The Amazon marketplace is constantly growing and changing, offering massive potential for brands that are looking to generate revenue and sales online. Often, Amazon is the first place consumers go to purchase products or research items they are shopping for. Therefore, having your products appear in the marketplace through our Amazon marketing services is an effective way to increase sales and boost brand awareness.
At Zero Gravity Marketing, we know what it takes to see success on Amazon. When you work with us, our Amazon marketing experts will become an extension of your team, keeping you up to date on changes to the platform, so you always stay informed while providing current and potential customers with a seamless purchasing experience. By leveraging our years of digital marketing experience, incredible Organic and Paid Search teams, and proven partners and technologies, Zero Gravity Marketing can help you take your brand to new heights on Amazon.
Our Natural Search Engine Optimization (SEO) strategists will work alongside you and our Amazon experts to determine which keywords will drive the highest number of qualified views on your product listings. We also will ensure that the keywords we target are highly relevant to your products and show good purchase intent.
Amazon offers marketplace sellers the opportunity to leverage their warehouses to fulfill products. That way, shipments are made in an accurate and timely fashion. This fulfillment network, known as Fulfillment by Amazon (FBA), comes with a list of stringent rules and requirements. At ZGM, our Amazon strategists will help you manage and navigate these guidelines, so you can maximize the many benefits the FBA network provides.
With over 150 million Amazon Prime subscribers worldwide, making your products Prime eligible is a must for any brand or seller operating within the marketplace. Our strategists will work with you to decide which of Amazon Prime’s shipping and fulfillment options are best for your brand.
For brands, the Amazon journey begins with the creation of an account. While this task may seem simple, it requires careful consideration and attention to detail. Zero Gravity Marketing is here to help you ensure you provide Amazon with all of the necessary (and accurate) information they require for new accounts. Our years of experience on Amazon will shorten the lead time of the creation of your account, so you can get your listings up and running quickly.
Amazon Campaign Manager, Amazon’s advertising platform, offers sellers a myriad of different advertising options. By leveraging our Pay-Per-Click (PPC) and Paid Media strategists, we can create an advertising strategy that not only pulls data from Amazon but from a multitude of ad platforms, too. That way, you can ensure you’re reaching your greatest potential.
Protecting your brand and the way it is represented on Amazon is essential to providing a positive customer experience and ensuring functions like minimum advertised pricing, brand standards, and brand messaging are upheld. Our Amazon strategists will work with you and the Amazon Brand Registry to ensure your business is represented accurately in the marketplace.
Amazon provides several ways for branded sellers to differentiate themselves and leverage the Amazon marketplace to act as a branded website or landing page. The most popular option is the Amazon storefront. Zero Gravity Marketing is here to help you create a storefront experience that focuses on converting visitors into returning customers and loyal fans of your brand.
ZGM is a data-driven agency, and we understand the importance of tracking and reporting metrics when it comes to your success on Amazon. Our team will schedule frequent reporting calls to keep you up to date on key data and analytics that are driving success for your brand.
Frequently Asked Questions About Amazon Marketing
Whether you’re new to eCommerce or run a successful online store, Amazon can be a powerful tool to increase your revenue. The marketplace makes it easy to list and advertise products, allowing even the most novice of sellers to create an account. Plus, with 89% of consumers agreeing that they are more likely to buy products from Amazon than other eCommerce websites, the marketplace provides countless opportunities to reach potential customers.
Amazon offers sellers a variety of different advertising methods, including:
- Sponsored Products – PPC (Auto and Manual)
- Sponsored Brands – PPC
- Promotions (Bundle Deals, Buy-One-Get-One, Etc.)
- Third-Party Advertising
- Prime-Exclusive Discounts
- Demand-Side Program (DSP)
Each option comes with its own unique advantages and requirements, so it’s best to work with a skilled Amazon strategist to determine which is most beneficial for your brand.
To learn more about advertising on Amazon, click here.
Selling your products with Amazon Prime is easier than you might think. Most often, the process involves joining the Fulfillment by Amazon network. Amazon also allows sellers to leverage their own warehouse or fulfillment center with Seller Fulfilled Prime. Our Amazon strategists can help you get up and running with Amazon Prime, so you can start selling to its 150 million members.
To join the Fulfillment by Amazon network, you’ll need to create an Amazon seller account (if you don’t already have one). When creating your account, you’ll need to indicate that you want Amazon to ship and provide customer service for your items. To ensure you set up your seller account properly and maximize the benefits of the FBA network, we recommend partnering with an experienced Amazon strategist.
With so many different features and guidelines to navigate, the Amazon marketplace can be overwhelming. Luckily, ZGM’s Amazon experts are here to help you make the best decisions for your brand to maximize your sales. We have years of experience working with Amazon and leverage a variety of cutting-edge tools and technologies to craft data-driven strategies that yield real results.
Maximize Your Potential on the Amazon Marketplace
Ready to start selling on Amazon? Zero Gravity Marketing is here to help. Our Amazon services offer everything you need to expand your brand reach and target new, qualified buyers.
For more information or to get in touch with one of our Amazon strategists, contact us today!