With the evolution of digital media and the growth of social media, businesses are finding that it’s no longer enough to just put an ad out in their community. That doesn’t mean they have to abandon this tried and true marketing strategy! With a little creativity, businesses can still use traditional forms of advertising with the help of Native Advertising services from Zero Gravity Marketing.
What is Native Advertising?
An ad is said to be native when it has the same form and function as the content in which it resides. This means that the ads blend in with the text or images on a page to create an immersive experience for readers. Native advertising campaigns work by seamlessly integrating with content on blogs or other sites to promote your product or service as if it were being discussed naturally amongst the site's community of readers.
In other words, paid media that matches the look and feel of the platform on which it appears is called native advertising. Native ads are a more effective way to reach your target audience because they blend in seamlessly with other content on the site, making them less noticeable and more likely to be clicked on. They will often link back to your website, providing you with valuable leads for potential customers. This is why native advertising services are so important for any business looking to expand its customer base.
How Can Native Advertising Benefit Your Brand?
When it comes to content marketing, there's no one-size-fits-all approach. In fact, many experts say the best way to create a successful campaign is to use a variety of different strategies, from blogging and social media engagement to paid advertising and email marketing.
But what if you're looking for something a little more targeted? Something that might help you make your brand stand out in the online crowd? Native advertising could be just what you're looking for!
Native advertising helps bring in new customers by targeting your ads to their specific interests and needs so they can find you easily. You also have access to customer data which means you can see exactly how much traffic each ad generates as well as who clicks on them.
No matter what industry or niche market you're trying to reach, having an advertising partner who understands the ins and outs of getting results is crucial.
The Zero Gravity Marketing Approach to Native Advertising
Zero Gravity Marketing is a paid media agency that specializes in native brand advertising. We offer Pay-Per-Click (PPC) campaign management, local search marketing services, and more to help you grow your business.
To grow your company's online presence, our paid media agency creates adverts and manages campaigns for you. Not only will we ensure that the ads are seen by your target audience, but we also measure how well those ads are performing, so you know what needs to be tweaked.
Frequently Asked Questions
The term native, when it comes to marketing, is a catch-all term for any type of advertisement that blends in with the surrounding content in a way that’s more organic and less intrusive than traditional marketing techniques.
Native ads are advertisements that resemble the form and function of the content around them to create an immersive experience for the viewer.
You may need native advertising for your brand if:
- Traditional ads are no longer working for your business.
- You don't have the budget for traditional ads.
- You can't get in front of your desired audience.
If your marketing budget is smaller and/or your business is new to the market, then a campaign that relies less heavily on paid ads may be more in line with your needs. If not, it may be worth considering native ads as a means of reaching potential customers through organic channels such as blogs or influencers rather than through paid advertisements.
The most recognizable examples of native ads are video ads that resemble TV commercials and sponsored posts that appear as regular user posts on platforms like Facebook and Instagram.
Native ads are a relatively new form of digital marketing that can be surprisingly affordable for smaller companies and startups. Typically, native ads run as sponsored posts on a publisher site like Facebook. The price for native ads will vary depending on how many impressions it will receive from users and the length of time it runs, but you can expect to pay anywhere from $1 to $5 per 1,000 impressions.
Work With Zero Gravity Marketing
Are you looking for a marketing agency that understands the power of native advertising to boost your business? Contact Zero Gravity Marketing today. We provide a full suite of PPC campaign marketing services to make sure your company is visible and responsive on any platform.