Making Segmentation Work in Higher Ed Marketing
Most universities try to market to everyone the same way: the same content, the same message, the same funnel. That approach used to work. It doesn’t anymore. Today’s prospective students aren’t on a single, linear path. You’re speaking to high school seniors figuring out where they fit. Transfer students who want to finish what they…
How Programmatic Ads Help Universities in Student Recruitment
The Challenge of Standing Out in Higher Education Marketing University marketing teams today are under pressure from every angle (increased competition, rising ad costs, and prospective students with higher expectations and shorter attention spans). The playing field is no longer local. Schools are competing against online programs, private universities, and regional institutions that are all…
How to Use Geo-Targeting Strategies to Boost College Applications
Universities are spending big on paid media, but too often, they’re casting a net that’s far too wide. The competition for student attention is tougher than ever, especially as national brands, online programs, and test-optional policies continue to blur traditional recruitment boundaries. When your goal is to drive qualified applications and meet enrollment targets, precision…
Is Your Higher Ed Media Mix Built for Today’s Student?
The way students discover, evaluate, and choose institutions has changed. Has your media mix kept up? We’ll be diving into this exact topic at the 2025 AMA Symposium for the Marketing of Higher Education in our pre-conference workshop on Sunday, November 9. But we’re not waiting until then to start the conversation. If you’re still…
Introducing ChatGPT Atlas: What Is It and How to Use It
We know that artificial intelligence has been reshaping marketing for years, but now it’s changing something even bigger: the way we browse the internet. On October 21, 2025, OpenAI introduced ChatGPT Atlas, a new AI browser that merges search, content, and conversation into one immersive experience. For digital marketers, that’s huge. Every click, every search,…
Holiday SEO – How to Prepare For Black Friday & Cyber Monday
As summer nears its end and fall begins, ’tis the season for holiday SEO planning. While it may seem premature to start thinking about holiday shopping season when there’s still pumpkin spice on the shelves, you want to ensure your website is prepared for the influx of holiday shopping come November, especially those with significant…
Guide to Reddit SEO
If you’ve searched for advice or product reviews lately, chances are you’ve seen Reddit threads appearing near the top of Google. Whether it’s someone asking about the best productivity tools, how a piece of software compares, tips for home improvement, or even how to spend a weekend in Paris, Reddit is showing up more prominently…
Lead Generation Tactics for Technology & Software Companies
Your pipeline’s slowing down, but your product is solid. Leads are trickling in, but conversions? Flatlined. It’s not a product issue, it’s a funnel problem. For tech and B2B SaaS lead generation, building a high-performing lead generation engine takes more than a few CTAs and a free trial. It’s time to drop the generic B2B…
SEO vs GEO vs AEO
SEO is dead…or is it? Has SEO evolved? Where are these extra letters coming from and what do they mean? Search is no longer limited to the familiar list of links on Google. Today, your customers are just as likely to ask a question to ChatGPT, get a direct answer in Google’s AI Overview, or…