Advanced Heating Oil Case Study

As a trusted home heating oil delivery company that services Southeastern Connecticut, Advanced Heating Oil (AHO) is dedicated to helping residents stay warm and safe during the cold and unpredictable winter months. AHO offers Connecticut residents high-quality home heating oil delivery services at the lowest possible prices. To provide customers with transparency, the best rates, and seamless service, AHO goes the extra mile to update their site's local CT oil prices daily.

With exceptional customer service and a reputable name, Advanced Heating Oil came to Zero Gravity Marketing with the goal of enhancing its local presence in Southeast Connecticut. To do so, ZGM strategized to emphasize local search engine optimization (SEO) services to target and reach a greater audience.

The Challenge

As a local company in Connecticut, Advanced Heating Oil wanted to enhance its digital marketing strategy to increase visibility among potential customers. Due to their very specific location and localized services, they needed niche and location-specific SEO services to reach their target audience. One major challenge we came across was competing with other local Connecticut heating oil companies that offered the same or similar services at competitive prices. Other challenges included fluctuating oil prices (which prevented AHO from offering consistent rates) and building a heavy local presence.


Zero Gravity Marketing’s advanced and experienced SEO strategists were able to build a strategy that delivered great success and returns on investments despite the challenges at hand. Because the biggest priority for AHO was to increase their local presence, the ZGM team focused their efforts on Google My Business and created and optimized location pages with niche and location-specific keyword-rich content. These CT-specific keywords helped AHO’s site and content land in front of their Southeastern Connecticut target audiences searching for “home heating oil delivery near me" and "home heating oil delivery CT."

Project Overview

Zero Gravity Marketing’s SEO strategy proved incredibly successful for Advanced Heating Oil, delivering profitable results and returns on their investments. Since 2020, AHO has experienced an increase of 139,957 organic users and 47,718 organic new users (193.3% increase).

Zero Gravity Marketing’s SEO efforts have also boosted AHO’s Google rankings. Their site is currently ranking exceptionally well for highly searched terms, with many page one rankings that are helping to drive quality organic traffic to their site and boost conversions.

As a result of optimizing content for more local CT-based terms and introducing locally focused keywords, AHO could more effectively target their audiences and saw an exponential increase in organic traffic to their site. These niche keywords have shown remarkable traction for Connecticut-based terms and “cash” terms (since AHO also offers cash on delivery services).

Through Google My Business, Advanced Heating Oil received over 2,416 calls (a 25.3% increase) and 13,028 website visits over only six months.



increase in Organic Users since 2020.


decrease in Bounce Rate


increase in Total Search Impressions


increase in Pageviews


increase in site Visits

Services Performed

ZGM Awards & Recognition

StackAdapt programmatic certified
Inc5000 2021 logo
MOZ recommended company 2023
Top Work Places 2021
Google partner
CDAC Award