DIGITAL MARKETING FOR...

Software Companies

Zero Gravity Marketing is a digital marketing agency based in small-town Madison, Connecticut. Our experienced team is dedicated to implementing a digital marketing strategy that lays the groundwork for a successful business. From search engine optimization (SEO) to social media, we offer a variety of marketing services tailored to software development and SAAS/PAAS companies.

One of Our Focus Industries is Software

When it comes to serving businesses in the software industry, our digital marketing strategies are unmatched. Our team at Zero Gravity Marketing is experienced in working with software companies to achieve their unique goals. We will work directly with your business from the ground up, offering various services from Search Engine Optimization, Per-Per-Click (PPC), Social Media, Content Marketing, Web Design, and more.

OUR SOFTWARE CLIENTS OUR SOFTWARE CASE STUDIES

"ZGM is able to scale but keep the personal touch. They're able to handle a lot and really shine when it comes to SEO. You don't know what you don't know. Fortunately, ZGM does know, especially about SEO tools and strategy that will make a difference."

- Sean Donnelly - The Marlin Company

Marketing Director

Our Approach for SaaS Marketing

Software Services

SEO

Our team focuses SEO efforts for software clients towards helping them remain relevant and up to date on new trends, internal linking (to keywords and unique content), and developing content for their product and service pages. We strive to provide software clients with content that is useful and relevant to their customers.

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Content

Our SaaS content marketing services focus on developing new content - like testimonials and case studies - that details security measures and success for software businesses. The content team also focuses on generating new content and optimizing existing content for software solutions pages and blogs detailing the specific uses and benefits of our client's software.

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PPC

Our paid team recommends Google Search Ads (branded, non-branded, and competitor), Display Acquisition & Retargeting, and Discovery for content amplification - which we use for case studies, reporting, and blogs. We also use paid media to develop ads for YouTube and Programmatic (display and streaming audios), LinkedIn (to boost posts and feature feed, video, and lead gen ads, as well as sponsored messages), call and form tracking (for lead quality integration), and conversion-optimized landing pages.

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Social

From a software perspective, we find that incorporating product tutorials on your social media channels is the best way to bring goals to light and spread brand awareness. That's why our team puts together intriguing and valuable content for our clients' social channels to drive user engagement and sales.

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Software Marketing FAQs

Our Software Clients Include

Related Case Studies

The Blog

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When Marketing and Sales Agree on Goals but Still Miss Revenue

April 16, 2026

As B2B marketing teams strive towards lead conversion optimization, it’s important for them to remember one key point: agreeing on the numbers doesn’t always guarantee results. Even when executives secure sales and marketing alignment, operational clarity (not just shared KPIs) remains imperative fo...

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AI Is Changing How Students Discover Universities (And What That Means for Your Strategy)

June 12, 2026

The days of students using Google to look for the best universities are quickly dwindling. Now, more than ever, they’re relying upon AI tools to explore, compare, and condense options. This matters more than most institutions realize because how students choose universities using AI shifts the entir...

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AI Search Is Changing Website Traffic. Here's Why Lead Quality Matters More Than Volume

June 4, 2026

TL;DR AI search is changing how people discover information online. While some businesses may see less website traffic from traditional search, the visitors who do reach their website often have higher intent and are further along in the buying journey. The most important thing to know is that marke...

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