When companies set out on missions to enhance their bottom lines and gain audience members, they often don't realize the importance of strategizing until things go wrong.
At Zero Gravity Marketing, we don't have that problem.
Everything we do starts with strategy first. The insights we gain during our research and due diligence processes enable us to deliver campaigns that meet our clients' needs. By building foundations that are backed by real data, we drive their missions and help them to reach their goals.
Building a Strategy at ZGM
Our process employs four main elements:
- Creating a Strategy
- Executing the Strategy
- Measuring and Analyzing Strengths and Opportunities
- Repeating the Process
Our work is never done. We're constantly evaluating, measuring, reconfiguring, and relaunching ideas to ensure our clients' goals are optimized. That's how success is built. We always start by building a foundation. We work to understand our clients' needs, analyze the market landscape, and envision the ideal customer voice. Then, we provide our recommendations.
Subsets of Strategizing at ZGM
Our four-point process encapsulates a number of processes that are aimed at capturing a holistic picture of our clients' marketing needs.
- Collaboration - Knowing who you're talking to makes a big difference. We do that work for you. Our research enables us to identify demographics, buyer behaviors, and other specifics relative to your specific goals.
- Target Audience Analysis - Our team becomes your team. You're as much a part of our process as we are of yours. We seek input from leaders and subject matter experts to ensure we're adhering to your brand's optimal goals. Knowing who you're talking to makes a big difference. We do that work for you. Our research enables us to identify demographics, buyer behaviors, and other specifics relative to your specific goals.
- Analytics Analysis - Measurable metrics matter. Everything we do is founded in numbers, planned goals, and measurable outcomes. Where do you stand? How well is your campaign doing? We believe in transparency, so you'll know what we know. We'll deliver success and opportunities with digestible data that makes sense.
- Tactical Plan - Strategy and research are just the beginning. Once we put a tactical plan into place, the real results begin to come to fruition. This is where we deploy test elements, begin live testing, and begin to accumulate real-live data that we can put to the test.
- KPI Setting - Key performance indicators are necessary for clients who truly want to understand the impacts their marketing campaigns are making. We understand which benchmarks are important and which items are better left for another day. We'll focus on the key points because those are the elements that are going to make you the most money.