DIGITAL MARKETING FOR...
Nonprofits
Zero Gravity Marketing is a digital marketing agency headquartered in Madison, Connecticut. As a highly experienced digital marketing company, we understand the efforts required to create a successful marketing campaign for nonprofits. We believe that every digital marketing strategy should be unique to the business and its industry.
ZGM’s History with Nonprofits
Our team at Zero Gravity Marketing has expertise in collaborating with nonprofit organizations to achieve their goals. We work with organizations like yours throughout the entire process: from setting the foundation to analyzing the end results. We offer an array of services, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO), Social Media Marketing, Content Marketing, Website Design, and Creative Operations.
Our Marketing Approach for Nonprofits
Our approach is to find a balance between providing valuable content and statistics for future investors. We accomplish this through our extensive keyword research and use of highly reputable data. We aim to overcome low website traffic by providing high-quality content with valuable information, testimonials, and statistics to drive quality users to your site.
Our Pay-Per-Click team focuses on cross-channel efforts with an integrated/holistic approach. We believe the best way to achieve your goals is through full-funnel audience nurturing. Many nonprofits are eligible for Google Grants, which offer $10k per month in free media for paid search. It can be challenging to spend it all, which is where a nonprofit agency like Zero Gravity Marketing can help.
Organic social efforts are put in place with three goals in mind: fundraising, recruiting, and spreading awareness. When facing challenges such as staffing shortages and lack of donations, we use social media to connect prospective employees to your organization and drive traffic to your website for financial contributions.
When writing content, we focus our efforts on becoming experts in your specific industry. We do our due diligence to research topics and create unique content buckets for each nonprofit client so the content being written and posted is engaging, educational, and provides value to the reader. We’ve created a network of nonprofit industry-specific writers, so we can find one that fits your tone and needs best.
Our approach to developing a website or integration is based on your specific desires. We can support the needs of your marketing initiatives with cost-effective solutions. While we can excel at huge development projects, our team is positioned as “in support of marketing” at all times. We won’t make decisions unless it impacts your bottom line.
Our approach to an effective online marketing strategy begins with developing a thorough understanding of your nonprofit organization, what differentiates it from the competition, and your digital marketing goals. We support our nonprofit clients to help identify and highlight what makes you unique to improve your position in the market.
Our email marketing team views themselves as an extension of your nonprofit’s marketing team. Our approach is always based on understanding your organization’s current email marketing strategy, goals, and performance. We will then discover areas and opportunities for improvement, segmentation, and automation customized to your needs.
Nonprofit Services
SEO
We focus our search-engine optimization efforts on statistics, visuals, infographics, testimonials, and heavy link building. We also provide keyword research, on-site and off-site SEO, and technical SEO.
Content
Our content marketing services include gated content, blogs, landing pages, webpages, and ad copy. We work to increase brand awareness, educate the audience, build trust, and nurture the audience and leads. We learn what you’re looking for so we can prepare the best content possible.
PPC
Our paid team’s services include Google Search/Google Grants ads for branded, non-branded, and fundraising. We also work on paid social media to boost posts, create video ads, lead generation ads, and conversion ads. We also target through programmatic ads and YouTube.
Social
Our social media team’s services include an audit, post creation, analytics, and more. When working with nonprofits, we emphasize using images and videos that highlight your work and promote the process.
Related Case Studies
Step-By-Step Guide to Digital Marketing for Nonprofits & 501-C3’s
What is Nonprofit Marketing? Each nonprofit organization has its unique tactics, long- and short-term visions, and methods of inspiring its members. However, every nonprofit needs a strategy and mechanism to expand influence and evoke positive change. Extending your nonprofit’s base to attract new donors, volunteers, or big-time funders needs to be done methodically through a…
Best Practices for Nonprofits to Improve SEO
Every organization (no matter the type or size) requires a visible online presence. Even nonprofits compete for people’s attention and donations via website content. The best way for your website to succeed is by using search engine optimization (SEO). Now, you’re probably wondering, “What is SEO for nonprofits?” Simply put, it optimizes a nonprofit website…
