Ahead of the Digital Marketing Curve

Technology, media, and search engine algorithms change frequently. What was considered effective search engine optimization (SEO) last month may be detrimental to your search rankings today. Zero Gravity Marketing stays up-to-date with SEO best practices. Digital marketing is constantly changing, and nobody adapts faster than we do.

100% Transparent

Our approach is different than other digital marketing agencies: We are 100% transparent about our work. We strongly believe that ethical actions reign supreme and we will always be transparent with both our clients and our digital marketing services. You will always know what we are doing for you, when we are doing it, and why.

Real Communication

Not only do we clarify and communicate your digital marketing strategy, we are also quite pleasant to work with (if we do say so ourselves). You should be able to discuss our digital marketing services when you need to, and we are willing to work around your schedule.

Focused on Results

Unlike other digital marketing agencies, we focus on results first. We are constantly tracking the outcomes of our efforts and are continuously making changes to ensure you are getting the best ROI possible. Digital marketing services are a necessary part of business operations in today’s technology-centric world. Give us a call today. We are one of the best digital marketing agencies in CT, and we love to customize our digital marketing services to fit your business.

Digital Marketing Collaboration

SEO

To earn a coveted top spot in the search engines, a detailed, consistent, comprehensive strategy is a must. Our SEO team knows what it takes to rank using advanced SEO tactics that give you clout with Google and with your readers. We remain a step ahead of the current trends, and adjust strategies as needed to keep up with Google’s latest algorithm. We are also a HubSpot partner agency providing exclusive inbound marketing services through the HubSpot suite of tools.

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PPC

Zero Gravity is a Premier Google Partner. We eat, sleep, and breathe data. Our cross-functional PPC team analyzes your metrics and reports them back to you with 100% transparency, so you always know how your ads are performing. We work hard to ensure you make the most of your digital marketing investment as we maximize the ROI of your PPC campaigns. Our status with Google provides us access to special programs and support only available to premium partners.

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Conversion Rate Optimization

When it comes to optimizing conversion rates, our goal is two-fold: to diagnose conversion rate problems and to prescribe the right fixes. ZGM's conversion rate optimization is comprised of a four-part structure, which enables us to redesign your website in accordance with consumers' expectations in today's market.

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Content Marketing

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Social Media

In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. At Zero Gravity Marketing, our approach to social media marketing is unique: we lead with strategy and let the data dictate the future. As your brand ambassador, we flawlessly match your brand tone and represent your company just as you would.

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Social Media Team

Email Marketing

There’s a reason that 85% of retailers in the U.S. believe email marketing is their most effective tactic for obtaining new customers. It doesn’t matter if you are selling online to the entire country or interacting with your local customers in person, studies show that email marketing works, and works well.

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Marketing Automation

Effective CRM strategy and marketing automation software helps businesses and sales professionals make the most of every lead, nurturing each through the sales funnel to increase conversions, automatically.

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The Blog

Ashley Helmus, Senior Marketing Specialist

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Exit-Intent Popups: What Are They & How Can They Increase Conversions?

When it comes to marketing, success often comes down to getting the right message in front of a specific audience. But to do that, you need to understand the context surrounding those audience members. Who are these people? What do they need, and why are they looking for it? These are all critical questions to answer. Luckily,…

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The Leukemia & Lymphoma Society #KissBloodCancerGoodbye Campaign

September marks the end of summer and the start of the school year. However, it’s not simply about buying new school supplies and bringing your autumn clothing out of storage. It’s also Blood Cancer Awareness Month (BCAM), during which patients, survivors, their loved ones, and more work together to spread the word about blood cancers….

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How to Measure Success for Voice Search 

Voice search optimization is a relatively untapped field in the realm of digital marketing. One study found that the majority of the top-50 eCommerce brands have not yet optimized their platforms for voice search assistants like Alexa or Google Home. In fact, only 8% of these companies have leveraged an Alexa skill, and only 14% have developed Google…

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Minimalism in Design – How to Balance Boring and Beautiful 

One of the most important goals of branding is to effectively communicate messages to an audience. However, information about your brand’s identity can become lost when surrounded by overcomplicated, detail-heavy design. Therefore, it’s crucial to choose branding that highlights your key messages, rather than drowning them out. One of the most effective ways to do this is through minimalism – a sleek, simple design…

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The Facebook Redesign – What It Means for Marketers & Brands 

Following a headline-making announcement at this year’s F8 conference, Facebook is set to begin rolling out its brand-new desktop layout. And while the platform has seen many changes since its debut in 2004, this redesign is perhaps the most significant. With quite a few design changes coming in the near future, it’s important to know what…

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Display Network Targeting is Now Available for Customer Match Audiences on Google Ads   

Change is afoot for Google’s Customer Match, which recently became available on the Display Network. This is exciting news for businesses looking to expand their digital marketing footprint while customizing campaigns to achieve the best possible return on investment (ROI). Below, we explain why Customer Match is so valuable – and why it will be even better now…

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Spooky Social Media: Busting Common Myths + Statistics You Need to Know 

Halloween is just around the corner, and needless to say, things are getting a bit spooky around here. So, in the spirit of the upcoming holiday, we’re busting a few of the scariest social media myths and discussing some important statistics you need to know. Let’s take a look!  Common Social Media Myths Debunked  When it comes to…

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The Best Digital Marketing Conferences of 2019 and 2020 

Marketing conferences are a great way to brush up on your skills, stay up to date with industry news, and network with other professionals in the field. However, with so many different events going on throughout the country, it can be difficult to choose which one to attend. That’s why we’re breaking down 10 of…

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