Each marketing plan we create includes specific tactics designed to achieve your inbound marketing goals. You can expect to see recommendations for online and off-line high-level marketing goals and digital strategies that target the customer audiences that we'll identify throughout your project.

Every marketing tactic we deploy will abide by three key factors over the duration of your campaign to help ensure your goals are met:

  • Measuring metrics. We set specific objectives, so we know exactly where opportunities and successes lie.
  • Evaluating strategies. We continually evaluate the process, maintaining flexibility when initial plans need to be reconsidered.
  • Making adjustments. No strategy is set in stone. Because we monitor your campaign and put a solid road in place from the very beginning, we can anticipate changes and adjust as needed.

The marketing plan we create for you will support your overall business goals; our initial planning and research will help drive revenue throughout the course of the campaign.

Although the process and scope will vary from project to project, we maintain a process template that enables us to accumulate the information necessary to facilitate a favorable outcome.

In the first phase of the process, we want to learn more about who you are and what you want from your campaign. Your sales, marketing, and executive leadership teams will play an essential role initially.

We'll work with your team to review your current marketing plan and strategy. From there, we'll validate and challenge your current plan, identifying key needs and building bridges where necessary.

With the groundwork in place, we'll set up meetings in which we'll discuss your company’s:

  • Brand persona
  • Value proposition and key differentiators
  • Key messages and tone
  • Customers' personas
  • Customers' journeys
  • Competitors
  • Existing content (strategy, materials, uses, strengths, and opportunities)

When this session is finished, you'll receive our report of recommendations where you'll provide feedback and approve the suggested builds.

We need to know your buyers' behaviors and trigger points. We'll talk to real people who will give us insights into what they want, why they want it, and how they think. The ZGM team will interview customers, gathering information that'll help us better understand who you're talking to, ultimately guiding our inbound strategies.

The landscape assessment and analysis allows us to review the big picture. During this phase, we'll investigate your organization’s:

  • Target audiences and overall industry (including news, events, key messages)
  • Competitors
  • Overall messaging, brand positioning, tone, strategies, and tactics
  • Existing Assets (such as websites, social media presence, marketing materials, and more)

Now it's time for us to review your existing content and identify scenarios in which your existing strategy may not align perfectly with our revised recommendations. We'll find opportunities and refine the details to ensure we're all on the same page. This is where we determine which content and strategies can be repurposed across platforms.

We'll be updating our strategy throughout these conversations.

Each conversation and data-dive enables us to formulate a crystal-clear image of your brand's true personality. We'll share our expert recommendations with you, accompanied by user-friendly presentations of our analytical findings. This information will help you understand why our team suggests certain changes and illuminates opportunities that can be fixed with specific tweaks.

Remember, your brand is everything when you're a business. Positioning yourself properly means presenting cohesive messaging anywhere your audience might find you, including your:

  • Website
  • Logo
  • Printed marketing collateral
  • Email blasts
  • Social media presence
  • Content marketing

The image you relay to your external customers starts from within. ZGM can help you hone in on your core values and create a mission statement that speaks to your organization's purpose and goals, providing a foundation upon which your corporate culture can build a successful future.

It may sound like all the hard work is done, but that was just the initial research phase. Once we've armed ourselves with all the research we need, we'll develop a plan that optimizes your pay-per-click, SEO, and social media strategies. Depending on the opportunities we identify during our research phase, we may suggest other changes, as well.

Using insight we've gained throughout the process, we'll deliver a content calendar that's aligned with your customers' journeys, including visual content such as infographics, video, and animations.

Zero Gravity Marketing isn't just another marketing firm. We're the marketing firm. Thanks to our diligent research and dedicated team, you can expect a campaign that's tailored to you.

01 09

The Blog

The Top 10 Digital Marketing Conferences to Check Out in 2020

A new year means new chances to learn, network, and excel in your field. The best way to do that? Attend conferences across the country that challenge your thinking and enhance your skillset. Take a look at 2020’s top conferences: Pubcon (Austin, TX – February 6th, 2020) With four educational tracks led by industry experts…

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How to Do Keyword Research for Voice Search 

It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month!   Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…

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Maddy Garber, Graphic Designer

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Best SEO Training Courses and Certifications to Improve Your Skills

Search engine optimization (SEO) is one of those special enigmas of digital marketing. Everyone wants to get their site ranked in a decent position, but not many people know the right moves to make to achieve certain organic SEO success. Fortunately, there is plenty of information out there to help you understand the process, including…

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Motion Graphics – What Are They & How Are They Made?

Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers…

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Six Steps to Creating a Rich Snippet Blog Post 

Do you know how sometimes, when you perform a Google search, you’re greeted not by a simple page of links but instead see results that show images, ratings, and other types of elements that go beyond that basic text? These are called “rich snippets,” and they’re not only a great way to better engage with your target audience,…

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How to Build Customer Loyalty Through Reputation Management

In today’s world, a sizable portion of consumer interactions occur online – both on social media and on review websites like Yelp. As a result, it’s just as important to show excellent customer service in the digital space as it is in person. Online platforms provide valuable insight into the customer experience. Therefore, responding to…

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What’s the Difference Between Organic SEO and Local SEO? 

Search engine optimization (SEO) is a key element of digital marketing that helps to ensure your company’s website reaches your target audience. There are many different SEO strategies available to marketers and businesses, but two of the most common are organic SEO and local SEO.    Let’s take a closer look at the difference between organic and local SEO and…

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What is Organic SEO?

At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting your audience to drive traffic to your site. In the long run, this is…

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