Ahead of the Digital Marketing Curve

Technology, media, and search engine algorithms change frequently. What was considered effective search engine optimization (SEO) last month may be detrimental to your search rankings today. Zero Gravity Marketing stays up-to-date with SEO best practices. Digital marketing is constantly changing, and nobody adapts faster than we do.

100% Transparent

Our approach is different than other digital marketing agencies: We are 100% transparent about our work. We strongly believe that ethical actions reign supreme and we will always be transparent with both our clients and our digital marketing services. You will always know what we are doing for you, when we are doing it, and why.

Real Communication

Not only do we clarify and communicate your digital marketing strategy, we are also quite pleasant to work with (if we do say so ourselves). You should be able to discuss our digital marketing services when you need to, and we are willing to work around your schedule.

Focused on Results

Unlike other digital marketing agencies, we focus on results first. We are constantly tracking the outcomes of our efforts and are continuously making changes to ensure you are getting the best ROI possible. Digital marketing services are a necessary part of business operations in today’s technology-centric world. Give us a call today. We are one of the best digital marketing agencies in CT, and we love to customize our digital marketing services to fit your business.

Digital Marketing Collaboration

SEO

To earn a coveted top spot in the search engines, a detailed, consistent, comprehensive strategy is a must. Our SEO team knows what it takes to rank using advanced SEO tactics that give you clout with Google and with your readers. We remain a step ahead of the current trends, and adjust strategies as needed to keep up with Google’s latest algorithm. We are also a HubSpot partner agency providing exclusive inbound marketing services through the HubSpot suite of tools.

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PPC

Zero Gravity is a Premier Google Partner. We eat, sleep, and breathe data. Our cross-functional PPC team analyzes your metrics and reports them back to you with 100% transparency, so you always know how your ads are performing. We work hard to ensure you make the most of your digital marketing investment as we maximize the ROI of your PPC campaigns. Our status with Google provides us access to special programs and support only available to premium partners.

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Conversion Rate Optimization

When it comes to optimizing conversion rates, our goal is two-fold: to diagnose conversion rate problems and to prescribe the right fixes. ZGM's conversion rate optimization is comprised of a four-part structure, which enables us to redesign your website in accordance with consumers' expectations in today's market.

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Content Marketing

What you say and how you say it really does matter, and at Zero Gravity Marketing we make content creation a central part of our strategy, gearing all other details around it. Not only can content marketing help increase your chances of appearing in potential customers' searches, but it can establish your company as an industry expert, add value to your readers, and enhance your reputation.

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Social Media

In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. At Zero Gravity Marketing, our approach to social media marketing is unique: we lead with strategy and let the data dictate the future. As your brand ambassador, we flawlessly match your brand tone and represent your company just as you would.

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Social Media Team

Email Marketing

There’s a reason that 85% of retailers in the U.S. believe email marketing is their most effective tactic for obtaining new customers. It doesn’t matter if you are selling online to the entire country or interacting with your local customers in person, studies show that email marketing works, and works well.

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Marketing Automation

Effective CRM strategy and marketing automation software helps businesses and sales professionals make the most of every lead, nurturing each through the sales funnel to increase conversions, automatically.

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The Blog

Improve Your Digital Marketing Skills with These PPC Certifications and Courses

Knowledge is power. This is especially true when it comes to online advertising, where every search engine and social media platform has a unique set of guidelines for making the process work best. While there are a ton of different options out there, our awesome team has put together this post to help you understand…

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Top Google Ads Bidding Strategies to Implement for Your Campaigns

Google Ads offers a myriad of bidding opportunities and strategies designed to help you achieve your most ambitious campaign goals without exceeding your budget. While these strategies may initially seem confusing, it’s important to understand your options before you select a particular approach. This knowledge will allow you to make strategic decisions that are most…

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The Content Strategists Guide to Creating a Whitepaper

Whitepapers are considered a valuable tool in any digital marketing arsenal and can dramatically strengthen brand authority. This long-form content provides a thorough overview of a relevant topic, typically providing between six and eight pages of well-researched information. Like any content, whitepapers call for great attention to detail. The proper tone and information should come together…

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Spreading the Love: The Importance of Social Media Engagement

It’s hard to deny that February is the season of love. With hearts and roses abound, now is the perfect time to remind the people in your life how much you appreciate them – including your customers. This month, integrate social media engagement into your strategy and share the love with your followers. Read on…

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SEO for Financial Services: What You Need to Know

There’s no doubt that the financial services industry can be lucrative. However, just having a website for your business isn’t the best way to bring attention to your services. You have to engage in online advertising to stand out from the many other firms out there who do what you do. Likewise, marketing to high-net-worth…

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2020 Google Core Updates: Everything You Need to Know

In the world of search engine optimization (SEO), one thing is always certain – Google algorithm updates. Just when we think we can get comfortable with the status quo, the tech giant likes to come around and shake things up without giving a real explanation of what or why. And that’s what just happened in…

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Six Steps to Take to Rank New Content FAST

Search engine optimization (SEO) requires long-term dedication – it takes time to learn how to improve your Google rankings. However, sometimes, you need your content to rank as quickly as possible. But how do you push new content to the top of search engine results pages (SERPs)? Luckily, several strategies can help. Let’s take a…

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What Is Ad Fatigue?

Content may be king, but it’s only natural to grow weary after being bombarded with uninspired marketing messages. As the old cliché states, variety is the spice of life – and it’s woefully needed in the often-repetitive world of marketing. Even the cleverest, most impressive campaign is eventually bound to bore users. Known as ad…

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Peter Cahill, Technical Project Manager

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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