Applications of Large Language Models (LLMs) in Modern Marketing
We’ve all seen the headlines: AI is taking over marketing. But if you’ve ever actually tried weaving AI into your strategy, you know it’s not as simple as flipping a switch and watching the magic happen. Large language models (LLMs) like GPT, Claude, and Gemini can be powerful AI tools, but they’re just that: tools….
21 Top AI Tools Not Named ChatGPT
You’ve likely heard of ChatGPT, the AI powerhouse that’s been making waves in the tech world. But did you know there’s a whole universe of AI tools out there, just as powerful and innovative, waiting to be explored? We’ll jump into the wide range of AI tools that are not named ChatGPT, but are nonetheless…
Leveraging AI for Personalized Content Marketing
Imagine if every piece of content your brand shared felt like it was written just for each person reading it. A blog that reads your mind, an email that feels like a personal note, a website experience that feels like it was designed for your exact needs. That’s the magic of personalization, and it’s what…
Comparing Testing Tools: Google Optimize vs. Optimizely
Optimize, optimize, optimize! It’s a word that you probably feel like you get more than your fill of if you work in any sort of marketing capacity. The fact of the matter is-in 2025-if you’re not optimizing every aspect of the interaction your brand has with its audience, you’re losing out on huge opportunities to…
5 Pop-Up Strategies to Boost University Enrollment & Engagement
When it comes to getting prospective students to take action, timing is everything. And sometimes, all it takes is a helpful nudge at the right moment. That’s where website pop-ups come in. For universities, where competition for attention (and applications) is fierce, a smart pop-up strategy can directly impact enrollment numbers and student engagement. Below,…
How SaaS Companies Can Block Spam Traffic and Protect Their Website
You launch a new feature, and usage spikes overnight. At first glance, it looks like a win, until you realize it’s bots, not users, inflating the numbers. Sound somewhat familiar? For SaaS companies, spam traffic is deceptive, expensive, and risky. From fake sign-ups clogging your CRM to bot-driven traffic inflating analytics and draining server resources,…
How AI Can Predict and Personalize User Journeys
The Changing Role of AI Personalization Today’s customers are no longer satisfied with generic, one-size-fits-all marketing. Instead, they’re expecting meaningful, timely interactions that reflect their preferences, needs, and behavior across every digital touchpoint. Artificial intelligence (AI) is quickly becoming the backbone of these experiences, enabling marketers to anticipate customer actions and shape more personalized, predictive…
Why Organic Social Media Still Belongs in Higher Education Marketing Strategies
Social Media Is Evolving, But Has Higher Ed Kept Up? Social media isn’t what it used to be, and that’s not a bad thing. Algorithms have shifted, attention spans are shorter, and ad budgets don’t stretch as far as they once did. For schools and universities, this presents a unique challenge: how do you continue…
7 Reasons Your Website is Slow (And How to Fix It!)
Is your website taking longer to load than your morning coffee order? A slow-loading site is one of the most common headaches for website owners, and unfortunately, your visitors won’t wait around. But here’s the good news: most speed issues are fixable once you know what’s causing the holdup. And that’s precisely what we’re going…