The Difference Between Front-End, Back-End, and Full-Stack Development in WordPress
WordPress web development is complex and often done in sections or layers because there are intricate pieces that fit together to create what you see on the screen. Therefore, it’s separated into three categories: front-end, back-end, and full-stack. Below, we’re breaking down what each category entails when it comes to building a WordPress site. What…
Lead Generation Tactics for Technology & Software Companies
Marketing within each industry is different, especially if you sell a product that has no physical presence. Because business-to-business (B2B) marketing funnels are longer, technology and software companies need to prioritize lead generation to create effective marketing campaigns. What is Lead Generation? For many marketers, lead generation is the primary goal. To generate leads, you…
Digital Marketing Strategies for Energy Companies
The paradigm shift that the commercial business world is facing has left no stone unturned. The energy industry is no exception. Energy companies are getting a run for their money in keeping pace with product innovation, green regulation, and retaining and expanding their current customer base. With changing definitions of buyers and consumers and the…
What Results Can I Expect From Content Marketing?
Once upon a time, a content creator could generate content, breeze through their SEO checklist, secure a pair of solid links, tweak the look of their site, hit publish, and then sit back and sip their favorite espresso drink while the traffic is flowing in. If this sounds like a fairytale, then maybe you’re one…
Creating a Newsletter People Will Actually Read
Nobody wants to create content that people don’t read. Unfortunately, that’s what often happens with email newsletters — someone spends a ton of time crafting email content that seems to tell the story the company is trying to get out, only to find that no one ever actually takes the time to digest the information…
Moz 101: Best Practices & How To’s
Whether you’re looking to brush up on your search engine optimization (SEO), master the process, or switch the software you have been using, Moz is the tool for you. Moz is an expert resource to simplify SEO and even offers educational tools and community support. At Zero Gravity Marketing (ZGM), our SEO strategists know the…
How to Get Your Website to Rank Higher on Google
How do you rank higher on Google search results? Well, having a well-built digital footprint is a necessary part of marketing today. The more outreach you have to your audience, the more likely Google is to pay attention to your brand and showcase your pages to its users when they search for the words and…
Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies – the Inc. 5000
For the 3rd Time, Zero Gravity Marketing Appears on the Inc. 5000, Ranking No. 3673 With Three-Year Revenue Growth of 91% MADISON, CT, August 18th, 2021 – Inc. magazine revealed that Zero Gravity Marketing (ZGM) is No. 3673 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The…
For the Third Consecutive Year, Zero Gravity Marketing Makes Inc. Magazine’s Inc. 5000 List of America’s Fastest-Growing Private Companies
Zero Gravity Marketing has landed a spot on Inc. 5000’s list of America’s fastest-growing companies, ranking No. 3673. Inc. magazine ranked Zero Gravity Marketing (ZGM) at No. 3673 on its annual Inc. 5000 list of the nation’s fastest-growing private companies. For three consecutive years, Zero Gravity Marketing has upheld this prestigious award, recognizing the impressive…