Ahead of the Digital Marketing Curve

Technology, media, and search engine algorithms change frequently. What was considered effective search engine optimization (SEO) last month may be detrimental to your search rankings today. Zero Gravity Marketing stays up-to-date with SEO best practices. Digital marketing is constantly changing, and nobody adapts faster than we do.

100% Transparent

Our approach is different than other digital marketing agencies: We are 100% transparent about our work. We strongly believe that ethical actions reign supreme and we will always be transparent with both our clients and our digital marketing services. You will always know what we are doing for you, when we are doing it, and why.

Real Communication

Not only do we clarify and communicate your digital marketing strategy, we are also quite pleasant to work with (if we do say so ourselves). You should be able to discuss our digital marketing services when you need to, and we are willing to work around your schedule.

Focused on Results

Unlike other digital marketing agencies, we focus on results first. We are constantly tracking the outcomes of our efforts and are continuously making changes to ensure you are getting the best ROI possible. Digital marketing services are a necessary part of business operations in today’s technology-centric world. Give us a call today. We are one of the best digital marketing agencies in CT, and we love to customize our digital marketing services to fit your business.

Digital Marketing Collaboration

SEO

To earn a coveted top spot in the search engines, a detailed, consistent, comprehensive strategy is a must. Our SEO team knows what it takes to rank using advanced SEO tactics that give you clout with Google and with your readers. We remain a step ahead of the current trends, and adjust strategies as needed to keep up with Google’s latest algorithm. We are also a HubSpot partner agency providing exclusive inbound marketing services through the HubSpot suite of tools.

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PPC

Zero Gravity is a Premier Google Partner. We eat, sleep, and breathe data. Our cross-functional PPC team analyzes your metrics and reports them back to you with 100% transparency, so you always know how your ads are performing. We work hard to ensure you make the most of your digital marketing investment as we maximize the ROI of your PPC campaigns. Our status with Google provides us access to special programs and support only available to premium partners.

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Conversion Rate Optimization

When it comes to optimizing conversion rates, our goal is two-fold: to diagnose conversion rate problems and to prescribe the right fixes. ZGM's conversion rate optimization is comprised of a four-part structure, which enables us to redesign your website in accordance with consumers' expectations in today's market.

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Content Marketing

What you say and how you say it really does matter, and at Zero Gravity Marketing we make content creation a central part of our strategy, gearing all other details around it. Not only can content marketing help increase your chances of appearing in potential customers' searches, but it can establish your company as an industry expert, add value to your readers, and enhance your reputation.

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Social Media

In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. At Zero Gravity Marketing, our approach to social media marketing is unique: we lead with strategy and let the data dictate the future. As your brand ambassador, we flawlessly match your brand tone and represent your company just as you would.

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Social Media Team

Email Marketing

There’s a reason that 85% of retailers in the U.S. believe email marketing is their most effective tactic for obtaining new customers. It doesn’t matter if you are selling online to the entire country or interacting with your local customers in person, studies show that email marketing works, and works well.

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Marketing Automation

Effective CRM strategy and marketing automation software helps businesses and sales professionals make the most of every lead, nurturing each through the sales funnel to increase conversions, automatically.

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The Blog

How to Choose the Right Type of Facebook Ad for Your Campaign

Facebook may seem like old news in a rapidly changing social media sphere, but this powerhouse isn’t going anywhere. Boasting 2.45 billion monthly users as of 2019’s third fiscal quarter, the social networking site continues to achieve impressive engagement. For this reason, it remains a top option for advertisers in a variety of industries. The versatile array…

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Why Coronavirus Doesn’t Have to Create Uncertainty for Digital Marketing

It’s not really a secret that we are living in a bit of a chaotic era due to the COVID-19 virus. As Coronavirus news continues to dominate headlines, schools close, and we are encouraged to practice social distancing by staying at home, it is normal to feel a little panic and anxiety. In fact, the…

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Lyndi Holzwarth, Technical Project Manager

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Become a Certified Content Marketing Strategist with These Courses

You know content is important when it comes to online marketing. But do you really know how much goes into making written text turn into organic traffic? As it turns out, it takes more than just adding a few new blog posts to your website. Content marketing requires a little bit of skill and a…

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Technical SEO Secrets & Tips for 2020

A really big misconception about search engine optimization (SEO) is that it is all about content and keywords. While these two things are really important to a solid organic SEO plan, they aren’t the only things you should pay attention to in order to ensure that coveted first page ranking position. When it comes to…

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Understanding the Relationship Between Search Intent & Content

At its core, search intent is exactly what it sounds like – the alignment between WHAT a user is searching for and WHY they happen to be searching for it. It isn’t enough to just craft content around keywords anymore. You need to build that content with the context around those long-tail keywords too. In…

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What is Project Beacon, and How Can it Help Your Business?

A few months ago, select businesses started receiving strange packages from Google. Some of these businesses had requested to be part of Google Project Beacon—others had no idea why this package came and worried about whether they’d be billed for it. Fortunately, you don’t need to pay for the Google Project Beacon device. But still—what is Project…

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Why You Should Harness the Power of Influencers

Imagine this: You’re scrolling through Instagram when, all of a sudden, your favorite influencer posts about a product that catches your eye. After following her page for years, you’ve grown to trust her. So, when she explains how fantastic this product is, you take her at her word and click through her profile to the…

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Local Business Owner’s Guide to Google My Business in 2020

Do you own a brick-and-mortar business with a physical location that customers visit? Or do you offer a service that allows you to travel to customer locations? Then you absolutely need to take advantage of Google My Business (GMB). This online tool helps put your company’s listing front and center of potential customers searching for…

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