DIGITAL MARKETING FOR...
When manufacturing a product, your job isn't finished when it leaves the factory floor. Now it's time to get that product into the hands of as many people as possible, so you can make sales and continue to grow your business in the future. If you try to go through this process on your own, you may be overwhelmed by all of the digital marketing channels available to help you reach your audience and make sales — and it may seem like there's no way to know what's effective and what isn't. That’s where we come in!
ZGM's Focus on the Manufacturing Companies
At Zero Gravity Marketing, we understand that for manufacturers, it's not enough to just generate awareness for your brand. You need to be able to convert that awareness into sales. To do that, you need a comprehensive digital marketing strategy that considers all the different ways your potential customers might interact with your brand. From your website to your social media presence and how you show up in search results, we can help ensure you're putting your best foot forward and driving conversions.
Each manufacturing company is different. We create a unique approach for all of our clients, tailoring our services to fit their specific needs. We offer various digital marketing and website services to help reach their target audiences and achieve their desired results.
Our Approach for Manufacturing Clients
Many factors go into search engine optimization (SEO), such as keyword research, quality content, and linking strategies. Our team has experience in all these areas and can work with you to develop an SEO strategy tailored to your business needs. Our SEO approach for manufacturing clients helps to improve user experience and focuses on driving quality traffic rather than quantity since we target a specific clientele looking for a unique item. These services focus heavily on call-to-actions (CTAs) and content marketing.
Manufacturing companies face a shortage of workers, and social media establishes a presence and connects employees to employers. Our Pay-Per-Click (PPC) and paid social experts will help your ads appear at the top or near the top of people's searches for keywords relevant to your products and services. Our team members have earned Google Ads certifications, enabling them to help clients fine-tune their accounts and get every dollar's worth out of their campaigns.
Our experts know how to create engaging social media content for manufacturing clients and ensure it gets seen by the right audiences. Whether you want to target your ideal audience on Facebook, Twitter, or Instagram, organic social media marketing includes publishing compelling visuals, short videos, and other types of multimedia content that generate interest in what you have to offer. For example, Instagram Reels are a great way to showcase the projects your manufacturing company has worked on.
Content marketing is a long-term commitment that brings value to potential customers. Manufacturing can be very technical in nature, but our team of content strategists does their due diligence to understand how the product is made and to utilize the correct terminology. We create content that speaks to what customers are searching for – whether that be HVAC contractor tips or how to install a car engine part. This allows you to build trust with your audience and show them you have expertise in your field of work. This method may take longer than other forms of digital marketing, but it can ultimately help companies convert more leads into paying (and trustworthy) customers.
Email and SMS marketing are critical components of any digital marketing plan for manufacturers. Just about every consumer owns a cellphone, so it only makes sense to use them as part of your communications strategy. We find that often, our manufacturing clients have one main goal in mind: expanding their digital footprint. Sending emails to your customers will provide them with relevant information, increase conversion rates and revenue, and keep your company at the forefront of their minds.
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