Expert Strategies to Improve Click-Through Rate
If you spent hours creating strong content and a search engine optimization (SEO) strategy to match, you want people to click on it. Click-through rate (CTR) has a large impact on SEO, so even if you’re the first search engine result page (SERP) result and few people click through, you may not be as optimized…
When to Invest in Voice Search SEO
With voice search technology making its way into homes through Alexa and Siri, you may be questioning whether or not your business strategy should be implementing voice search engine optimization (SEO) services. Incorporating voice search optimization (VSO) into your operations ultimately depends on your line of business and your clientele, so it’s essential to know…
Everything You Need to Know About Social Media Calendars
The new year is in full swing, and it’s only natural to start making plans for what’s to come. In your personal life, you might be thinking about resolutions or looking for ways to knock out bad habits with more positive ones. In the business world, you should be focusing on your future marketing efforts. …
10 Stats That Prove Why You Need Link Building in Your SEO Strategy
Whether you’re new to link building or this process is familiar, you will be sure to find useful statistics in this guide. Why? Search engine optimization (SEO) is always changing, so the importance of building quality links has never been higher. To compete against similar brands and thrive online, you need to be flexible with…
Marketing Automation 101
Every business is on a journey to grow, increase revenue, and become successful. However, to achieve these goals, your company’s departments, strategies, and technology must be aligned. To do so, you need to utilize marketing automation. Technology like this enables strong, modern business processes, helps nurture customer relationships, and much more. Marketing automation uses software…
Paid Social Trends to Pay Attention to in 2021
A new year brings new opportunities to promote and grow your business on social media. But how do you reach success with paid advertising? It starts with understanding and leveraging the latest trends. Are you ready to step up your social media advertising game in 2021? Keep the following trends in mind to make the…
Staying Social in the New Year: Top Social Media Trends and Predictions for 2021
In the digital world, things change quickly. This is especially true on social media platforms – you might think you’re up to date on everything that’s going on, only to find that you’ve been missing out on key features and current trends. While no one has a crystal ball, there are some things you should…
ZGM Digital Marketing Experts Discuss What Matters Most in 2021
Planning for the new year can feel like a bit of a challenge. To make it a little bit easier, especially in a world that’s changing every day, we’ve gathered quotes from each of our Zero Gravity Marketing department heads. Hear them weigh in on what matters most and what to consider in your digital…
15 Paid Search Best Practices for 2021
The past year was very different for most of us, and many people are looking forward to starting over in 2021. As the new year kicks off, digital marketers everywhere are getting their calendars lined up and embarking on new budget talks. Often, this involves optimizing and streamlining paid advertising strategies to yield even better…