If you think about iconic companies, like Nike, Apple, Target, and Starbucks, certain images probably come to mind, along with a general feeling about what the company means to you. A specific brand might make you...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Although digital marketing is on the rise, traditional, offline marketing is still very much alive and well. Magazine advertisements, newspapers, billboards, and even bus-wraps and subway ads can all be...
We've officially waved goodbye to winter and settled into a thorough round of spring cleaning. With some fresh content and a spotless website under your belt, you may be wondering, "What's next?"...
ASMR has started to make a big name for itself in the social media sphere. But what does ASMR mean exactly? Autonomous Sensory Meridian Response or ASMR describes the feeling of relaxation that is felt...
Search Engine Optimization (SEO) is one of the most important factors in getting information into the right hands (or the right eyes and ears) on the Internet. As with any aspect of the...
It's been a cold, cold winter, and we know you can't wait for temperatures to start rising. Warmer weather means longer days and sunnier afternoons, but before you can get...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Employee Appreciation & Mindfulness Grav Talk Recap Zero Gravity Marketing understands that our people are more than just employees; they're the reason we stay successful in this highly competitive industry. That’s why we...
Does your content contain unwanted elements that are steering people away from your brand's true identity? As we continue our series on spring cleaning your marketing strategy, we've reached the summit...
Artificial intelligence (AI) is on the rise, and companies are harnessing this technology to improve customer service, reduce employee expenses, and more. AI is commonly executed in the form of...
Paul Rand, an iconic graphic designer, once explained, “Design is the silent ambassador of your brand.” When people experience your brand for the very first time, they are going to be...
Has the cold weather got you down? Don't worry! Spring has sprung, which means warmer weather is just around the bend. To celebrate the season, we're carrying on with our spring-cleaning series. Have...
Many Pay-Per-Click novices might ask the question: does Google Ads work – or perhaps, more importantly, is Google Ads worth it? The simple answer, when considering a marketing strategy, is...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Ahhh, yes. Spring is almost here. After a long, cold winter, spring is the perfect time to open up the windows, let the fresh air in, and prepare for the...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
With close to 600 million users worldwide, LinkedIn is a giant in the social media sphere. Its interactive platform targets professionals who wish to share industry insights and tout their...
How important is a URL? By now, you probably already know great URLs can boost your credibility with search engines, optimize users' experiences, and contribute to your site's integrity because...
Knowing you need to embrace social media is one thing; however, knowing how to embrace social media is a completely different animal. These days, it seems like there are a million different...
Social media marketing is an essential tool in the advertising tool kit. It offers businesses an excellent way to connect directly with their target audience through platforms like Instagram, Facebook, Pinterest,...
The new year brought a new look to one of the most widely used collaborative work apps in the world. In business, change is often necessary due to a number of reasons. As...
Find the Best Holidays to Boost Your Ecommerce Sales Is your business looking for some holiday marketing ideas to optimize your ecommerce strategy? Knowing how to increase ecommerce sales by...
Digital assistants and software have been taking the world by storm, and Google Home Hub is no exception. There are many choices for home assistant devices, such as Amazon’s Alexa, but Google Home Hub has several advantages over its...
Every year, one special shade is named the Color of the Year by the Pantone Color Institute—the division of Pantone that’s responsible for having its finger on the pulse of all things...
In the design world, inspiration is everything. While we’re proponents of individuality, we can admit that sometimes inspiration comes directly from our peers. When we’re in need of a little...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Even if you know nothing about web design or creating websites, you've likely heard of WordPress. WordPress is a giant in the world of website builders. It's been around since...
Almost every business relies on one key thing as the centerpiece of their marketing strategy: their company website. Maintaining an online presence allows businesses to effectively interact with their clients and customers while helping...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
PHP is an open-source programming language that's used by several content management systems (CMSs)—WordPress being the most noteworthy. Like anything else tech-related, PHP goes through upgrades and enhancements every so...
With the new year comes the opportunity to make a resolution to increase your business' exposure and customer conversion rate--and in 2019, the best way to fulfill this resolution may...
As we bid a fond farewell to yet another calendar year, there are a lot of things for us to be thankful for. Technology, for one, has enabled brands of...
As we look forward to what the coming year will bring us, we also need to look back at the great things that came out of 2018. After all, you...
If you’re stumped about what to write about this holiday season, you’re not the only one! Oftentimes, the holidays are private for people. But on the other hand, it’s also...
It can start with a single bad Yelp review or one negative Facebook post. After all, every business--no matter how much they prioritize customer service--will have a dissatisfied customer from...
The holidays are a great time to have some fun on social media. People are sharing pictures, prowling the internet for great deals, and getting really excited about the upcoming...
How much time did you spend staring out the window today when you were supposed to be doing...well...anything else? Did you have prolific thoughts while your brain was parked on...
It's been a hotly contested debate among SEO experts for some time - tabbed and accordion content and SEO. Does accordion content get indexed? How about tabbed content? Google has always ranked sites based on...
If you own a business, you certainly are aware that your logo is the most important branded element when it comes to your visual representation. This is the symbol or graphic mark that your customer sees...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
The marketing field has gotten increasingly more complicated as technology has taken over our lives. Once upon a time, "marketing" was synonymous with advertising, creative thinking, idea generation, and the...
Facebook can prove to be an extremely effective marketing tool--if your business is able to reach the right audience. More than a billion people actively use Facebook, meaning that many...
Continually increasing revenue as an organization, whether you’re a large Fortune 1000 company or a small business, will always be one of the main goals. It is easier said than...
Utilizing a customer relationship management (CRM) system to track and organize business contacts is key for organizations across industries, but figuring out how best to implement and organize your CRM system can...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Ghosts and goblins have begun to creep from their hiding spots, lurking in the shadows as they get ready to embark upon their annual adventures. Think you're safe from this...
Websites have certainly come a long way in the past few years. With today's technology, you can easily design a site that fits your personal aesthetic while incorporating navigational features...
Have you heard of RankBrain? If you’re one of the marketing minds in your company, you should probably settle in and get comfortable because we’re about to tell you about one...
Optimize, optimize, optimize! It's a word that you probably feel like you get more than your fill of if you work in any sort of marketing capacity. The fact of the...
There is a lot that goes into getting your YouTube videos found, but one of the most underutilized ways to boost your YouTube SEO is with video transcription optimization. Search engines can’t crawl...
Oftentimes content serves a specific purpose. Whether the content in question is an email campaign or a billboard, to increase engagement in the current customer base, find leads, or raise your brand's...
In the world of social media, trends are ever changing! Just when you learn a new feature, another one pops up. Sometimes it’s hard to stay on top of it...
Facebook CEO Mark Zuckerberg has consistently pushed for the social media platform to deliver community-driven experiences that help brands connect with their target audiences. As part of this initiative, Facebook...
Google AdWords saw its original launch back in 2000, but it wasn’t until two years later that they first introduced the Cost-per-Click bidding capability. Prior to that, early adopters would be charged every time their...
Many ecommerce businesses know that social media platforms, especially Facebook and Instagram, are great for promoting products. However, the challenge that many ecommerce businesses face is knowing how to use...
The Americans with Disabilities Act (ADA) passed in 1990 came about through efforts by the U.S. Government to protect disabled individuals from discrimination due to their physical ailments. It defines what businesses...
Every month, over 90 million Instagram users utilize the product tags on Instagram posts. As they are scrolling through their feed, they see something they like and click to learn more. However,...
When Google makes changes, everybody listens. After all, the six-letter search giant rules the world in terms of bringing businesses in front of curious searchers who are primed to become...
The only thing consistent about Search Engine Optimization, or SEO, is that the parameters are always changing. When you want a dynamic, interesting website that Google continues to favor in...
Social media has provided businesses of all kinds with a platform to promote their products and services and create loyalty in customers. The attraction to social networks for both parties is...
Social media has become an important factor in any businesses marketing arsenal. You simply cannot get the kind of exposure and reach that’s needed today to grow the bottom line without a...
Paid advertising still offers a great deal of ROI when approached in a strategic way. Your marketing department likely has a few eggs in its basket when it comes to...
It's a given that a mobile-friendly website and online presence are essential for business survival today. However, mobile-friendly is no longer enough. Truly successful brands must go further than friendly--by adopting...
We’ve come a long way from the days of Geocities when it comes to generating static websites. Today’s web designers and designers now have access to a ton of different tools...
The world of project management can become a perilous journey. How you balance your resources, task assignments, assessments and milestones can lead you to green pastures or that corner of...
Social media strategies are an important pillar to marketing success. It’s 2018 though and we’re past setting up accounts across multiple channels and we’ve become pretty well versed in creating original...
To market products or services, a marketing team must understand what makes customers tick. Google Analytics Site Search can help teams better understand users, user behavior, seasonality, and traffic, and...
First impressions have the greatest impact, and nowadays, those impressions come overwhelmingly from search engines. The first thing most customers see about your company is not your web page, your...
Google My Business is rapidly increasing in popularity as people all over the world share their latest business offerings, discounts, service changes, promotions, and news with their clients and customers....
WordPress’s announcement of its new Gutenberg editor replacement for TinyMCE set off a ton of debates still raging to this day. A lot of articles center on whether Gutenberg will end up destroying...
Anyone who works in design is familiar with User Experience, or UX. While the concept has gained more prominent attention in the past few years, it's really not a new...
Back in April, the Facebook privacy scandal made headlines, and Facebook vowed to make big changes in an effort to increase user privacy and restore people’s faith in the social media...
Google recently launched some major updates to its Google Maps API platform that should make it easier for developers to adopt different features into their own applications. The most visible...
Social media has taken the world by storm. Everywhere we go today, there is social media involved in some way. Whether through a tech savvy teen tweeting a live video...
Modern technology is constantly being reinvented, and no industry is affected by this continuous revolution more than digital marketing. Digital marketing is all about attracting customers with modern communication methods,...
Starting in 2018, certain web browsers such as Google Chrome and Firefox began marking “HTTP” websites as “not secure,” resulting in lower visitor rates and rankings. As a result, making...
Traditional album and track sales have seen a major decline in the music industry, but on-demand streaming activity is continuing to reach new all-time highs. Highlighted in Nielsen’s 2018 Mid-Year...
Depending how old you are and how long you’ve been on the social scene, you may remember a time when Instagram was just a place to share pictures. Small snippets and...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
If Frank Sinatra, Old Blue Eyes himself, had been an ecommerce marketer, he might have a sung a song that went like this: Strangers on the site, exchanging glances, wondering...
What is a university without its students? From the quality of your research and the grade point averages you publish, to the donations you receive from alumni, your success as...
Marketing teams live in a world of data, reporting, user intent, and audience personas. They have to balance how they spend their time and where to focus their efforts. So...
Click funnels and landing pages seem very similar at first glance and people often confuse the two. However, when you dig deeper into the details the opposite is true. Click funnels and landing pages are both important...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Whether you’re new to marketing or have been in the business for years and want to increase your franchise’s Internet-based success and recognition, social media for franchises and digital marketing may be...
Ecommerce looks easy, but it can be challenging to achieve the kind of success you envision for your business. Based on our experience helping clients deal with ecommerce issues over the years,...
The phrase “social media” today is pretty commonplace. Ask just about anyone and they can likely name at least a few of the popular networking sites. From Facebook to Instagram...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
The European Union is making big changes for consumer data protection, and if your company holds any data from anyone in the EU, you need to take notice. The new...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
WordPress is the most popular website builder out there. We use it for our website design services, and we love every aspect about it. One of our favorite features is...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Google’s algorithm is constantly updating, which means the organic SEO (also known as natural SEO) tips you learned five years ago are no longer relevant. It is important to stay...
For as long as Google has been a search engine, companies have strived to be the coveted number one ranking. But what if there was something even more powerful that...
What You Need to Know About Google's Latest Announcement If you haven't heard Google's latest announcement, here's the crux of what you need to know. Google has finally started rolling...
In early 2014, a seemingly innocent quiz app on Facebook collected information on nearly a billion Facebook users. The information gathered was used to target users with personalized political advertisements....
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Many agencies today understand the importance of SEO for business but what is often overlooked is Amazon SEO. Does your company sell a product? If so, here’s a fun fact...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
“Often times franchise businesses are provided with a cookie-cutter website from corporate, with content/information that is identical to the many other franchises out there. This is a major issue when...
It might seem like a good idea. After all, your competitors appear to be having success with their digital marketing approach, so you may as well try it, too. But...
Do you want a way to stand out on the mobile search engine results? Are you looking for a form of digital marketing that is more engaging than text or...
To target a very specific audience and garner immediate website traffic, PPC ads are your golden ticket. But before you go spending your PPC budget haphazardly, it is important to...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Some of the advice you read online about digital marketing is sound and should be put into practice, while other advice is a straight-up fallacy. As digital marketing experts, we...
You’ve heard the rumors: Artificial intelligence is out to take all of our jobs and before long, with Google’s RankBrain getting smarter, we won’t need SEO at all. But that...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
If you have ever used a Snapchat filter or captured a Pokémon, then you have experienced augmented reality. While the phrase itself still sounds like a science fiction movie, the...
Google Home is Google’s voice assistant that is becoming more commonplace as we speak. In fact, according to ComScore, voice searches will make up half of all searches in a...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
At Zero Gravity Marketing (ZGM), we understand that getting a sense of precisely who your customers are, where to find them, and determining the most effective methods to communicate with...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
With a new year comes new SEO predictions, and our team has put together some of their best. From capitalizing on the influx of digital assistants to ensuring your website...
Today, we are thrilled to introduce Liza Adelberg, Manager of Social Media. We have asked her a few questions to provide an insider’s look as to what makes Liza tick....
In December 2017, Google extended the length of meta descriptions on the search engine results page. The meta description is the text under the title, describing what users can expect when they...
It seems like video content is everywhere, and it’s for good reason: it works! Users are soaking up compelling video content on social media and landing pages, and if you...
Take advantage of Facebook video ads! Facebook offers some of the most intensive targeting options available in the digital marketing landscape, and users are taking in video at a rapid...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
If you have ever use a free app on your phone, chances are you have voluntarily watched a video in exchange for something in the app, whether it be more...
Many brands opt for stock photos because they don’t want to the cost of hiring a professional photographer or paying for the rights. However, if you use generic photos, you...
Twitter has the retweet button and Facebook has the share button, but unless you are one of the lucky testers, there is no simple way to share content on Instagram....
AdWords is one of the best ways to quickly increase your traffic and garner the attention of a qualified audience. Recently, they added even more features to help with your...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Display Select Keywords: The PPC Tool You Need to Be Using Back in 2014, Google AdWords released the Display Select Keywords option, and it has taken a few years to...
It is estimated that by next year, more than two billion people will be using mobile messaging apps. And within those apps, about six billion stickers will be sent every...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
To subdomain or not to subdomain? When it comes to blogs, that is the question. There are very few cases in which hosting a blog on a subdomain is good...
Let’s talk about a real David and Goliath story: you versus Amazon (if you’re in the e-commerce biz) or you versus Wikipedia (if you’re in the knowledge biz). It’s not...
This officially marks our 400th blog. As a digital marketing company, we know how powerful regular, high-quality content can be for your company. Blogs, or articles, are a way to...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Trim Content Without Falling In the Rankings Have you ever stumbled across a blog post on your own site and thought, “This isn’t relevant anymore—maybe I should delete it”? Not...
It isn’t easy finding or selecting a new digital marketing agency to hire. If you don’t choose wisely, you could wind up wasting marketing dollars; marketing dollars that could have...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Using the right words in your content marketing is everything. In Part One of this series, we talked about several ways to use persuasive copy in your content marketing strategy,...
While attending HubSpot’s INBOUND 17 last month, we were lucky enough to attend a presentation on persuasive content by Nancy Harhut, the Chief Creative Officer at HBT Marketing. The information...
Standing out in a sea of competitors within the city limits sounds a little less intimidating than standing out from all other brands around the world, but it’s got its...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
5 Ways to Make Your Website Work for You Not all SEO is created equal, and not all SEO is the same. For one example: SEO for small boutique-type business...
5 Ways to Stand Out Without Content Marketing Whatever your reason for not getting into the blogging game, don’t fret—there are still a few things you can do improve your...
The website may look incredible. It might be the Ferrari of websites. But, just like with a Ferrari, if you don’t put any gas into it, it’s not going to go...
It takes money to make money. You’ve heard the adage your whole life, and while you know you are going to have to spend money to grow your business, you...
As an insurance broker, you are dedicated to helping your clients protect their future. But first, you have to find these clients. SEO for insurance brokers is paramount to building...
It is undeniable how competitive search is. That’s why there is an abundance of digital marketing tactics and strategies that must be employed in order to rank highly. And while...
4 SEO Tips to Rock Your Recruiting Strategy Search engine optimization, or SEO, isn’t only about getting a website to garner clicks and earn customers: It’s also a great way...
It's no secret that running into a slow-loading website can be frustrating—even infuriating. Think about the last time you experienced a slow website; more than likely, you didn't stick around...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
There is no shortage of banking options for your clients and potential clients, which is why having a strong SEO strategy is more important than ever. Even though banking is...
Most leads are not instant customers: They go through a process of researching, comparing and evaluating before agreeing to spend their money. This process is commonly called the purchase funnel...
Digital marketing for large companies is a different ballgame than it is for small, local businesses. With a wide audience and a vast offering, well-known, nationwide brands usually have over...
You may be an avid YouTube watcher—many people are—which is why your brand should have a strong presence on the social media platform. Every day, videos on YouTube garner billions...
If you run a Page for your business on Facebook, you've probably used the platform to share links with your followers. If so, you've likely noticed that Facebook creates a...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
Earlier this year, Chrome (version 56) began notifying users if your site did not have an SSL certificate any time you asked for a password or payment information. This would...
We’ve said it before, and we will say it again: the world of digital marketing is ever changing, and if you aren’t staying ahead of the curve then you are...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
The steady stream of algorithm updates, new features and rival social networks can sometimes be exhausting to keep up with, so for those of you wondering about Facebook Watch, we’ve...
Earlier this month, Loreal UK announced it was moving more of its advertising spend to Amazon PPC. Interestingly, Loreal UK isn’t necessarily expecting this to lead to an increase in...
In July, Google launched a personalized news feed on its app. Instead of sticking to its trademark lone search bar, the app now gathers information about you throughout all of...
By this point, you know that social media is an integral part of your digital marketing efforts. You probably have profiles on several sites, and you might even post pretty...
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are both great for different reasons: SEO earns you long-term, dependable results with a high ROI, and PPC allows for sophisticated targeting...
While SEO (search engine optimization) and PPC (pay-per-click advertising) are both excellent assets to your digital marketing campaign, they each serve a distinct purpose. Below we will explore when SEO...
Just over the past few years, automation in SEO has become extremely popular. It allows you to track data, gain insight on conversions, manage your business listings, and post on...
If you are like most companies, your PPC ad clicks through to your homepage. While this is great if you just want to get traffic, there is a better way...
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player,...
If you have recently started or inherited a brewery, congratulations on being in the most awesome business ever. Seriously. But on top of producing beer and keeping happy customers coming...
It’s impossible to talk about social media without also discussing the important role it plays in marketing efforts for brands both big and small. What started out as just online...
Most businesses understand that being honest and upfront about their marketing efforts is the best way to win customers. Businesses that practice deceptive advertising or shady tactics don’t make it...
Instagram joined the live video game back in November, and they copied Snapchat’s see-it-live-or-miss-it approach. But with the Stories daily audience now reaching over 250 million people, Instagram has decided...
For a few years now, the world has been enamored by live streaming—and this obsession only continues to grow. Due to its insane amount of engagement, the long viewing times,...
Achieving the best search engine optimization (SEO) results is a complex and difficult to accomplish process, and many business owners aren't certain what the best strategies are to help their company reach...
With over 300 million active users every month, 71% of which are under the age of 34, Snapchat is an ideal platform for brands targeting Millennials. But unless you had...
Your digital marketing plan is hugely impacted by your SEO strategy. But having an expert on staff can get costly. Using reseller SEO services offers your company a boost in...
For better or for worse, an SEO campaign is easy to implement but difficult to get right. If your company's website is stuck buried in the search results despite your...
Going Organic: Not Just for Produce No doubt you’ve heard the term organic SEO. And without a doubt it is one of the most important parts of online marketing for...
Your SEO strategy isn't just about picking the right keywords and optimizing your website for search results. A good digital marketing plan will include all aspects of your search engine...
Great SEO Agencies will tell you that successful digital marketing strategies need a long term commitment. You can't just hire someone to slap together the right key phrases and increase your...
You’ve heard the term digital marketing strategy, defined as the plan of action to reach predetermined marketing goals. Common goals for a digital marketing strategy include generating more leads, earning...
The nearly 500 million people on LinkedIn come to the site to network, create a personal brand, and look for jobs, so their profiles are almost always current and accurate....
We may only have just gotten through the first quarter of 2017, but those of us in digital marketing know that to be effective as an SEO company, it’s vital...
Drawing new visitors to your website is a goal for most online businesses, but figuring out the most effective method for doing so can be challenging. You may have heard...
Your Facebook marketing efforts might be getting a little more pop soon. Recently, users began taking note of a new feature being tested on Netflix's Facebook page for their series,...
As an SEO company, it is our job to know everything there is to possibly know about search engine optimization—the only caveat is that the world of SEO is never...
In an attempt to address concerns about offensive content, questionable answers and fake news appearing near the top of its search results, the new Google Owl update has been released...
SEO is an integral part of effective digital marketing. However, many still carry a misconception that SEO is all about tricks and arcane practices and that there's some magic secret...
When you're looking over your digital marketing plan or discussing upcoming needs for content marketing services, blogging should be a consideration for your business. An active, successful blog is still...
There is one thing that can make all the difference in your digital marketing success: quality content. Content that includes blog posts, infographics, articles and videos starts helping you convert...
When considering your digital marketing plans, your SEO strategy will rank pretty high in the equation. With digital marketing, things change at a rapid pace but one thing remains the...
Your digital marketing strategy should include some PPC advertising. If you've hired an SEO company to handle your Google AdWords campaigns, it's important that they offer the ability to monitor...
Whenever you start to discuss new trends for a year, there's always a bit of guesswork involved. This is especially true of digital marketing where things tend to change continually....
Within the overall umbrella of an effective digital marketing strategy, social media campaigns can bolster traffic and net an impressive ROI. Your SEO agency can do more than just improve search...
When you're considering the best SEO agency to help drive your digital marketing campaigns, you'll want the SEO company that understands the importance of strategy. They need to understand your...
“What is digital marketing?” is a paradoxical question. Like a university, a country, or a culture, digital marketing is not a single thing, but a variety of tools and strategies...
Although changes in search ranking may seem arbitrary, there is always a method to the madness. Search engines rely on rational algorithms with understandable updates, making it possible to ascertain...
The way Americans use social media and how they search for information is continually changing and evolving. Which, in turn, leads to a difference in how they interact with each...
Considering reseller SEO for your clients' marketing needs? Finding the right SEO agency can be difficult. Digital marketing is constantly changing and there are a lot of variables to keep...
Done correctly, Pay Per Click, or PPC, marketing can drive targeted buyers to your site and ensure that you are treated to a steady flow of visitors. Since you pay...
FOR IMMEDIATE RELEASE Top SEO Agency Establishes Launch Pad in Madison, Connecticut Zero Gravity Marketing upgrades their office space with a move from Branford to Madison, Connecticut. Madison, Connecticut (March...
Search engine optimization pros saw a big disturbance recently. All of the algorithm tracking tools, including MozCast, were off the charts. Had Google made a major change that penalized sites...
Earlier this month Zero Gravity Marketing relocated to a swank new office in Madison, Connecticut. We are thrilled to become residents of this picturesque town center and we can’t wait...
The world of digital marketing is multi-faceted and there are literally hundreds of different tactics to try; however, no matter how many SEO initiatives you adopt, you want to make...
Google recently produced an informational video officially advocating that businesses hire an SEO or digital marketing agency to manage their online presence. Here are some factors that contribute to their...
As a digital marketing agency, one of our top goals is to improve your conversion rates and make you more money. While attractive, easy-to-use websites and compelling copy are essential...
Google released new mobile stats that show as time goes on, mobile marketing expectations go up. In evaluating these mobile stats you can learn a lot about how to improve...
Google Recommends an SEO Agency to Help Your Business Flourish: Learn Their Best Practices on How to Choose One Of course we think that all companies should seek out the...
The Internet has changed the way the world works, and hotels are no exception. With a strong digital marketing campaign that capitalizes on SEO for hotels, you can put your...
Page Authority Explained In short, page authority is an SEO term that tells you how likely a webpage is to rank on the SERPs. An algorithm is used to assign...
Until now, if you wanted to perform A/B testing within your Facebook advertising, you would have to manually set up two separate ads and compare the data yourself. Not only...
Google Chrome Steps Up Security If you have never worried about making sure your site is secure, you might want to rethink your strategy. With Chrome’s latest update—Chrome 56—if you...
Have you ever clicked on a link in the SERPs, only to be bombarded with a pop-up ad, a newsletter signup form, or some other large block of text you...
Using the Google Display Network in AdWords is usually an advantageous endeavor, but when it comes to mobile apps, that is not always the case. Think about it: When is...
You know your site needs to be secure, which requires an SSL certificate, but beyond that, you aren’t sure where to begin. Here is what you need to know about...
If you have ever performed a Google search for a quick snippet of information, like how old a celebrity is or how to make a certain recipe, then you have...
There is no shortage of options when it comes to booking a flight; travel agents, airlines and metasearch engines (like Google Flights, Skyscanner, and Kayak) are eager to help. Metasearch...
Mobile Paid Search: Up 134% from Last Year While Google Search’s ad spending 20% increase of year over year growth is admirable, paid mobile search leads the pack. Paid mobile...
Why More Content Leads to Increased Conversions and Rankings The quote “content is king” is an overused cliché, but it’s a cliché because it’s true. Good content brings in customers,...
If you are an ecommerce business who is active on Facebook, there is some good news headed your way (if you don’t have access to it already). For the past...
Going live may feel intimidating, but live video can help boost brand awareness, allows you to immediately interact with your audience and helps you showcase your latest products or offerings....
4 Ways to Build Loyal Ecommerce Building customer loyalty requires balance. Business leaders get it wrong by making one of two mistakes: they either inundate potential clients with emails, ads,...
Together All the Way: Email and PPC When businesses build marketing campaigns, they sometimes erroneously believe that they have to choose between Pay Per Click and email, but that’s a mistake....
Many of the SEO innovations that happened in 2016 are expected to grow and develop in the future. Along with these innovations, the SEO landscape will experience more changes in...
The average American owns four digital devices – that’s four different ways to reach the same customer. Whether it’s wearable gear or a smartphone, expect people to use more devices...
Buyer personas are typically an exercise in understanding your business’ ideal customers, but with careful marketing, they can improve your results. Buyer personas include customers’ likes, dislikes, and personalities and...
Google peered into the future several years ago and predicted what is now a reality: we are living in a world that is more optimized for mobile than it is...
Digital Marketing in Sports Athletics are an integral piece of American culture and throughout the world. We live and die with our favorite teams; we dedicate hours to driving our...
It is official: Google has bid farewell to the content keywords feature in the Search Console. Let us explain. Content Keywords Used to Matter Back in the day, when the...
A headline could be the difference between a mere impression and a valuable click. Here are our top 10 headline tips you should keep in mind with every post: 1....
Maybe your current site doesn’t look trustworthy, maybe the language is off-brand, or maybe you are missing strong calls to action. A new responsive website build by ZGM can tackle...
When AdWords is evaluating ads to determine which ones to show with each query, they turn to the quality score. Your quality score is determined by Google’s formula of: Click-through...
Some SEO practitioners try to cheat the system with black hat SEO tactics. Google knows all about them and how to spot them, and if you attempt these you will face...
Comparing Social Media Advertising With Traditional AdWords Advertising Determining the best advertising platform for your business is challenging, but there are ways to simplify the process. Two common advertising methods...
Improve Conversions With Better PPC Advertising Based on Google’s Ad Rank AdWords’ ad rank is all about quality and relevance. Businesses that take time to decipher the various ad rank...
There are many ecommerce SEO tips to help products show up in the SERPs; however, Google is no longer the King of the Internet when it comes to online shopping....
Google recently announced an increased emphasis on mobile-first with a goal of improving the user experience. While this change will enhance user experience, it also changes the way content hidden...
The Technical Side of SEO: Website Hosting and Search Engine Rankings Modern cloud solutions often offer economically effective, secure, and performance-driven solutions. While many businesses trust cloud setups for file...
Click-to-call is a very popular extension on AdWords because it makes the transition from searching to speaking with someone seamless. But phone calls are not the only way people communicate...
Facebook is all about interacting. From garnering Likes to chasing Shares, your entire goal is interaction. Now, Facebook wants to take it a step further. Instead of just commenting on...
For four years now, Display Select Keywords—a feature in AdWords that puts your PPC ad on hundreds of sites throughout the Google Display Network—has been in beta testing. Now, it...
New Mobile Index Coming Soon to Google Search Smartphones and tablets have taken the world by storm, and as a result, almost 60% of all searches now begin on mobile...
Behind the scenes of the glitz and glamour of your website you will find a sitemap. Back in the day, HTML sitemaps were commonly used to help your visitors navigate...
Is social media marketing good for SEO? Yes it is. While Google may not directly take signals from your social media accounts, your social activity has many indirect effects on...
With massive inventories and web pages, SEO for packaged goods or consumer brands is time consuming; however, it is necessary. Competition is fierce, and you need SEO to get visibility...
The local search algorithm has always existed, but until September 1, 2016, it didn’t really have a name. Introducing Google Possum: the unofficial name of the local search algorithm that...
When setting up a PPC campaign, the type of keyword you choose is dependent on your goal. If you are looking to create brand awareness and develop a strong remarketing...
Effective SEO campaigns drive traffic to your website. Once this goal is achieved, it is the job of the website design and readability to convert these visitors into paying customers....
You know you need to incorporate keywords into your content if you want to rank high on the SERPs, but not all keywords are created equal. In fact, the words searched...
7 Crucial SEO Tips for Breweries You have put your heart and soul into crafting the perfect beer, and now it’s time to spread the word. In today’s world of...
You know that weird phenomenon where you visited a website one day, and then suddenly their products are showing up on every other website you visit? This is no coincidence....
When someone is in need of an accountant, whether it’s just for taxes or for a full-time job, they will usually turn to Google and search for accountants in their...
We will just start out by saying yes, SEO is crucial for any business. Whether you are an e-commerce-only brand, you have a brick-and-mortar store, or you do both, without...
Google is launching a new feature called Shop the Look, which allows users to shop products shown in fashion and home decor-related images on Google. Images indexed on Google from popular...
Competing with another SAAS provider? Our SEO for SAAS tips can help your software as a service company maximize online exposure and attract more customers. Edge out the competition and...
We have been anxious about the release of the Penguin real-time algorithm for what seems like forever (it’s been in the rumor mill for almost two years now), and it...
You have surely heard about Google’s RankBrain algorithm by now. It is the first look at artificial intelligence in SEO and it is changing the way the World Wide Web...
When someone is in need of a doctor, they turn to the World Wide Web. Sure, they might get a referral or hear about you from a friend, but usually,...
While the AdWords Keyword Planner has always been a helpful tool, there have been a few changes recently that could have a big impact on your ability to get keyword...
The internet has completely changed the way homeowners find a landscaper. While word of mouth will certainly get you new business, SEO for landscapers has become paramount to business growth....
Gauging return on investment when diving into social media campaigns is still a major question in today’s ever changing marketing sphere. Defining success in many business ventures is usually centered...
If you've been using schema markup reviews, you might be aware of the changes Google made to the rules for using review rich snippets for local businesses. While you can...
You check your Google rankings and you are ecstatic to be shown as the #4 listing! Yay! All your hard work is paying off! But wait, a few days later...
The Basics of A/B Testing within an Email Marketing Campaign You've probably heard of A/B testing for landing pages, but did you know you can apply this same effective testing...
The web has completely changed the way that people buy and sell homes. Instead of contacting a real estate agent first in order to find out what homes are available,...
The whole point of any pay-per-click, or PPC, campaign is to target your advertisements to the users who are most likely to be interested in your products or services. Targeting...
Whether you're in a new city or you just want to find someplace to eat in your own town, there's a good chance you turned to the Google search app...
All it takes is one wrong move, and your potential clients find themselves in need of a chiropractor— and many of them are turning straight to Google for a reliable...
Google has indexed millions upon millions of Accelerated Mobile Pages, or AMPs, but until now, it hasn't exactly been easy for the average searcher to uncover these quick, powerful and...
What is an SEO Ranking Report? When you want to improve your presence online and increase your rankings on the search engine results page, you need to begin with a...
Google Glass SEO Tips to Start Now Google Glass is the newest technology to become mainstream. Well, kind of. Gaining access to this incredible equipment is super exclusive, but it...
With a strong SEO strategy, you can rank in the top of the search results and attract an abundance of new visitors, and with an impressive user experience, you can...
Your Must-follow Website Redesign SEO Checklist Undergoing a Redesign? Here’s Your SEO Checklist BEFORE You Launch: Updating your website can do incredible things for your brand, but if you go...
Using Local Search Techniques to Lure Apple Watch Users Capitalizing on local search for the Apple Watch has the potential to increase your foot traffic. Local Search Matters 4 out...
Even though podcasting has been around for over a decade, with the advancements in mobile technology and Wi-Fi-enabled vehicles, this marketing stream is just now beginning to gain momentum. If...
Is Click-through Rate (CTR) the Most Important Metric? As a digital marketer, you have a lot of metrics to pay attention to. From bounce rate to conversion rate to the...
Combine Influencer Marketing with Podcasts to Elevate Your Brand Influencer marketing is one of the most effective ways to get your brand in front of your target audience. Work with...
Expanded Text Ads: Google Adwords New PPC Feature The wait is finally over. Ever since Google announced the impending arrival of expanded text ads back in May, we have been...
Read "Influencer Marketing Through Podcasts" Why Podcasts Are the Next Big Thing Okay, podcasts have been around for a while. That’s true. After all, they were named after the iPod,...
Truth Behind Good Conversion Rates What is the point of advertising and marketing? To convert lookers into buyers, right? So your conversion rate is a key metric to let you...
Debunking the Myth: Anyone can do Social Media Marketing Giving social media tasks to an amateur is a great way to irretrievably harm campaign management and brand reputation. You know...
How to Combat Facebook’s New User-centric Algorithm Facebook—love it or hate it, it’s a necessity for any business to succeed these days. Not only does it offer super targeted marketing...
Update to Protect Your Website WordPress is the most popular content management system (CMS) for new websites, which makes it a prime target for hackers. If you are proactive, you...
Is Click to Text Coming to AdWords? Remember the days when you had to look up a company’s phone number in the phone book, and then manually dial their phone...
5 Exciting AdWords Changes Coming Soon to Local Search Mobile-first is Google’s mindset these days, with good reason. It’s well-known that more searches are taking place on smartphones and tablets...
We briefly mentioned Google RankBrain late last year, but this was right when the news broke about it, and there were still a lot of unknowns in regards to how...
Even if you do everything right, it may be impossible to keep everyone happy all the time, and eventually, that not-so-glowing review will show up amongst your online reviews. Now...
Width Increases for Titles on Search Engine Results Page The Google search engine results page is wider — and that's big news for SEO and Digital Marketing. The increased width in...
Recent Google Analytics Updates to Get Excited About Google Analytics is constantly updating to meet the ever-changing demands of webmasters and digital marketers. There are two recent Google Analytics updates...
Firebase: Tools and Analytics for Mobile Apps If you’re wondering how your website is doing, you turn to Google Analytics for a breakdown of bounce rates, conversion rates, and more....
Attorneys need to be visible in order to attract clients. Online presence is the key to success in the 21st century, and search engine optimization (SEO) can help attorneys connect...
1. Work with an SEO Team Successful content marketing requires an in-depth process before writing can begin. Yes, you can find any writer on Craigslist or Upwork, but there is a lot more...
Content marketing is a pivotal part of any online marketing strategy, regardless of your industry. While every business should have a blog with fresh, relevant and high-quality content, most employees...
Facebook always makes headlines when it launches a new feature or showcases a fresh page design for its profiles. Instagram is constantly gaining attention for its plethora of perfectly filtered...
What You Need to Know About Rich Cards in Google Search Results Companies everywhere are taking advantage of rich snippets, allowing them prime real estate on the SERPs. From recipe...
Any outdated webmasters or PPC campaign managers that still use Adobe Flash to create PPC banner ads, animations or games will be forced to make a big change this year....
Google Search Wants to Be Your Assistant Apple has Siri, Amazon has Alexa, Microsoft has Cortana, and Facebook has M. But what about Google? On May 18, 2016, at their...
How to Make the Most of Gmail Sponsored Promotions Gmail users everywhere are lured by look-a-like emails every day. They may have a small “ad” flag in the subject line,...
You could spend countless hours creating compelling website content, building backlinks, and communicating on social media; but unfortunately, these efforts go to waste if your website gets hacked. Why a...
What You Need to Know About Customer Match Customer Match is a relatively new option in AdWords and definitely worth your time. Essentially, Customer Match allows brands to show PPC...
When companies run a PPC campaign on AdWords, fraud is always a concern. From other people aiming to sabotage their competition by driving up costs and capping out budgets to...
Running a PPC campaign is a great way to reach new customers, and can be even more effective with the help of the Google Display Network. This AdWords option takes...
10 Tips for Going Global with AdWords Taking a business global is easier than ever, but operating a PPC campaign can be completely different depending on which country is the...
Duplicate content can be detrimental to search rank, however, if reusing the same content is the only option, there is a way for you to mark the original source. Introducing canonical tags, your...
Look for the following bad traits and avoid those SEO companies at all costs. Avoid: First-page Rank Guarantees There is no way to promise, without doubt, that a certain keyword...
Every website wants to earn a top spot on Google, and the only way to do this is with a strong SEO campaign. However, SEO (search engine optimization) is not...
Some may think that with the exponential growth of the Internet, traditional marketing has become obsolete—but this couldn’t be further from the truth. Traditional marketing (e.g. print ads, television commercials,...
Is SEO for Yahoo Dead? With all the gossip out there about Yahoo’s possible last days we need to separate the truth from the fiction. Armed with the facts, we can...
When prospective students search for a university, they turn to Google. The experts working together at Zero Gravity Marketing have narrowed SEO for universities down to the top 12 SEO...
Facebook advertising is one of the most powerful additions to your digital marketing repertoire—as long as you are using it to its full capabilities. The platform’s goal is to pair...
Facebook Ads Are an Excellent Use of Your Marketing Budget You may already know about the benefits of PPC advertising, and you probably even realize the importance of email marketing,...
You simply cannot succeed if clients aren’t aware of your law firm! By employing good SEO tactics specific to law firms, you can open up endless business opportunities. If you...
Kiddle SEO: What You Need to Know If you have young children—or you market to parents of young children—chances are you have heard about Kiddle, the search engine for kids....
You have experienced this problem first-hand on mobile. You do not even need to be a tech geek to have had the privilege. Long loading times lead to viewer abandonment....
If your dental office isn’t up to date with the latest SEO techniques, you’re missing out on potential patients and ultimately, business. Here are our top SEO for dentists tips...
With hundreds of ranking factors that are continually changing, it’s no surprise that there are a lot of SEO misconceptions out there. To set the record straight, here are the...
Marketing automation uses software to make your marketing and communication efforts more efficient, and it’s a lot easier to get started than you may think. Examples of Marketing Automation To...
If your business has a physical address (as most do), checking your address displayed in online listings one of the most important things you can do for your business. Business...
“Beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help users find even more pages that are...
Every day, Moz tracks over 10,000 keywords and tallies up who holds the top spots on Google. Here is a brief look at the data they compiled for 2015, and...
The world of digital marketing is undoubtedly complex. It is full of countless strategies that people use to garner website visits and grow sales. Obviously, you know about earth, wind,...
Is It Okay to Republish Blog Posts? We've outlined the best way to repurpose and republish old or outdated blog articles in order to maximize SEO, avoid any 'duplicate content'...
Online Reviews Are Crucial for SEO Pay attention to your online reviews. When 88% of consumers admit to using reviews to make a purchase decision, you better believe they are...
This is officially our 200th blog post—we can hardly believe it ourselves. So what makes this milestone such a big deal? Let us tell you: Quantity Counts for Content Marketing...
An Insider’s Look at Link Building Strategies Link building is one of the key SEO factors used to determine your ranking in search results. When you have a lot of...
Google Makes Drastic Ad Changes: What You Need to Know Since 2010, Google has been playing around with the way it displays their PPC ads. Until now, when you searched...
Content marketing has never been bigger. Everyone from global enterprise-size organizations to small local shops is using content as a marketing tool. It’s because it works – both for brand...
A look into Blab Live Streaming Perhaps you have heard about Periscope or Meerkat, but Blab is the new kid on the live streaming block. Blab is a live streaming...
Perhaps you serve up the most delicious food, provide the most stellar service, or offer the best prices. Whatever your secret recipe is for success, if you aren’t taking advantage...
If you’re still utilizing antiquated, yellow page-type advertising as your sole marketing strategy then you may want to reconsider. The following stats should certainly be an eye opener in regards...
Could Facebook Artificial Intelligence Change the Way We Do Business? Unless you live in San Francisco, there’s a good chance you might not even be aware of M, Facebook’s new...
Google will continue to introduce its own valuable resources for searchers, similar to home services ads and product listing ads, and as a result, the amount of free space on...
5 SEO Tips to Bring Your Kickstarter Campaign to the Next Level If you are looking to produce a revolutionary game, create an eye-opening documentary, or launch a technologically advanced...
You can "do SEO" without a blog. Here are some essential tips to improve your position in search engine results without ever posting an article or blogging: Optimize All Pages...
If you are looking for insight into what is coming and what is working in the world of SEO, follow Zero Gravity Marketing, and also consider checking out these resources. HubSpot...
What Matters when it comes to Off Page SEO? You know all about the main SEO ranking factors when it comes to onsite SEO—like using keywords, posting content regularly, and ensuring...
At ZGM, we are constantly trying to increase conversion rates and decrease bounce rates to improve your ROI. Customer journey mapping is one of the ways we can accomplish this. Customer...
If you partner with a reliable SEO reseller, you maintain your agencies brand while wowing clients with incredible SEO expertise and results. But if you aren’t cautious about who you...
Our 6-Step Approach to SEO Content Writing Effective SEO content writing attracts readers and improves a business’ search engine ranking. SEO content writing is one of the most important aspects...
When it comes to getting websites at the top of the search results, there is only one proven and effective strategy: white hat SEO. So what is white hat SEO?...
Breaking: Google Core Algorithm Update Rocks SEO World The SEO world is in a bit of disarray right now, as many webmasters reported huge changes in their rankings over the...
Building high-quality backlinks, publishing engaging blog posts (and everything that goes along with that), setting up a PPC campaign, and so much more, the process of SEO is certainly not cut...
Here's the count down of our most popular blogs from 2015. # 10. Is a Big Algorithm Update on the Horizon? Articles that discuss Google Algorithm updates usually always garner attention, especially when you're one...
What Does the Future Hold for SEO? Exciting things are happening in the world of SEO. With mobile devices becoming more intuitive and people becoming accustomed to instant answers, showing up...
Don’t Overlook These 4 Lesser-known Search Engine Optimization Tips This year has been a crazy one for search engine optimization. With the addition of a mobile-friendly algorithm and artificial intelligence...
SEO Link Building Rules for 2016 Google and other search engines have long considered a website’s links as a ranking factor for search engine rank; however, their quality requirements have...
Top 5 Off Page SEO Ranking Factors to Focus On We use the phrase search engine optimization, or SEO, around here a lot. As a whole, SEO is a combination...
WordPress Page Vs. WordPress Post Cheat Sheet When any WordPress newbie begins creating their website, the first thing they have to do is add content. WordPress only offers two content...
Best SEO Tools Marketers Should Use The world of SEO is undoubtedly complex, so it’s no surprise that the average digital marketer uses six different SEO tools. From assisting with...
Private Blog Networks Are Not the Answer We talk a lot about the importance of posting frequent blog posts when it comes to improving your ranking on the SERPs, so...
3 Critical Ecommerce SEO Tips You Can’t Afford to Skip Did you realize that 89% of people turn to search engines before making a purchase online? Whether they are comparing...
5 Tips to Reduce Bounce Rates Just as the name implies, your bounce rate tells you how many people are leaving your site after just viewing one page. They can...
4 Ways to Get Blog Topic Ideas It’s very important to keep a current blog on your website. In fact, the latest stats from HubSpot show that if you can get...
Persuading people to click on pay-per-click advertisements is not necessarily hard; our targeted ads, messaging and graphics generally foster numerous website visitors. But all the clicks and site visits obtained...
Avoid These Black Hat SEO Tactics or Suffer a Penalty Not all people are honest; you know that. You also know that the Internet is home to spammers just looking...
5 Expert Tips to Improve Your Google AdWords Campaign You may know the basics of setting up a Google AdWords campaign, such as creating ad groups, choosing whom you want...
How to Use Content Marketing to Gain the Loyalty of Millennials Content marketing for the general masses is one thing, but if your target market consists of young adults in...
While Connecticut has long had a Computer and Data Processing Services tax, it used to exclude what we do here at Zero Gravity Marketing. Now, some of our services...
Obviously, providing amazing customer service and exceptional products/services is the secret to raving reviews on Yelp, Foursquare, Google+ Local, and many more websites. However, actually getting your clients to leave...
Click here for a more recent (6/2016) article about Google Rankbrain Google RankBrain: Artificial Intelligence Hits Search At the core, RankBrain is a form of artificial intelligence, and its goal...
SEO is one of the most effective ways to amp up web traffic and in turn increase your bottom line. You also know that there are a lot of SEO...
Yahoo revealed a new three-year search deal with Google last week, giving Yahoo even more flexibility to choose from suppliers of search results and ads. Yahoo can now access and...
Storefronts: local search should a priority of your marketing strategy. Here are the most important local search ranking factors, thanks to a yearly survey conducted by Moz. Quality Matters Well-written...
How to Get Backlinks That Will Actually Help You If you really want to see your organic search traffic increase, you have to get quality backlinks. There’s no way around...
Google Introduces Home Services Ads to Unite Searchers and Providers Finding a home service provider, such as a locksmith or plumber, just got a lot easier if you live in...
Google’s Penguin Update Will Soon Be a Real-time Algorithm If you have ever received a penalty as a result of a Google Penguin update, you know how frustrating it can...
Ad blockers on desktops have been around forever. Nobody likes to be interrupted from their regularly scheduled programming to view an ad. We get it. We aren’t huge fans of...
Key Findings from the 2015 Social Media Marketing Trends Report Social media is no longer the new kid on the block. Most companies today understand that they need to be...
Christmas PPC Campaign Tips Help Capture Seasonal Buyers The holiday season is fast approaching, and holds the click-power to make or break many online retailers. Use pay per click advertising...
Google has been pushing mobile-friendly sites for years now. The search engine has made it clear that the future of search is with a website that can operate seamlessly on...
Since 2007, Google has been pretty clear that they don’t consider the keywords in your meta descriptions when determining your search rankings. This statement has led some digital marketers to...
16% of keywords used daily are new, never before used keywords. Google’s Keyword Planner reports which keywords and phrases are used in search most often, but these popular phrases do...
Google has been providing personalized search results for many years, at least since the mid-2000s to some extent. Recently, however, A newly registered patent shows Google is taking search personalization to a...
Google's Patent to Verify Physical Business Listings If a business doesn’t keep its offline details up to date online (such as business hours, address, and even helpful parking info, etc.)...
Is your business's website built using WordPress? If so, is properly secured? All a hacker has to do to enter your WordPress site is figure out your username and password....
Content marketing isn't just for your blog. To increase your reach, improve engagement and build relationships, you should be marketing regularly on social media networks, as well. Which network is...
Few businesses really understand what it takes to reach that coveted front page of Google. So we are here to tell you: To get on the first page of Google, it...
You could be searching better than you ever thought possible. These Google search tricks will help you get the most accurate and relevant results, no matter what you are trying...
When Google changes a search algorithm, restructures, or expands into a new business sector, it can cause an earthquake on the Internet. Search result success equates directly to business success,...
Google unveiled their new logo! Learn the reasons behind Google's logo change by reading their official blog post here, or watch Google's video announcement below. Google's New Logo Announcement Video:
Importance of a Mobile-Friendly Website Mobile devices are no longer considered an alternative to the desktop computer. More people are using their smartphones and tablets as their primary piece of...
One fact website developers and businesses should keep in mind: SEO is an ongoing project. Search engine optimization and increasing your search rankings is not a goal that you achieve and...
It's a little heart stopping when you log onto Google Search Console and you see this warning: "GoogleBot cannot access your CSS and JS files." Essentially, Google needs to be able...
August 2015: Local search results have always been competitive — and Google just upped the competition amongst businesses vying for the same target customers. This month Google decreased the 7-pack search...
SEO is not as easy as throwing some trending keywords into your content. To create, implement, and track the success of an effective SEO campaign, you need to work with the best...
A strong online presence is essential to successful business. Beyond having a website, companies need quality content, a social media presence and an active, engaged user community devoted to the...
Introducing Alphabet: Google’s New Parent Company Sergey Brin and Larry Page created Google in 1998, and they have taken it places that they never could have dreamed of when designing...
What Can Smiirl Do For Your Social Media Marketing Strategy? Imagine someone walking down Main Street, and glancing into your boutique shop window. Instantly, they see a counter indicating how many...
How Different Does Duplicate Content Need to Be? Duplicate content is one of the most feared content marketing problems, and also one of the most misunderstood. Most people know that they...
Are You Mobile? Your Customers Are. For many years, personnel at Google have predicted that mobile search numbers would soon outstrip desktop. And, this year, this prediction has come to...
Do You Need SEO Software or an SEO Agency? There are many SEO tools available, but with constantly changing web platforms, algorithms and best practices, are they really the best option...
Verify ASAP or Your Google Business Page Will Disappear A few weeks ago, Google announced that they would start removing unverified Google My Business pages, and it looks like many unverified...
The Latest Google Panda Update Has Arrived For the past ten months, SEO managers have been waiting anxiously for the next Google Panda update. After weeks of rumors and hints...
With almost 1.5 billion active users every month, Facebook can be a powerful place to advertise. You can build up your fan base by getting people to like your page,...
SEO tags (also called Meta tags) are located in the header of webpages and include the description and title tags. SEO tags tell search engines what your page is about and...
Companies looking to optimize their website to show up higher than their competitors in search results often don't know where to start. A book on SEO best practices, like SEO...
If you use WordPress and have an online store, chances are you have heard of WooCommerce. It’s one of the most widely used WordPress plug-ins, and it runs an impressive...
We get it—running a business is not cheap, so any opportunity you have to cut costs can be tempting. One of the latest trends seems to be outsourcing tasks to...
Zero Gravity Marketing just made a huge move: We've opened our second office for digital marketing and SEO in Cambridge, MA. Why Cambridge? It's a thriving part of the East...
On June 16, MozCast reported an all-time high temperature of 102 degrees—and no, they aren’t talking about the weather. MozCast’s forecast is referring to activity on the Google algorithm. There’s...
What are considered the best search engine optimization practices is constantly evolving. What may have worked well in the past could be considered harmful today. Additionally, there are myths circulating...
