marketing for all of the organization’s events and through successful campaigns, she earned the 2011 Creative Marketing Award. From there Adriana ventured to Connecticut to study at Quinnipiac University, where she became a Marketing Assistant and managed university content while completing her Master of Science in Interactive Media.
