True website design isn't an off-the-shelf situation. If you really want to talk to your audience in a manner that makes the most sense to them, you need to tailor your website (design, content, and navigation) to the people you're trying to attract. That means standard templates and DIY web design simply don't have the power of personalization a firm like Zero Gravity Marketing can offer.
Our team will not only curate a site that provides optimal usability while putting your company on a pedestal, we'll also help you:
- Curate appropriate content that speaks to your company's mission and values;
- Maintain your site long after you go live, ensuring everything from your Twitter feed to your email blasts are current, relevant, and valuable to your audience;
- Integrate real photographs that'll elevate your brand far above boring stock photos.
Logo Design & Branding
Only in rare circumstances will you come across a marketing company that's staffed by a powerhouse of creative pros that can take care of all aspects of your business, from branding to print collateral. Fortunately, you've found Zero Gravity Marketing.
Our design creatives are experts at capturing the personalities of our clients' businesses and integrating them into unique, memorable logos that people will immediately correlate with their companies when they see them. We understand the importance of the fine details, and we'll work with you to capture the right colors, typeface, and icons. Your logo tells a visual story of your brand, often making an impression on people long before they've actually found themselves down the sales funnel.
And, since your logo is everywhere, you want to make sure your vendor of choice nails the image you're going for. ZGM carefully crafts logos that, upon completion, are custom-built for presentation on your:
- eCommerce pages
- Social media channels
- Business cards
- Marketing collateral
- Business letterhead
- T-shirts and tradeshow swag
Today's consumers don't respond to stock images. They want to see real photography that tells the story of your company. We offer multiple photography solutions, including:
- Product photography
- Workspace and outdoor imaging
- A professional photographer can absolutely change the way your customers see your company.
Direct Mail Marketing & Print Services
Direct mail and print marketing—when used in conjunction with inbound marketing methodologies—enhances your outreach. Here's the trick: fewer companies today use direct mail, which means recipients are far more likely to pay attention to messages in mailers than they were ten years ago. To optimize your efforts, we'll:
- Help you target specific audiences based on demographics, geographic regions, personal interests, income, or any other factors that will help you hone in on your ideal audience;
- Create brochures, flyers, direct mail, and business cards;
- Modernize the way direct mail and print services are delivered
It's all about messaging. When you know how to convey your message correctly, the right people will knock at your door. When you don't know how to convey what you want to say, you need ZGM by your side.
When big and bold brand awareness isn't quite enough, you need something more dramatic than everyday materials. This is where large-scale graphics enter the picture. Our team is equipped to deliver exceptional products that exceed the boundaries of ordinary marketing. Thing big. Think:
- Car wraps
- Tradeshow booths
- Company signage
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…
When it comes to marketing, success often comes down to getting the right message in front of a specific audience. But to do that, you need to understand the context surrounding those audience members. Who are these people? What do they need, and why are they looking for it? These are all critical questions to answer. Luckily,…
September marks the end of summer and the start of the school year. However, it’s not simply about buying new school supplies and bringing your autumn clothing out of storage. It’s also Blood Cancer Awareness Month (BCAM), during which patients, survivors, their loved ones, and more work together to spread the word about blood cancers….
Voice search optimization is a relatively untapped field in the realm of digital marketing. One study found that the majority of the top-50 eCommerce brands have not yet optimized their platforms for voice search assistants like Alexa or Google Home. In fact, only 8% of these companies have leveraged an Alexa skill, and only 14% have developed Google…
One of the most important goals of branding is to effectively communicate messages to an audience. However, information about your brand’s identity can become lost when surrounded by overcomplicated, detail-heavy design. Therefore, it’s crucial to choose branding that highlights your key messages, rather than drowning them out. One of the most effective ways to do this is through minimalism – a sleek, simple design…
Following a headline-making announcement at this year’s F8 conference, Facebook is set to begin rolling out its brand-new desktop layout. And while the platform has seen many changes since its debut in 2004, this redesign is perhaps the most significant. With quite a few design changes coming in the near future, it’s important to know what…
Change is afoot for Google’s Customer Match, which recently became available on the Display Network. This is exciting news for businesses looking to expand their digital marketing footprint while customizing campaigns to achieve the best possible return on investment (ROI). Below, we explain why Customer Match is so valuable – and why it will be even better now…
Halloween is just around the corner, and needless to say, things are getting a bit spooky around here. So, in the spirit of the upcoming holiday, we’re busting a few of the scariest social media myths and discussing some important statistics you need to know. Let’s take a look! Common Social Media Myths Debunked When it comes to…
Marketing conferences are a great way to brush up on your skills, stay up to date with industry news, and network with other professionals in the field. However, with so many different events going on throughout the country, it can be difficult to choose which one to attend. That’s why we’re breaking down 10 of…