Software Companies

Zero Gravity Marketing's approach to SEO for software clients involves generating unique and applicable content and optimizing existing content for better rankings and relevancy. We prioritize optimizing solutions pages and blogs, specifically. One of our key SEO strategies for software clients is finding unique, long-tail keywords that make sense for a company's specific software. We leverage tools like Google trends to emphasize phrases and questions that potential customers are searching relative to a specific software company.

We aim to provide software clients with SEO-rich content, meta tags, and more to attract new web leads and drive traffic to their website, with the ultimate goal of conversion. Our goal is to boost your rankings and increase traffic to your site through the development of fresh SAAS content on landing pages. Our team closely follows user queries and trends to track customers' search patterns and interests to create relevant, relatable, and intriguing content.

We also strive to craft SEO-driven blogs and resource content for audiences who fall into the purchase funnel of our client's software. For example, we can capitalize on questions potential software customers are searching for "Does X software do Y?" We also focus on optimizing and creating unique content for software solutions pages.

Our Pay-Per-Click team focuses on cross-channel methods that support both an integrated and holistic approach. We support that full-funnel audience nurturing is the best way to achieve results for our software clients. Via paid search, which is a bottom of the funnel channel, we target keywords that have purchase or conversion intent.

For our software clients, we prioritize Google Search Ads and Display as well as Paid Social Ads on LinkedIn. We find that LinkedIn specifically has proven to be a successful channel for connecting our software clients with businesses interested in purchasing software. In addition, when it comes to paid campaigns, we provide A/B testing to site landing pages - including solution pages and blogs - that discuss the specific software solution.

Another best practice implemented for the software industry is to leverage landing pages. They should be customized to meet the needs of the visitor based upon where they are in their user journey. For those that are at the bottom of the funnel in the conversion stage, most of our software company clients will offer a demo of the software or a free trial.

When it comes to advertising for software companies, we find that PPC is the ideal way to target customers who may be searching for specific software programs.

The main goal of our social media marketing strategies is to increase brand awareness and drive traffic to your site. We find that brands tend to struggle with understanding the culture to which they are marketing to. Social media helps overcome this issue, allowing brands to connect with and listen to their customers, achieving a greater understanding of their interests and needs. It is also an important point of communication and engagement between software companies and their customers, which is why we ensure your platforms encourage a two-way conversation.

One way we generate buzz for a SAAS business through social media is by promoting new promo codes, deals, or special offers for their products or programs. To promote software through social media, we make the best use of relevant posts, which include industry news, informational articles, how-to tips, infographics, and customer experiences. We understand how to properly rotate content buckets and post types to always keep your audience interested.

While organic social is an important piece of the digital marketing puzzle, we understand it needs to be accompanied by a paid component to reach a larger audience. Organic social will often help us see what posts perform well organically so we can then offer up and promote the post to a larger audience. This helps take content that is already being engaged with to the next level and reach more potential consumers.