Pay-Per-Click (PPC) Services
ZGM offers a full-service suite of pay-per-click management services, created with your ideal audience in mind. Our paid media experts tailor our Pay-Per-Click strategies around customer’s needs. This then allows our team to construct unique consumer messaging based on which stage of the buyer’s journey they are in. The overall strategy helps brands visualize the different phases consumers go through when deciding to make a purchase.
Full-Funnel Marketing
There are four stages to full-funnel marketing: awareness, consideration, decision, and retention. The consumer begins with researching potential solutions that could fix their current problem and then moves into comparing different products to find the one that best suits them. As they continue through the buyer’s journey, they eventually decide they are ready to say yes to a product or service and once they do, they continue to seek helpful information to receive the most out of it. Because the marketing funnel is a full-circle approach, advertising shouldn’t stop after the first conversion. It’s important to continue to market to your customer base with upsell and cross-sell content, as well as with any other content that will benefit them, and continue to position you as the subject-matter expert.
What is PPC?
Pay-per-click advertising is like having a direct line to your customers. It’s a digital marketing strategy that lets you place ads on search engines and other platforms, paying only when someone clicks on your ad. This means you’re not just broadcasting your message to the masses, but connecting with people who are actively interested in what you offer. It’s an effective way to drive targeted traffic to your website, boost brand visibility, and generate leads.
PPC Services at ZGM
What is the PPC Process at ZGM?
When you partner with Zero Gravity Marketing for PPC services, we kick off our process with an in-depth analysis of your business, industry landscape, and competitors. This analysis lays the foundation for a customized PPC strategy designed to achieve your specific goals while working within your budget constraints. Our services encompass everything from meticulous keyword research to compelling ad creation, strategic campaign management, and precise performance tracking.
Why Choose ZGM for CT PPC?
Zero Gravity Marketing is your trusted partner for PPC services in Connecticut, backed by a track record of delivering exceptional results for our clients. Our team of PPC experts is not only Google Ads certified but also deeply passionate about staying ahead of the curve with the latest trends and best practices in PPC advertising. As a full-service digital marketing agency, ZGM prides itself on awards and industry recognition. Our CT marketing company was named a Google Premier Partner due to the exceptional work that we provide our clients. We take a personalized approach to every campaign, ensuring that your goals are not just met but exceeded. With us, you can expect transparent communication, data-driven strategies, and a relentless commitment to your success in the competitive digital landscape.
What Industries Do We Offer PPC Services for?
Zero Gravity Marketing specializes in providing tailored PPC services for various industries, including healthcare, technology, retail, finance, and education. Our industry-specific approach ensures that your PPC campaigns are strategically crafted to resonate with your target audience and achieve your unique business objectives. By partnering with a CT PPC agency like ours, you can trust that your campaigns are in the hands of marketing professionals who understand the nuances of your industry and are committed to delivering exceptional outcomes.
Customer Testimonials
I highly recommend ZGM for all your SEO and PPC needs! They are truly an extension of our team and we continue to see great success.
– Shannon O'Boyle
One of the best decisions I have ever made as a Marketing Director, is to partner with Zero Gravity to handle our PPC, SEO and Digital Strategy. This talented team continues to impress me on every level. A trusted partner; results driven, excellent communication skills, tremendous knowledge, patience and willingness to listen, teach and lead - no wonder I look forward to our weekly calls! I have come to rely on Zero Gravity for advice on everything and anything marketing related!
– MJ Sullivan
Our top vendor for driving revenue. Monthly review calls are very informative with all content and numbers explained in detail. The staff is excellent and very responsive to our needs. We appreciate the attention to detail on all of our requests. I recommend ZGM for all digital marketing needs.
– Shannon O'Boyle
We love working with the Zero Gravity Marketing team! They have the perfect combination of great website design and development skills and they also have a fantastic digital marketing team. They handle our SEO, Google Ads, email marketing and social media marketing efforts. If you’re looking for a digital marketing agency, we highly recommend Zero Gravity!
– Jim Montano
The ZGM team have done a great job for us optimizing developing and optimizing our web site so that it performs well on the internet. They are great to work with.
– Jeff Swiggett
I've worked with Zero Gravity for a few years now and am consistently impressed with their services. They help us with SEM/SEO and web development. I highly recommend their services to any business seeking such services.
– Mark Strong
PPC & Paid Media FAQs
Build Your PPC Campaign with ZGM
In a phrase — we're good at what we do. We've been actively managing PPC campaigns since 2004. All of our team members are Google Ads certified, and we're a proud Premier Google Partner. Our approach is never cookie-cutter. ZGM employs versatile internet marketing strategies that allow us to pivot to new approaches and stay on the cutting edge of digital advertising trends.
Zero Gravity Marketing is about results. Whether you are seeking your first ever PPC campaign or need a revision to your current strategy, ZGM will improve your branding, cause an uptick in traffic, and create conversions. The people at the bottom of your sales funnel need to know where to go when they reach the end of their journey; our job is to bring your leads home. To get started with PPC marketing, contact Zero Gravity Marketing today.
“To us, excellent communication amongst the PPC team members, a healthy understanding of a work-life balance, and strong, responsive management from the top-level down is the reason why ZGM is so successful. The Pay-Per-Click team is hungry for results, and if advertisement performance isn’t where it needs to be, we are quick to pivot strategy and maximize success across all platforms. Our strong work ethic, professional background on how to run successful ads, combined with a well-respected environment that feels like family, has led to the company we are today.”
- Kyra Klopp, Director Paid Media
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