Eight Ad Extensions You Should Be Using
Google AdWords offers numerous opportunities to ramp up your campaign and reach new leads. Ad extensions, in particular, are valuable, as they expand to provide additional information that potential customers or clients might find useful. The types of Google ad extensions you use can make a huge difference as you strive for significant gains in key…
Is Your Website ADA Compliant?
When most of us think about Americans with Disabilities Act (ADA) compliance, what comes to mind is usually something like installing ramps or special equipment, having braille versions of literature, or making other accommodations for those with disabilities in businesses and other facilities. We often think of these physical accommodations, but did you know your…
How Much Content Should I Post Each Month?
We’ve all heard that content is king, but do you know how much content you need on your digital court to win the whole kingdom? There is, in fact, a balance between too much and not enough content creation. If you don’t have enough fresh content on your pages, you’ll likely start to see yourself…
Nine Important Elements to a Strong Digital Agency and Client Relationship
Relationships of any type can be a lot of work—whether you’re talking about personal or professional situations. Sure, much of a digital agency and client relationship is based around meeting goals and measuring success, but the key element to the entire scenario is the relationship itself. Without a solid relationship between an agency and a…
How to Update Old Blog Posts: Steps to Refresh & Repost
Do you have writer’s block? Are you struggling to think of a new blog idea? Or are you just short on time? The good news is you don’t have to constantly create new content every week to stay relevant or to rank in the search engines. By recycling and refreshing some of your old content,…
The True Benefits of Guest Posting (SEO and More)
Incorporating guest posting as part of your online marketing strategy is a great tactic. Not only does it help boost your Search Engine Optimization (SEO), but it is also a popular strategy you can use to effectively reach your target audience. But what exactly is guest posting? As the name implies, it is developing and…
Sabrina Tessitore, Content Coordinator
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…
Common Grammar Mistakes Writers Make When Creating Content
Good writing is informative and creative, providing valuable information for readers, but it takes more than good ideas to keep your readers on the page. Great content takes a solid understanding of the English language and grammar – it’s the first step to clear communication. Simple mistakes make any article stick out and look unprofessional….
The Keen Idea: Is Google’s Newest App as Innovative as It’s Rumored to Be?
A brand new product from Google was released last week, known simply as Keen, and has a lot of people talking about it. It is seemingly a reconceptualization of Google Alerts, which sent email alerts when a name or issue you had tagged showed up in search results. Much sleeker in delivery and design (in-app…