Web Design

True website design isn't an off-the-shelf situation. If you really want to talk to your audience in a manner that makes the most sense to them, you need to tailor your website (design, content, and navigation) to the people you're trying to attract. That means standard templates and DIY web design simply don't have the power of personalization a firm like Zero Gravity Marketing can offer.

Our team will not only curate a site that provides optimal usability while putting your company on a pedestal, we'll also help you:

  • Curate appropriate content that speaks to your company's mission and values;
  • Maintain your site long after you go live, ensuring everything from your Twitter feed to your email blasts are current, relevant, and valuable to your audience;
  • Integrate real photographs that'll elevate your brand far above boring stock photos.
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Logo Design & Branding

Only in rare circumstances will you come across a marketing company that's staffed by a powerhouse of creative pros that can take care of all aspects of your business, from branding to print collateral. Fortunately, you've found Zero Gravity Marketing.

Our design creatives are experts at capturing the personalities of our clients' businesses and integrating them into unique, memorable logos that people will immediately correlate with their companies when they see them. We understand the importance of the fine details, and we'll work with you to capture the right colors, typeface, and icons. Your logo tells a visual story of your brand, often making an impression on people long before they've actually found themselves down the sales funnel.

And, since your logo is everywhere, you want to make sure your vendor of choice nails the image you're going for. ZGM carefully crafts logos that, upon completion, are custom-built for presentation on your:

  • Website
  • eCommerce pages
  • Social media channels
  • Business cards
  • Marketing collateral
  • Business letterhead
  • T-shirts and tradeshow swag
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marketing design team

Photography

Today's consumers don't respond to stock images. They want to see real photography that tells the story of your company. We offer multiple photography solutions, including:

  • Product photography
  • Portraiture
  • Workspace and outdoor imaging
  • A professional photographer can absolutely change the way your customers see your company.
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Direct Mail Marketing & Print Services

Direct mail and print marketing—when used in conjunction with inbound marketing methodologies—enhances your outreach. Here's the trick: fewer companies today use direct mail, which means recipients are far more likely to pay attention to messages in mailers than they were ten years ago. To optimize your efforts, we'll:

  • Help you target specific audiences based on demographics, geographic regions, personal interests, income, or any other factors that will help you hone in on your ideal audience;
  • Create brochures, flyers, direct mail, and business cards;
  • Modernize the way direct mail and print services are delivered

It's all about messaging. When you know how to convey your message correctly, the right people will knock at your door. When you don't know how to convey what you want to say, you need ZGM by your side.

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Large-Scale Graphics

When big and bold brand awareness isn't quite enough, you need something more dramatic than everyday materials. This is where large-scale graphics enter the picture. Our team is equipped to deliver exceptional products that exceed the boundaries of ordinary marketing. Thing big. Think:

  • Car wraps
  • Tradeshow booths
  • Company signage
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Large-Scale Graphics
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The Blog

The Top 10 Digital Marketing Conferences to Check Out in 2020

A new year means new chances to learn, network, and excel in your field. The best way to do that? Attend conferences across the country that challenge your thinking and enhance your skillset. Take a look at 2020’s top conferences: Pubcon (Austin, TX – February 6th, 2020) With four educational tracks led by industry experts…

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How to Do Keyword Research for Voice Search 

It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month!   Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…

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Maddy Garber, Graphic Designer

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Best SEO Training Courses and Certifications to Improve Your Skills

Search engine optimization (SEO) is one of those special enigmas of digital marketing. Everyone wants to get their site ranked in a decent position, but not many people know the right moves to make to achieve certain organic SEO success. Fortunately, there is plenty of information out there to help you understand the process, including…

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Motion Graphics – What Are They & How Are They Made?

Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers…

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Six Steps to Creating a Rich Snippet Blog Post 

Do you know how sometimes, when you perform a Google search, you’re greeted not by a simple page of links but instead see results that show images, ratings, and other types of elements that go beyond that basic text? These are called “rich snippets,” and they’re not only a great way to better engage with your target audience,…

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How to Build Customer Loyalty Through Reputation Management

In today’s world, a sizable portion of consumer interactions occur online – both on social media and on review websites like Yelp. As a result, it’s just as important to show excellent customer service in the digital space as it is in person. Online platforms provide valuable insight into the customer experience. Therefore, responding to…

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What’s the Difference Between Organic SEO and Local SEO? 

Search engine optimization (SEO) is a key element of digital marketing that helps to ensure your company’s website reaches your target audience. There are many different SEO strategies available to marketers and businesses, but two of the most common are organic SEO and local SEO.    Let’s take a closer look at the difference between organic and local SEO and…

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What is Organic SEO?

At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting your audience to drive traffic to your site. In the long run, this is…

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