Go BIG with your brand! While small items like brochures and business cards are essential marketing materials, large-scale graphics and other oversized assets provide the high-impact visibility you need to boost your business.
Why Create Large-Scale Graphics for Your Brand?
Large-scale graphics like trade show banners, office signage, billboards, and car wraps can bring your brand to life and place you in front of thousands of potential customers. Here are just a few ways oversized marketing assets can benefit your business:
Make an Unforgettable First Impression
Whether online or in person, you want your brand to stand strong and offer an exceptional user experience – and large-scale graphics provide the perfect medium to accomplish this goal. From designing billboards that consider the perspective of drivers to creating tradeshow booths that immerse viewers in your business, you should do everything you can to create an unforgettable experience for your audience. In doing so, you’ll leave a lasting impression, which is key to building brand loyalty and attracting new leads. Of course, when it comes to first impressions, there are no second chances. So, do your best to wow your audience from the get-go with high-quality graphics and other creative assets.
Elevate Your Return on Investment
Large-scale graphics are an investment, but the value they provide makes them more than worth it. While rental displays might seem like the most budget-friendly option, their one-size-fits-all nature means they often lack the visual appeal you need to define your brand and impress your audience. By creating something unique and memorable, you’ll generate more leads that could turn into new customers. Plus, many custom-designed graphics can be used again and again, allowing them to pay for themselves over time.
Set Your Brand Apart from Competitors
Oversized marketing materials provide a larger-than-life platform to show potential customers why your business is better than the competition. Your audience will appreciate the time you’ve taken to address their needs and offer them a chance to get to know your brand. Plus, in environments like tradeshows where you may be sitting right alongside your competitors, you’ll be more likely to win over attendees if you have an eye-catching display.
Visually Define Your Business
Branding design is crucial to developing a strong and memorable identity for your business. By creating large-scale graphics with fonts, colors, and images that reflect your brand, you can communicate your values and key messages in a cohesive, recognizable way.
Position Your Company as More Personable and Trusted
In addition to visually defining your brand’s voice and values, large-scale graphics also position your business as more trustworthy and personable. The experience that these displays and visuals create helps your audience connect with your brand on an emotional level, which is essential for generating brand loyalty. And when people enjoy the branding you present to them, they’ll be more likely to recommend your products or services to others.
Large-Format Printing Services from Zero Gravity Marketing
At Zero Gravity Marketing, we can help you design large-scale creative assets that represent your brand and impress your audience. From brainstorming to installation, our design team will work with you throughout the entire process to ensure your end-product is exactly what you’re looking for.
Types of Graphics We Design
Whether you need an eye-catching display for your next convention or a banner to promote a seasonal sale, ZGM is here to help. Our designers can create the following types of large-scale graphics:
- Trade show booths
- Retractable banners
- Office signage
- Car wraps
To provide the highest quality graphics possible, we work with a variety of materials, including fabric, vinyl, aluminum, acrylic, and die-cut signs. The best part? We can even provide installation services for your banner, sign, car wrap, or trade show booth setup.
Frequently Asked Questions
The length of time needed to create a large-scale custom graphic depends on the following factors:
- Type of graphic needed
- Desired dimensions
- Complexity of design
- Desired materials
Of course, if you have a time-sensitive request, our team will work with you to expedite the process as much as possible.
At ZGM, we understand the importance of maintaining a consistent brand identity throughout all areas of marketing. Therefore, our designers will always work with you to ensure our large-scale graphic designs match up with your desired branding. If you have a brand style guide, we will lean on it throughout the entire design process.
Learn more about our strategic approach to branding.
Yes! We want you to be 100% satisfied with your end-product. That’s why we involve our clients throughout every step of the design process. Once your graphic is complete, we’ll send you a high-quality proof and wait for your final approval before printing.
Our design team offers a variety of valuable services beyond large-scale graphics, including:
- Web design
- Logo design and branding
- Direct mail marketing and print services
Learn more about our creative design services.
Bring Your Brand to Life with Large-Scale Graphics from ZGM
Ready to wow your audience with a large-scale graphic? For more information about our services, or to speak with one of our expert graphic designers, contact Zero Gravity Marketing today!