Digital Marketing for Nonprofits

ZGM’s History with Nonprofits

Our team at Zero Gravity Marketing has expertise in collaborating with nonprofit organizations to achieve their goals. We work with organizations like yours throughout the entire process: from setting the foundation to analyzing the end results. We offer an array of services, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO), Social Media Marketing, Content Marketing, Website Design, and Creative Operations.

Our NonProfit Clients Include

Leukemia & Lymphoma Society Logo
The Leary Firefighters Foundation Logo
CBIA logo
ccar
Lisa Foundation Logo
CASA Logo
Waggle Logo Blue
Leukemia & Lymphoma Society Logo
The Leary Firefighters Foundation Logo
CBIA logo
ccar
CMEEC Logo
Lisa Foundation Logo
CASA Logo
Waggle Logo Blue
Work Vessels for Vets
Military Order of the Purple Heart Logo
The France Foundation Logo
Global Lyme Alliance Logo
Jamie Hully Arts Foundation Logo
Humane Society Logo
NBMAA-logo-building_right_K-01
Dorian J Murray Foundation Logo
Sarah Foundation Logo
Brian's Hope logo
Easterseals Logo
Quralis logo

"I highly recommend ZGM for all your SEO and PPC needs! They are truly an extension of our team and we continue to see great success."

- Shannon O'Boyle
Flow Commerce Inc.

"ZGM is able to scale but keep the personal touch. They're able to handle a lot and really shine when it comes to SEO. You don't know what you don't know. Fortunately, ZGM does know, especially about SEO tools and strategy that will make a difference. "

- Sean Donnelly
Marketing Director The Marlin Company

Our Marketing Approach for Nonprofits

SEO

Prior to initiating your digital design, we embark on comprehensive research within your industry, studying competitors and analyzing the target market. This process allows us to gather valuable insights that will shape the foundation of your personalized digital strategy.

  1. In-Depth Research: We begin by conducting thorough research into the client's industry, competitors, and target audience to gain valuable insights that inform the website strategy.
  2. Customized Approach: Our website strategy process involves tailoring strategies based on the unique goals, brand identity, and user experience requirements of each client, ensuring a personalized approach.
  3. Iterative Analysis: We employ an iterative analysis throughout the strategy development, allowing for continuous refinement and adaptation to evolving market trends, user behaviors, and industry dynamics.

Learn more

PPC

Following that, we chart the blueprint for your distinct landing pages, outlining your site map and navigation. We develop a comprehensive plan for your URL structure, incorporating redirects and a search engine optimization strategy. Our meticulous approach ensures the preservation of any existing SEO value from your current site, if applicable.

  1. Page Blueprint: We meticulously plan and design around content and client needs, ensuring a strategic arrangement that aligns with your goals and user experience objectives.

  2. Site Map and Navigation Definition: Our process includes the creation of a well-defined site map and navigation structure, enhancing user journey and facilitating seamless exploration of your website.

  3. SEO-Focused Strategy: We develop a robust plan for URL structure, redirects, and search engine optimization, with a keen focus on preserving and enhancing any existing SEO value from your current site.

Learn more

SOCIAL

This is the stage where your website truly takes shape, with our acclaimed designers leading the way. Infusing vibrant colors and bespoke elements, we bring your design to life, seamlessly integrating your brand's personality and customizing the user journey to resonate with your target market.

  1. Award-Winning Designers: Our creative design phase is led by a team of award-winning designers, ensuring a visually stunning and innovative representation of your brand.

  2. Custom Elements and Colors: We infuse your design with a rich palette of colors and unique custom elements, creating a visually captivating and distinctive online presence.

  3. Tailored User Journey: The design process goes beyond aesthetics, as we meticulously tailor the user journey to align with your brand's personality and cater specifically to your target market.

CONTENT

During the development phase, our proficient development team operates behind the scenes to construct a tailored, secure, and scalable solution for your brand, utilizing your chosen platform. Whether it's B2B or eCommerce, we guarantee clean code and deliver a fully optimized website.

  1. Platform Flexibility: Our responsive development approach ensures your website functions seamlessly across various platforms and devices, providing a consistent user experience.

  2. Scalable Solutions: We design and implement scalable solutions to accommodate the evolving needs of your business, ensuring your website remains responsive and adaptable to growth.

  3. Optimized Performance: Our focus on responsive development goes hand-in-hand with optimized performance, guaranteeing fast loading times and a smooth user interface across different screen sizes and resolutions.

DEVELOPMENT

Prior to unveiling your custom solution to the world, we adhere to a rigorous quality assurance process, leaving no detail overlooked. Our continuous testing encompasses your site's speed, functionality, and other crucial elements, ensuring that it is meticulously prepared and primed for a successful launch.

  1. Comprehensive Testing: Our quality assurance process involves thorough and systematic testing of every aspect, ensuring the highest standards of performance, functionality, and security for your digital solution.

  2. Continuous Evaluation: We implement continuous testing throughout the development lifecycle, meticulously assessing your website's speed, features, and essential elements to identify and address any issues promptly.

  3. Launch Readiness: Quality assurance is our commitment to delivering a polished and error-free product. Before going live, we leave no stone unturned, ensuring your digital solution is impeccably prepared for a successful launch.

STRATEGY

Upon the completion of our quality assurance process, the exciting moment for launch arrives! Our dedicated team takes charge of setting up your server, executing DNS configuration, and ensuring all updates are seamlessly finalized. To enhance security measures, we incorporate Cloudflare protection, coupled with both internal and external monitoring, to safeguard your online presence.

  1. Seamless Launch Execution: Our team expertly manages the launch process, setting up servers, configuring DNS, and finalizing updates for a smooth and successful deployment of your digital solution.

  2. Enhanced Security Measures: We prioritize your website's security by implementing Cloudflare protection, bolstering defenses against potential threats, and conducting both internal and external monitoring.

  3. Continuous Optimization: Post-launch, we remain dedicated to optimizing your digital solution, ensuring ongoing improvements in performance, security, and user experience based on real-time data and feedback.

EMAIL

Our email marketing team views themselves as an extension of your nonprofit’s marketing team. Our approach is always based on understanding your organization’s current email marketing strategy, goals, and performance. We will then discover areas and opportunities for improvement, segmentation, and automation customized to your needs.

01 02

The Blog

View All
Step-By-Step Guide to Digital Marketing for Nonprofits & 501-C3’s

Step-By-Step Guide to Digital Marketing for Nonprofits & 501-C3’s

What is Nonprofit Marketing? Each nonprofit organization has its unique tactics, long- and short-term visions, and methods of inspiring its members. However, every nonprofit needs a strategy and mechanism to expand influence and evoke positive change. Extending your nonprofit’s base to attract new donors, volunteers, or big-time funders needs to be done methodically through a…

Read More
Best Practices for Nonprofits to Improve SEO
SEO

Best Practices for Nonprofits to Improve SEO

Every organization (no matter the type or size) requires a visible online presence. Even nonprofits compete for people’s attention and donations via website content. The best way for your website to succeed is by using search engine optimization (SEO). Now, you’re probably wondering, “What is SEO for nonprofits?” Simply put, it optimizes a nonprofit website…

Read More

ZGM Awards & Recognition

StackAdapt programmatic certified
Inc5000 2021 logo
MOZ recommended company 2023
Top Work Places 2021
Google partner
CDAC Award
Web Excellence Awards
 Klaviyo badge