Natural SEO Services

Keyword research is a vital part of our SEO work. Our natural SEO team has access to valuable tools that help us analyze keyword phrases to determine their search volume and competition in the SERPs. This research allows us to build a list of keywords to target in your content and SEO tags for increased natural search rankings. Ideally, we look for terms with high search volume, a relatively small amount of competition, and a high degree of relevancy to your website.

A keyword ranking report is an analysis to see where you currently rank in major search engine results for your target keyword phrases. This information helps us determine which pages already have decent rankings, so we can optimize them and help them move up in the SERPs. This idea of “going with the grain” can make your SEO efforts much more beneficial as opposed to attempting to rank highly for a keyword that your site is not yet “on the map” for in the search engines. We also use this report to benchmark your current rankings so that we can measure improvement over time and make strategic natural SEO recommendations.

From an SEO perspective, any website that competes with your business for search engine rankings is your online competitor. During a competitor analysis, we reverse-engineer sites that rank highly for your most important keywords and analyze the techniques that they used to achieve their rankings. Specifically, we look at their website code (including meta tags, ALT tags, and header tags), keyword frequency, and density of top keyword phrases. Our organic SEO specialists will also run an analysis of their inbound links and social media optimization. For larger sites, we also analyze the approximate number of visitors and compare this information to your analytics data.

In this stage of the SEO benchmark report, we examine your website’s architecture to ensure it is search engine friendly with a digital marketing audit. We look for a variety of issues, such as text that is not readable by search engines because it is contained within images. Our specialists will also analyze your title tags, meta tags, ALT tags, and header tags and check for XML sitemaps, social media integration, 301 redirects, schema markup, and more to ensure your site is fully optimized for search.

During a content analysis, our team examines your site’s current content to determine if top keyword phrases are used enough in the right places. Additionally, we can identify duplicate content that can cause problems with visibility on search engines. We will also check your current website speed according to Google and will make recommendations to improve it.

Did you know that factors outside of your website (also known as off-site SEO) can affect your search engine rankings? A primary example of this is the number of inbound links your site has. An inbound link is a link from an external source that points to your website. The quantity and quality of links you have are some of the main ranking factors that search engines use. Therefore, it’s important to analyze where you currently stand in terms of off-site SEO. During an off-site SEO analysis, we check to see how many quality inbound links you have as well as how many social media shares your site has received.

A search engine saturation analysis checks each of the major search engines to determine if they have indexed all of the content on your website. It is not uncommon to find that large portions of your site have not been indexed – an issue that can decrease your online visibility. Our SEO team will set up Google Search Console for your website and submit an XML sitemap of all pages to ensure they are indexed.

This analysis also allows us to find outdated pages that should have been removed from the server, as well as orphan pages that leave site visitors stranded. Then, we’ll recommend effective solutions for any issues we come across.

Having website analytics is only useful if you know how to interpret the data and use it to take strategic actions. In this phase of your SEO benchmark report, we analyze all of your analytics data and make recommendations based on our findings. For example, visits and conversions by source are reported to make more informed decisions about your digital marketing budget. Flaws with analytics data, issues with tracking codes, and problems with goal-tracking are also reported. To improve performance and decrease bounce rates, we analyze top landing pages, keywords, and referring websites.

Our SEO team will map out your website and match each page with keyword phrases that are most relevant based on its content. The keyword map serves as a guide for content developers as they create content for your website. We will also use this information to write unique title tags and meta descriptions that are tailored to each webpage using SEO best practices.

If you want to increase your website’s search engine rankings, it is important to add new, high-quality content on a regular basis. Having additional content will increase the number of keywords on your site and help you build links. While there are many ways to add valuable content to your website, a blog provides an excellent opportunity to add resource content, otherwise known as link bait. As part of our monthly SEO services, our team will recommend blog or webpage topics, create high-quality content, and optimize it using SEO best practices.

Link building is one of the most important parts of a natural SEO strategy. When you can produce engaging content that earns a link from another website, you are essentially telling Google that you are an authority in your industry. This translates to higher rankings on the SERPs.

Utilizing state-of-the-art SEO tools, our team can find blogs and websites that are relevant to your industry. We measure the effectiveness of a link from each site by looking at the domain authority, page authority, outbound links, and spam score. Then, our SEO specialists will contact the website owner to pitch a guest blog post. Many links can be built for free in exchange for the guest blog; however, in some instances, there is a fair one-time price. We can then monitor the URL to ensure it stays in place after it is built. We also build backlinks by way of unlinked brand mentions and broken link reclamation.

Our organic SEO tools ensure that we are successful in finding link building opportunities. For example, using the spam score in Moz, we can disavow any spammy URLs to prevent them from damaging your natural search rankings. With a strong link building strategy, your SEO efforts will be that much more effective.

Citations are an important off-page SEO factor. They are an online reference to your business’s name, address, and phone number. Much like links to your website, Google uses citations when evaluating the online authority of your business. Utilizing our SEO tools, we are able to search the web for inconsistent citations as well as new citation opportunities. Then, we can fix inconsistencies and add new citations as needed. Learn More

A/B testing is the process of comparing two versions of a webpage to see which one performs better. The ZGM team can create two separately designed landing pages for a certain product or service, each containing unique calls to action, content, and more – let’s call them “Design A” and “Design B.” During an A/B test, half of the web visitors will go to Design A while the rest will go to Design B. Whichever page generates a better conversion rate will be used moving forward. This is an effective strategy for measuring how the design, layout, and calls to action directly affect your website’s user experience.

A conversion happens when a visitor completes a desired action. For eCommerce websites, a conversion can be a purchase, while service-based sites may look for completed contact forms. As part of our SEO services, our team will make recommendations that help increase your conversion rates, such as making forms shorter, removing “roadblocks,” adding incentives, incorporating calls to action, and increasing urgency.

Based on our analysis in your SEO benchmark report, we can outline the changes that need to be made to your code in order to increase your search engine rankings. This could include adding new pages, refreshing your meta tags, and more. We will also make recommendations for how we can increase website speed, mobile usability, and anything else we can do to improve your results.

Each month, our team will analyze statistics collected by Google Analytics, Moz, and other tracking tools to determine whether you see an increase in website rankings, visits, and leads. Then, we will provide an in-depth report, so you know exactly where you stand. Reporting includes recommendations based on results, which aid us in further optimizing your site and increasing conversion rates. During this phase, we also check to ensure that search engines are indexing your website as intended, identify any broken links, and assess your site speed.

In addition to monthly reports, we will also set up a custom marketing reporting dashboard that you can visit to view all analytics data. Here, you will find valuable information, such as visits from Organic Search and Pay-Per-Click, conversions by source, current rankings, and other key performance indicators (KPIs) you wish to see. These dashboards update automatically, so you can check in on our progress in real time at any moment.

At the end of each month, the ZGM team will review your site’s results and make recommendations for upcoming months. Several SEO and Inbound Marketing recommendations may be made based upon our knowledge of your goals. Then, we will work with you to prioritize and execute tasks.

SEO is only one piece of a much larger puzzle. With recent changes to search engine algorithms, it is now necessary to invest in Content Marketing, too. Simply tweaking meta tags and optimizing pre-existing content is no longer enough to rank highly. SEO is now about generating large amounts of valuable content (such as blog posts, infographics, press releases, etc.) and optimizing them for search with strategic keywords.

ZGM can help you develop an editorial calendar of content topics that are relevant to your industry. Upon approval of the topics, our Content Marketing team will develop the content, proof it, and submit it for review. Our SEO experts will then write title tags, meta descriptions, header tags, and ALT tags and optimize the content based on our understanding of your target keywords and SEO goals.