Ahead of the Digital Marketing Curve

Technology, media, and search engine algorithms change frequently. What was considered effective search engine optimization (SEO) last month may be detrimental to your search rankings today. Zero Gravity Marketing stays up-to-date with SEO best practices. Digital marketing is constantly changing, and nobody adapts faster than we do.

100% Transparent

Our approach is different than other digital marketing agencies: We are 100% transparent about our work. We strongly believe that ethical actions reign supreme and we will always be transparent with both our clients and our digital marketing services. You will always know what we are doing for you, when we are doing it, and why.

Real Communication

Not only do we clarify and communicate your digital marketing strategy, we are also quite pleasant to work with (if we do say so ourselves). You should be able to discuss our digital marketing services when you need to, and we are willing to work around your schedule.

Focused on Results

Unlike other digital marketing agencies, we focus on results first. We are constantly tracking the outcomes of our efforts and are continuously making changes to ensure you are getting the best ROI possible. Digital marketing services are a necessary part of business operations in today’s technology-centric world. Give us a call today. We are one of the best digital marketing agencies in CT, and we love to customize our digital marketing services to fit your business.

Digital Marketing Collaboration

SEO

To earn a coveted top spot in the search engines, a detailed, consistent, comprehensive strategy is a must. Our SEO team knows what it takes to rank using advanced SEO tactics that give you clout with Google and with your readers. We remain a step ahead of the current trends, and adjust strategies as needed to keep up with Google’s latest algorithm. We are also a HubSpot partner agency providing exclusive inbound marketing services through the HubSpot suite of tools.

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PPC

Zero Gravity is a Premier Google Partner. We eat, sleep, and breathe data. Our cross-functional PPC team analyzes your metrics and reports them back to you with 100% transparency, so you always know how your ads are performing. We work hard to ensure you make the most of your digital marketing investment as we maximize the ROI of your PPC campaigns. Our status with Google provides us access to special programs and support only available to premium partners.

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Conversion Rate Optimization

When it comes to optimizing conversion rates, our goal is two-fold: to diagnose conversion rate problems and to prescribe the right fixes. ZGM's conversion rate optimization is comprised of a four-part structure, which enables us to redesign your website in accordance with consumers' expectations in today's market.

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Content Marketing

What you say and how you say it really does matter, and at Zero Gravity Marketing we make content creation a central part of our strategy, gearing all other details around it. Not only can content marketing help increase your chances of appearing in potential customers' searches, but it can establish your company as an industry expert, add value to your readers, and enhance your reputation.

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Social Media

In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. At Zero Gravity Marketing, our approach to social media marketing is unique: we lead with strategy and let the data dictate the future. As your brand ambassador, we flawlessly match your brand tone and represent your company just as you would.

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Social Media Team

Email Marketing

There’s a reason that 85% of retailers in the U.S. believe email marketing is their most effective tactic for obtaining new customers. It doesn’t matter if you are selling online to the entire country or interacting with your local customers in person, studies show that email marketing works, and works well.

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Marketing Automation

Effective CRM strategy and marketing automation software helps businesses and sales professionals make the most of every lead, nurturing each through the sales funnel to increase conversions, automatically.

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The Blog

The Top 10 Digital Marketing Conferences to Check Out in 2020

A new year means new chances to learn, network, and excel in your field. The best way to do that? Attend conferences across the country that challenge your thinking and enhance your skillset. Take a look at 2020’s top conferences: Pubcon (Austin, TX – February 6th, 2020) With four educational tracks led by industry experts…

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How to Do Keyword Research for Voice Search 

It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month!   Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…

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Maddy Garber, Graphic Designer

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…

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Best SEO Training Courses and Certifications to Improve Your Skills

Search engine optimization (SEO) is one of those special enigmas of digital marketing. Everyone wants to get their site ranked in a decent position, but not many people know the right moves to make to achieve certain organic SEO success. Fortunately, there is plenty of information out there to help you understand the process, including…

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Motion Graphics – What Are They & How Are They Made?

Do you ever find yourself mindlessly scrolling through social media when, out of nowhere, something moves and catches your attention? If so, motion graphics are doing their job. You see, motion graphics are a new way of communicating with audiences in the social sphere. These animated images have been gaining popularity with brands and marketers…

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Six Steps to Creating a Rich Snippet Blog Post 

Do you know how sometimes, when you perform a Google search, you’re greeted not by a simple page of links but instead see results that show images, ratings, and other types of elements that go beyond that basic text? These are called “rich snippets,” and they’re not only a great way to better engage with your target audience,…

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How to Build Customer Loyalty Through Reputation Management

In today’s world, a sizable portion of consumer interactions occur online – both on social media and on review websites like Yelp. As a result, it’s just as important to show excellent customer service in the digital space as it is in person. Online platforms provide valuable insight into the customer experience. Therefore, responding to…

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What’s the Difference Between Organic SEO and Local SEO? 

Search engine optimization (SEO) is a key element of digital marketing that helps to ensure your company’s website reaches your target audience. There are many different SEO strategies available to marketers and businesses, but two of the most common are organic SEO and local SEO.    Let’s take a closer look at the difference between organic and local SEO and…

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What is Organic SEO?

At its core, organic Search Engine Optimization (SEO) is unpaid SEO. Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. The goal is to create engaging, keyword-focused blog posts that Google wants to index. This means you don’t have to pay for an ad targeting your audience to drive traffic to your site. In the long run, this is…

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