ZGM's Website Development Flexibility

We're a lot different than the other guys. Some companies that advertise website services will only use their own preferred technology stack, even if it's not in the best interest of the client. We're proud to say that our flexibility is one of the reasons our customers keep referring us to their colleagues.

When we happen upon a project that requires a rigid list of obligations, we build a technology stack that meets those specific needs, even if it's beyond the foundational core competencies of our business. This is where projects get really exciting! We don't run from challenges that exceed our current knowledge base; we see them as opportunities to increase our workforce and learn from people who are experts in their own fields.

When technology discovery points to skills beyond those offered at ZGM, we'll:

  1. Employ or manage an outside vendor to complete the project to spec.
  2. Perform basic education so we can learn more about the platform and its specific development techniques.
  3. Study the foundational elements of the newly incorporated approach.

We're always learning, and we're full believers that someone can always teach us something. We understand that—in order for our development staff to be able to grow professionally—we have to be able to present them with unique challenges from time to time. We don't shy away from these challenges. We embrace them, so we can learn how to be better at everything we do.

Why Zero Gravity Marketing Development Solutions

Some businesses simply can't speak the same language from one department to the next. If you've ever tried to get marketing, sales, accounting, and IT on board for a big project, you already know how incredibly difficult internal language barriers can be—particularly when you're undertaking a huge project like creating or redesigning your online real estate.

At ZGM, our focus as a development team is always to support our marketing group's efforts. Rarely do we build websites or applications as one-time projects, instead, we've fostered relationships with our customers that enable us to continually upgrade and alter their sites as time passes by.

Our development team understands marketing. Our sites are designed to drive optimal traffic, provide easy navigation, and capture client-defined conversions.

If the business growth is dependent on the development of a new or persisting website or application, ZGM is here to help.

The ZGM Development Difference

Many people think IT folks were taught their skills by taking college courses. This is a common misconception; the truth is, any good technology team has a basic understanding of academic theory. Beyond that, the rest of the job is almost entirely self-taught. Understanding that some agencies value employees for their creative and developmental minds, rather than their degrees, can help you choose the agency that's right for you.

Let's Get Started

Our product is your product, and we'll put the best and brightest people on your project to ensure you enjoy an optimal outcome. Contact us today to get started - We can't wait to talk to you!

Development Solutions

eCommerce Websites

An eCommerce website enables customers to purchase products online through a secure payment method. It's specifically designed so you can update products and information through an administration panel without needing the assistance of software gurus every time something in your inventory changes.

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Interactive Touchscreens

The key is interactivity. At Zero Gravity Marketing, our interactive touchscreen applications and user-focused products are built from the ground up with your business and audience at the heart of every project.

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Website Hosting, Support & Maintenance

Hosting with Zero Gravity Marketing helps keep your website running fast and secure. Our servers are maintained by a reliable cloud hosting provider. We have built and maintained a proprietary infrastructure to help businesses like yours host scalable websites and applications.

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The Blog

The Top 10 Digital Marketing Conferences to Check Out in 2020

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How to Do Keyword Research for Voice Search 

It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month!   Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…

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Maddy Garber, Graphic Designer

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Best SEO Training Courses and Certifications to Improve Your Skills

Search engine optimization (SEO) is one of those special enigmas of digital marketing. Everyone wants to get their site ranked in a decent position, but not many people know the right moves to make to achieve certain organic SEO success. Fortunately, there is plenty of information out there to help you understand the process, including…

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Motion Graphics – What Are They & How Are They Made?

Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers…

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Six Steps to Creating a Rich Snippet Blog Post 

Do you know how sometimes, when you perform a Google search, you’re greeted not by a simple page of links but instead see results that show images, ratings, and other types of elements that go beyond that basic text? These are called “rich snippets,” and they’re not only a great way to better engage with your target audience,…

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How to Build Customer Loyalty Through Reputation Management

In today’s world, a sizable portion of consumer interactions occur online – both on social media and on review websites like Yelp. As a result, it’s just as important to show excellent customer service in the digital space as it is in person. Online platforms provide valuable insight into the customer experience. Therefore, responding to…

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What’s the Difference Between Organic SEO and Local SEO? 

Search engine optimization (SEO) is a key element of digital marketing that helps to ensure your company’s website reaches your target audience. There are many different SEO strategies available to marketers and businesses, but two of the most common are organic SEO and local SEO.    Let’s take a closer look at the difference between organic and local SEO and…

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What is Organic SEO?

At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting your audience to drive traffic to your site. In the long run, this is…

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