Each marketing plan we create includes specific tactics designed to achieve your inbound marketing goals. You can expect to see recommendations for online and off-line high-level marketing goals and digital strategies that target the customer audiences that we'll identify throughout your project.

Every marketing tactic we deploy will abide by three key factors over the duration of your campaign to help ensure your goals are met:

  • Measuring metrics. We set specific objectives, so we know exactly where opportunities and successes lie.
  • Evaluating strategies. We continually evaluate the process, maintaining flexibility when initial plans need to be reconsidered.
  • Making adjustments. No strategy is set in stone. Because we monitor your campaign and put a solid road in place from the very beginning, we can anticipate changes and adjust as needed.

The marketing plan we create for you will support your overall business goals; our initial planning and research will help drive revenue throughout the course of the campaign.

Although the process and scope will vary from project to project, we maintain a process template that enables us to accumulate the information necessary to facilitate a favorable outcome.

In the first phase of the process, we want to learn more about who you are and what you want from your campaign. Your sales, marketing, and executive leadership teams will play an essential role initially.

We'll work with your team to review your current marketing plan and strategy. From there, we'll validate and challenge your current plan, identifying key needs and building bridges where necessary.

With the groundwork in place, we'll set up meetings in which we'll discuss your company’s:

  • Brand persona
  • Value proposition and key differentiators
  • Key messages and tone
  • Customers' personas
  • Customers' journeys
  • Competitors
  • Existing content (strategy, materials, uses, strengths, and opportunities)

When this session is finished, you'll receive our report of recommendations where you'll provide feedback and approve the suggested builds.

We need to know your buyers' behaviors and trigger points. We'll talk to real people who will give us insights into what they want, why they want it, and how they think. The ZGM team will interview customers, gathering information that'll help us better understand who you're talking to, ultimately guiding our inbound strategies.

The landscape assessment and analysis allows us to review the big picture. During this phase, we'll investigate your organization’s:

  • Target audiences and overall industry (including news, events, key messages)
  • Competitors
  • Overall messaging, brand positioning, tone, strategies, and tactics
  • Existing Assets (such as websites, social media presence, marketing materials, and more)

Now it's time for us to review your existing content and identify scenarios in which your existing strategy may not align perfectly with our revised recommendations. We'll find opportunities and refine the details to ensure we're all on the same page. This is where we determine which content and strategies can be repurposed across platforms.

We'll be updating our strategy throughout these conversations.

Each conversation and data-dive enables us to formulate a crystal-clear image of your brand's true personality. We'll share our expert recommendations with you, accompanied by user-friendly presentations of our analytical findings. This information will help you understand why our team suggests certain changes and illuminates opportunities that can be fixed with specific tweaks.

Remember, your brand is everything when you're a business. Positioning yourself properly means presenting cohesive messaging anywhere your audience might find you, including your:

  • Website
  • Logo
  • Printed marketing collateral
  • Email blasts
  • Social media presence
  • Content marketing

The image you relay to your external customers starts from within. ZGM can help you hone in on your core values and create a mission statement that speaks to your organization's purpose and goals, providing a foundation upon which your corporate culture can build a successful future.

It may sound like all the hard work is done, but that was just the initial research phase. Once we've armed ourselves with all the research we need, we'll develop a plan that optimizes your pay-per-click, SEO, and social media strategies. Depending on the opportunities we identify during our research phase, we may suggest other changes, as well.

Using insight we've gained throughout the process, we'll deliver a content calendar that's aligned with your customers' journeys, including visual content such as infographics, video, and animations.

Zero Gravity Marketing isn't just another marketing firm. We're the marketing firm. Thanks to our diligent research and dedicated team, you can expect a campaign that's tailored to you.

01 09

The Blog

View All
Expert Strategies to Improve Click-Through Rate

Expert Strategies to Improve Click-Through Rate

If you spent hours creating strong content and a search engine optimization (SEO) strategy to match, you want people to click on it. Click-through rate (CTR) has a large impact on SEO, so even if you’re the first search engine result page (SERP) result and few people click through, you may not be as optimized…

Read More
When to Invest in Voice Search SEO

When to Invest in Voice Search SEO

With voice search technology making its way into homes through Alexa and Siri, you may be questioning whether or not your business strategy should be implementing voice search engine optimization (SEO) services. Incorporating voice search optimization (VSO) into your operations ultimately depends on your line of business and your clientele, so it’s essential to know…

Read More
Everything You Need to Know About Social Media Calendars

Everything You Need to Know About Social Media Calendars

The new year is in full swing, and it’s only natural to start making plans for what’s to come. In your personal life, you might be thinking about resolutions or looking for ways to knock out bad habits with more positive ones. In the business world, you should be focusing on your future marketing efforts. …

Read More
10 Stats That Prove Why You Need Link Building in Your SEO Strategy

10 Stats That Prove Why You Need Link Building in Your SEO Strategy

Whether you’re new to link building or this process is familiar, you will be sure to find useful statistics in this guide. Why? Search engine optimization (SEO) is always changing, so the importance of building quality links has never been higher. To compete against similar brands and thrive online, you need to be flexible with…

Read More
Marketing Automation 101

Marketing Automation 101

Every business is on a journey to grow, increase revenue, and become successful. However, to achieve these goals, your company’s departments, strategies, and technology must be aligned. To do so, you need to utilize marketing automation.  Technology like this enables strong, modern business processes, helps nurture customer relationships, and much more. Marketing automation uses software…

Read More
Paid Social Trends to Pay Attention to in 2021

Paid Social Trends to Pay Attention to in 2021

A new year brings new opportunities to promote and grow your business on social media. But how do you reach success with paid advertising? It starts with understanding and leveraging the latest trends. Are you ready to step up your social media advertising game in 2021? Keep the following trends in mind to make the…

Read More
Staying Social in the New Year: Top Social Media Trends and Predictions for 2021

Staying Social in the New Year: Top Social Media Trends and Predictions for 2021

In the digital world, things change quickly. This is especially true on social media platforms – you might think you’re up to date on everything that’s going on, only to find that you’ve been missing out on key features and current trends. While no one has a crystal ball, there are some things you should…

Read More
ZGM Digital Marketing Experts Discuss What Matters Most in 2021

ZGM Digital Marketing Experts Discuss What Matters Most in 2021

Planning for the new year can feel like a bit of a challenge. To make it a little bit easier, especially in a world that’s changing every day, we’ve gathered quotes from each of our Zero Gravity Marketing department heads. Hear them weigh in on what matters most and what to consider in your digital…

Read More
15 Paid Search Best Practices for 2021

15 Paid Search Best Practices for 2021

The past year was very different for most of us, and many people are looking forward to starting over in 2021. As the new year kicks off, digital marketers everywhere are getting their calendars lined up and embarking on new budget talks. Often, this involves optimizing and streamlining paid advertising strategies to yield even better…

Read More
Google Premier Partner
Inc5000 2020
Inc5000 2019
250x250 C 3x