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9 True Digital Marketing Benefits of Guest Posting
SEO

9 True Digital Marketing Benefits of Guest Posting

If your business is looking to climb up the search engine results pages (SERP), boost your search engine optimization (SEO), and effectively reach your target audience, you need to create guest posts. Before we get into the details of how these articles can help your marketing campaigns, you’re probably wondering what exactly is guest posting…

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What is E-E-A-T?: How to Improve Your Content & SEO Strategy
SEO

What is E-E-A-T?: How to Improve Your Content & SEO Strategy

The idea behind Google’s E-E-A-T is quite simple. We all need to eat to live, and that notion extends to your website content, too. So, let’s dig in a little, shall we? Often referred to as the “Medic” update, industry experts began to notice Google’s positive perception on high-quality content (formerly referred to as E-A-T.)…

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Top 5 Strategies for Enhancing Mobile SEO Performance: Optimizing for Success

Top 5 Strategies for Enhancing Mobile SEO Performance: Optimizing for Success

Optimizing for mobile search is essential in today’s digital landscape, since most users search the web using mobile devices. Your online presence must be crafted with mobile SEO best practices in mind to ensure that you’re reaching your target audience and providing them with the best possible experience. Establishing a proper mobile SEO strategy improves…

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Best Digital Marketing Strategies for 2024

Best Digital Marketing Strategies for 2024

While 2023 has come to an end, it’s fair to assume that the new year may hold onto the same stresses and forced changes the last one challenged us with. Even so, it’s time to push forward and keep your sights on better times ahead. At Zero Gravity Marketing (ZGM), we believe the best way…

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Email Marketing Trends to Watch for in 2024

Email Marketing Trends to Watch for in 2024

According to HubSpot, on average, for every dollar spent on email marketing, there is a 4200% ROI. Unfortunately, not all organizations realize this massive return. As a result, they continue to send emails that don’t resonate with their consumers. Even worse, they ditch email marketing altogether after a few unsuccessful attempts. So, what do you…

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Do’s & Don’ts of Link Building – How to Drive Rankings?

Do’s & Don’ts of Link Building – How to Drive Rankings?

Backlinks have long been considered a crucial factor in determining a website’s ranking on search engines. However, there are various ways of link building that can have different effects on your website — some positive, some negative, and some uncertain. It’s important to be aware of these different approaches and their potential impact on your…

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8 Creative Content Marketing Strategies and Ideas to Try

8 Creative Content Marketing Strategies and Ideas to Try

Content and creativity go hand in hand. While traditional content strategies are the building blocks of a successful content marketing plan, we like to keep things fresh. At Zero Gravity Marketing, our content team always looks for new ways to spice up a marketing strategy. While we do believe in the saying, “If it’s not…

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Evolution of Digital Marketing: Lessons From Marketing History for Building a Strong Foundation
SEO

Evolution of Digital Marketing: Lessons From Marketing History for Building a Strong Foundation

Defining Digital Marketing As we step into the new year, it’s imperative to acknowledge the dynamic evolution of digital marketing and its deep-rooted history. Digital marketing, is simply the art and science of leveraging digital channels to connect with customers where they spend much of their time—online. In a world where consumers are increasingly interconnected…

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Developing Buyer Personas

Developing Buyer Personas

Developing Buyer Personas: A Guide to Unveiling Key Customer Insights You already know that having a precise target market is important. Clearly, you don’t want to be wasting your advertising dollars on people who couldn’t care less about your product or service. But how much do you really know about your current and potential customers?…

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