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01 09

The Blog

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Five Elements of a Successful Strategic Marketing Plan

Five Elements of a Successful Strategic Marketing Plan

When mapped out constructively, a strategic marketing plan can stimulate growth for your organization by boosting conversion rates and eliminating any efforts that haven’t worked as they were expected to. In order to build out a successful plan, five key elements should be considered. In this blog, we’ll discuss these marketing elements and what they…

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The Impact SEO Has On Gen Z, Millennials, & More

The Impact SEO Has On Gen Z, Millennials, & More

As mobile-first, tech-savvy Gen Z emerges into adulthood, they’re having a massive impact on online retail and search engine optimization (SEO). Unlike previous generations, Gen Z is less likely to remember a time in their life without technology. This being the case, online retailers must tailor their marketing and SEO strategy to build a relationship…

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Zero Gravity Marketing: 2021 Local Excellence Award Winner by UpCity!

Zero Gravity Marketing: 2021 Local Excellence Award Winner by UpCity!

After analyzing and scoring over 70,000 companies, acknowledging both national and local providers with an UpCity Excellence Award, we are proud to say our digital marketing agency has won! Zero Gravity Marketing has been recognized as one of the top B2B service providers of 2021 by UpCity. UpCity’s mission has been and continues to be,…

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How to Use Guest Blogging Strategy to Land More Links

How to Use Guest Blogging Strategy to Land More Links

Guest blogging is one of the most simple yet difficult things a brand can do to increase their link building. It’s easy because many websites are looking for high-quality content in your niche. And if you have that content to offer, they will happily publish it and link back to your site. It’s difficult because…

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YouTube SEO Tools to Take Advantage of In Your Digital Marketing Strategy

YouTube SEO Tools to Take Advantage of In Your Digital Marketing Strategy

Today, there are plenty of platforms that your video search engine optimization (SEO) company can use to spread brand awareness through video marketing. Once upon a time, YouTube was the only option, but now brands can turn to Facebook, Instagram, and Twitter to showcase their video marketing campaigns. Here’s the difference, though — when people…

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To Gate or Not to Gate Content?

To Gate or Not to Gate Content?

Whether or not you should use gated content in marketing is a common debate. It comes down to questions like: Why should you use gated content? How much content should actually be gated? Who should the content be accessible to? With so much to consider, you really need to think about the when, why, who,…

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Do Blogs Lead to Purchases?

Do Blogs Lead to Purchases?

If you’re running a business, you might be wondering whether blog marketing is a good way to boost sales and start building credibility.  You’ve undoubtedly stumbled upon some pretty amazing online content that may have led you to purchase something you didn’t quite need. But, for some reason, were compelled to buy it. The blog…

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Your Go-to Marketing Acronym Cheat Sheet

Your Go-to Marketing Acronym Cheat Sheet

Have you ever had a Zoom call with your agency, and they keep throwing out marketing terms you don’t understand? Maybe just when you think you remember one, a brand new acronym pops into the conversation. From CTA to ROI, people among all industries face this new language barrier — you’re not alone! That’s why…

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Digital Marketing Industry Trends & Statistics 2021 [Updated May 2021]

Digital Marketing Industry Trends & Statistics 2021 [Updated May 2021]

A year ago, consumers were adapting to lockdowns and quarantines, which forced them to experiment with different platforms, the idea of shopping online (for everything!), and attending virtual events. While we won’t quickly forget the toilet paper drought any time soon, we can confidently say which 2021 digital marketing trends are sticking around as we…

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