Pay-Per-Click (PPC) Services
ZGM offers a full-service suite of pay-per-click management services, created with your ideal audience in mind. Our paid media experts tailor our Pay-Per-Click strategies around customer’s needs. This then allows our team to construct unique consumer messaging based on which stage of the buyer’s journey they are in. The overall strategy helps brands visualize the different phases consumers go through when deciding to make a purchase.
Full-Funnel Marketing
There are four stages to full-funnel marketing: awareness, consideration, decision, and retention. The consumer begins with researching potential solutions that could fix their current problem and then moves into comparing different products to find the one that best suits them. As they continue through the buyer’s journey, they eventually decide they are ready to say yes to a product or service and once they do, they continue to seek helpful information to receive the most out of it. Because the marketing funnel is a full-circle approach, advertising shouldn’t stop after the first conversion. It’s important to continue to market to your customer base with upsell and cross-sell content, as well as with any other content that will benefit them, and continue to position you as the subject-matter expert.
What is PPC?
Pay-per-click advertising is like having a direct line to your customers. It’s a digital marketing strategy that lets you place ads on search engines and other platforms, paying only when someone clicks on your ad. This means you’re not just broadcasting your message to the masses, but connecting with people who are actively interested in what you offer. It’s an effective way to drive targeted traffic to your website, boost brand visibility, and generate leads.
The Four Stages To
Full-Funnel Marketing
- Awareness
- Consideration
- Decision
- Retention
PPC Services at ZGM
automates the buying and placement of digital ads, targeting specific audiences based on their online behavior and interests. This approach ensures that your ads are shown to the right people at the right time, maximizing your campaign’s effectiveness.
Native advertising seamlessly integrates with the platform’s content, providing a non-disruptive and engaging experience for users. By blending in with the surrounding content, native ads are more likely to be noticed and interacted with by your target audience.
Paid search ads, also known as PPC ads, appear at the top of search engine results pages (SERPs) and are triggered by specific keywords. These ads are highly targeted and can drive immediate traffic to your website, increasing your visibility and potential for conversions.
are sponsored posts that appear in users’ social media feeds. These ads allow you to target specific demographics, interests, and behaviors, helping you reach your ideal audience and drive engagement on social platforms.
Google Merchant Center (GMC) is a platform that allows you to upload and manage your product data for use in Google Shopping and other Google services. Product feed management ensures that your product information is accurate, up-to-date, and optimized for visibility in search results.
measures the effectiveness of your PPC campaigns by tracking specific actions that users take on your website, such as purchases or form submissions. Attribution helps you understand the customer journey and the touchpoints that lead to conversions, allowing you to optimize your campaigns for better results.
enables you to reach audiences watching TV content on internet-connected devices, such as smart TVs, streaming devices, and gaming consoles. This form of paid advertising allows you to target your audience with precision and deliver your message in a highly engaging format.
When you partner with Zero Gravity Marketing for PPC services, we kick off our process with an in-depth analysis of your business, industry landscape, and competitors. This analysis lays the foundation for a customized PPC strategy designed to achieve your specific goals while working within your budget constraints. Our services encompass everything from meticulous keyword research to compelling ad creation, strategic campaign management, and precise performance tracking.
What is the PPC Process at ZGM?
When you partner with Zero Gravity Marketing for PPC services, we kick off our process with an in-depth analysis of your business, industry landscape, and competitors. This analysis lays the foundation for a customized PPC strategy designed to achieve your specific goals while working within your budget constraints. Our services encompass everything from meticulous keyword research to compelling ad creation, strategic campaign management, and precise performance tracking.
Why Choose ZGM for CT PPC?
Zero Gravity Marketing is your trusted partner for PPC services in Connecticut, backed by a track record of delivering exceptional results for our clients. Our team of PPC experts is not only Google Ads certified but also deeply passionate about staying ahead of the curve with the latest trends and best practices in PPC advertising. As a full-service digital marketing agency, ZGM prides itself on awards and industry recognition. Our CT marketing company was named a Google Premier Partner due to the exceptional work that we provide our clients. We take a personalized approach to every campaign, ensuring that your goals are not just met but exceeded. With us, you can expect transparent communication, data-driven strategies, and a relentless commitment to your success in the competitive digital landscape.
What Industries Do We Offer PPC Services for?
Zero Gravity Marketing specializes in providing tailored PPC services for various industries, including healthcare, technology, retail, finance, and education. Our industry-specific approach ensures that your PPC campaigns are strategically crafted to resonate with your target audience and achieve your unique business objectives. By partnering with a CT PPC agency like ours, you can trust that your campaigns are in the hands of marketing professionals who understand the nuances of your industry and are committed to delivering exceptional outcomes.
Customer Testimonials
We love working with the Zero Gravity Marketing team! They have the perfect combination of great website design and development skills and they also have a fantastic digital marketing team. They handle our SEO, Google Ads, email marketing and social media marketing efforts. If you’re looking for a digital marketing agency, we highly recommend Zero Gravity!
The ZGM team have done a great job for us optimizing developing and optimizing our web site so that it performs well on the internet. They are great to work with.
I've worked with Zero Gravity for a few years now and am consistently impressed with their services. They help us with SEM/SEO and web development. I highly recommend their services to any business seeking such services.
We have used multiple digital marketing services, both little and big, with little to no results. Zero was able to produce results for our business that far exceeded anything we saw from any other company. We would strongly recommend them to any business seeking to improve their digital footprint and secure more qualified leads
The best decision we ever made as a company several years ago was to put our trust in Zero Gravity Marketing to do all of our online advertising and marketing. From designing our logo, building and managing our website, to running all of our SEO, Google and Facebook Ad campaigns, ZGM continues to push our profits higher and higher!
Zero Gravity helped us take our business to a new level, very informative and helpful staff.
PPC & Paid Media FAQ
The right PPC service for you depends on your business goals, target audience, and budget. Our expert team can help you determine the best strategy based on your specific needs.
PPC offers various targeting options, including demographic targeting, geographic targeting, device targeting, and remarketing. These options allow you to reach your ideal audience and maximize your digital marketing ROI.
Yes, we can take over your current PPC campaign and optimize it for better performance. Our team will conduct a thorough audit of your existing campaign and make recommendations for improvement.
Your PPC budget should be based on your advertising goals, competition, and industry. Our team can help you determine a budget that aligns with your objectives and maximizes your ROI.
Build Your PPC Campaign with ZGM
In a phrase — we're good at what we do. We've been actively managing PPC campaigns since 2004. All of our team members are Google Ads certified, and we're a proud Premier Google Partner. Our approach is never cookie-cutter. ZGM employs versatile internet marketing strategies that allow us to pivot to new approaches and stay on the cutting edge of digital advertising trends.
Zero Gravity Marketing is about results. Whether you are seeking your first ever PPC campaign or need a revision to your current strategy, ZGM will improve your branding, cause an uptick in traffic, and create conversions. The people at the bottom of your sales funnel need to know where to go when they reach the end of their journey; our job is to bring your leads home. To get started with PPC marketing, contact Zero Gravity Marketing today.
To us, excellent communication amongst the PPC team members, a healthy understanding of a work-life balance, and strong, responsive management from the top-level down is the reason why ZGM is so successful. The Pay-Per-Click team is hungry for results, and if advertisement performance isn’t where it needs to be, we are quick to pivot strategy and maximize success across all platforms. Our strong work ethic, professional background on how to run successful ads, combined with a well-respected environment that feels like family, has led to the company we are today
Ciara Ralston Perkins
VP Paid Media
