DIGITAL MARKETING FOR...
At Zero Gravity Marketing, our expert team is dedicated to finding solutions, developing custom digital marketing strategies, and supporting growth for our insurance clients. As a Connecticut-based agency with over 10 years of experience in all things marketing, we are skilled in creating marketing plans that deliver success customized for insurance companies. It begins with you – the client – and your business's unique goals. We work with you, side by side, to develop an internet marketing strategy that targets all of these needs and delivers high returns on your investments.
One of Our Focus Industries is Insurance
The marketing team at ZGM has experience working with many insurance clients (agencies and carriers) and helping them reach (and exceed) both their marketing and business goals. We support businesses like yours throughout the entire process from start to finish. From getting familiar with your company and identifying its needs to then developing a tailored strategy and assessing the results to measure success, we’re here for you every step of the way.
Our digital marketing team offers a variety of services for insurance clients, including (but not limited to) Search Engine Optimization (SEO) and Paid Media, Pay-Per-Click (PPC) advertising, social media marketing, programmatic, Design and Branding, and Mobile App Marketing.
Our Approach for Insurance
Our approach to SEO for insurance clients begins with addressing a few factors, including increasing organic traffic, decreasing bounce rate and keeping users on-site longer, and getting users to convert by driving quality over quantity. One of the first things we assess is site rankings, addressing issues that prevent an insurance company’s website from ranking on the first page of results.
For insurance clients, our SEO strategy includes optimizing on-site content to boost their website’s rankings on Google’s search engine results pages (SERPs). We focus our efforts on integrating keyword-rich language into the optimized site content to boost rankings. These higher rankings considerably increase the visibility of our insurance clients’ sites, getting their company’s name and information in front of more users and a larger pool of target audiences.
One of the first steps we take is to optimize all of the SEO tags including the title tags, meta description tags, header tags and alt tags. This initial round of tag optimization often leads to some quick wins in terms of improving rankings and increasing traffic.
Another part of our strategy is to build links to the website from reputable websites in the insurance and business space. In addition, we help to improve website speed and improve website usability which are also Google organic ranking factors.
As a result of these strategic SEO efforts, our insurance clients experience a significant jump in organic search traffic, rankings and website performance, conversions, and a decrease in bounce rate.
A key PPC-related concern among our insurance clients is increasing brand awareness among target businesses, personal lines prospects, and independent agents. To address and resolve this, we focus our PPC efforts on targeting lists of companies, agents, and consumers with strategic paid media campaigns ultimately boosting brand recognition. We leverage our PPC team and platforms like LiveRamp to target these audiences and increase brand awareness.
In the past, our agency has leveraged paid media through Google display, paid social, and programmatic advertising efforts to increase impressions and click-through rate (CTR) for insurance clients. This strategy has performed well again and again for this industry, resulting in considerable increases in brand searches, impressions, and clicks. These efforts have also shown a decrease across the board in cost per click (CPP) and cost per thousand (CPM) for our insurance clients.
When it comes to design and branding services for insurance clients, our graphic designers have created powerful logos and optimized website designs for a better user experience. To do this, our team pulls inspiration from and highlights what makes your business unique. We explore everything from values and culture to target audience, services, taglines or slogans, and more. The outcome of our website and logo design services strives to speak true to your company and uniquely promote your services.
Our approach to social media for insurance clients includes organic social media marketing on Facebook, Twitter, LinkedIn, Instagram, etc. The social media strategists at ZGM recommend promoting organic posts in addition to weekly data spreading – responding to comments and engaging with content and followers. Part of our social strategy process also includes oversight on content calendars, guidance on posts, and recognition of national holidays on social.
Our social team has carried out internal restructuring of our insurance client’s platforms to optimize their approach to social media. We have also provided guidance on social campaigns for insurance companies, from small business podcasts to verifying accounts, Facebook lives, organic social followers, reactivation strategies, and more.
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