Pay-per-click (PPC) marketing was arguably the first form of advertising on the internet. Today, a successful campaign requires robust research and a skilled team of experts who are capable of analyzing and monitoring everything that makes audiences tick. When done correctly, PPC marketing anticipates users’ needs and provides solutions they’ll find valuable before they spend hours dredging though useless content online.
That’s where we come in.
Zero Gravity Marketing is comprised of a team of paid digital media experts who know what it takes for our clients to make a name for themselves in the online world. Some people say PPC is a numbers game; we say numbers are what make us successful at the marketing game.
Paid Digital Media
Paid digital media is designed to enable your organization to put your name in front of the people who are most likely to buy your product or service. It's all about advertising yourself on the right platform, at the right time.
Zero Gravity Marketing offers a full-service suite of PPC marketing options, created with your ideal audience in mind.
Search Engine Marketing
Search engine marking (SEM) focuses on the largest audiences of all: search engines.
SEM is all about making yourself visible to potential leads by capturing users' attention when they're actively searching for products and services online. The goal is to drive optimal traffic toward your organization, while simultaneously deferring potential customers' attention away from your competitors.
Our SEM techniques provide you with greater transparency into the successes and opportunities of your campaigns. We control the messaging on branded searches. In turn, you realize solid results and a positive ROI.
Display ads are the blocks of content found within websites that are clearly meant to advertise companies' products and services. At Zero Gravity Marketing, we use the valuable real estate at the top of sites, within blog content, and along the sides of certain pages to create brand awareness.
When we employ the assistance of display advertisement, we know we're capturing the interest of users who are already reading content related to your areas of expertise. They've searched for the items you offer, and with a little proper placement, their interests will be piqued further.
In the world of marketing, once is never enough. Our remarketing campaigns capture users who visited your website but didn't convert into customers. We'll look for other channels of distribution that might entice your audience to pay attention. We might place your banners on sites such as CNN, Fox News, and ESPN to get attention when people aren't necessarily thinking about your brand, but an unexpected reminder can jog their memories into taking action.
Social Media Marketing
Social media marketing is essential in today's marketplace. Our data-driven foundation empowers us to construct campaigns that:
- Create better customer-retention strategies by fostering positive relationships.
- Capture important demographic specifics (location, interests, and other customer-targeting information).
- Analyze behaviors of users who are similar to your current or potential customers.
Product Listing Advertising
When users are specifically searching for the products and services you offer, product listing advertising enables us to showcase images of your items, along with their prices, for easy comparison.
Video advertising is perfect for companies that want to attract today's viewing audience. Our team will identify people who are viewing content related to your company's offerings. We'll utilize video advertising as a lead generation tactic, filling your sales funnel with prospective buyers who are already honed into your industry.
Mobile App Marketing
Your customers are on the go and on their phones. Mobile app marketing makes it easy for us to get in front of people in real time. We know when they're most likely to make they're buying decisions, so we make those decisions easy for them. We know which users will identify best with your product, and we're always paying attention to the data derived from apps.
Why Zero Gravity Marketing
In a phrase—we're good at what we do. We've been actively managing PPC since 2004. All of our team members are Google AdWords certified, and we're a proud Platinum Google Partner. Our approach is never cookie-cutter. We employ versatile strategies that allow us to pivot to new approaches and stay on the cutting edge of digital advertising.
We believe in transparency. You'll know everything about the results of your campaign, and we invite your questions and feedback. We believe in testing, testing again, and testing just one more time to make sure it's right. We don't limit the number of keywords we're able to target because that would mean you're limiting your audience, each of whom is a potential customer.
We optimize PPC based upon the strategies set forth by your skilled team of marketing partners, not solely on the recommendations of automated computer data.
Our pros are also experts in Bing, Adroll, Demand Side Platform, and anything else on the web that draws your customers closer to you.
Zero Gravity Marketing is about results. We improve branding, cause an uptick in traffic, and create conversions. The people at the bottom of your sales funnel need to know where to go when they reach the end of their journey; our job is to bring your leads home.
To get started with PPC marketing, contact Zero Gravity Marketing today.