Search Engine Optimization (SEO) is the process of increasing your search engine rankings and driving quality traffic to your website, organically. This is done by creating well-written content that features strategically placed keywords, keeping your website clear of issues like broken links, enhancing your website's security, external link-building, on-site optimizations and more. But why is all of this important?
When it comes to marketing your business online, Google is a powerful tool. It allows consumers to find your website through keyword-specific searches. However, to enjoy the benefits that Google offers, you need to ensure that your site has a good ranking on the search engine results pages (SERPs). In fact, 75% of searchers never go past the first page of search results, meaning that a page-one ranking is crucial for online visibility which is how our full-service digital marketing agency can help.
What Is Organic SEO?
Unlike paid advertising, where brands pay for ads that are placed on the top of the SERPs, organic SEO (also called natural SEO) involves optimizing your website copy and HTML to boost your rankings. This helps customers find your business quickly and easily. Organic SEO services are an effective digital marketing strategy for converting visitors to customers, primarily because searchers are already actively looking for products or services when they use Google.
The Zero Gravity Marketing Approach to SEO
At Zero Gravity Marketing, our Search Engine Optimization team uses proven digital marketing strategies to drive quality traffic to your site and increase your conversions. Our organic SEO company provides both on-page and off-page SEO, as well as in-depth reporting and analytics using some of the top tools in the industry like Ahrefs, SEMRush, Moz, Google Analytics, Raven Tools, and more.
The SEO Benchmark Report
Before we craft a tailored SEO strategy for your business, our team will complete an SEO benchmark report to determine where your site stands and identify any weaknesses or opportunities. This report serves as a guide for crafting an effective SEO approach. Our detailed SEO benchmark reports include
Keyword research is a vital part of our SEO work. Our team of SEO experts have access to valuable tools that help us analyze keyword phrases to determine their search volume and competition in the SERPs. This research allows us to build a list of relevant keywords to target in your content and meta tags for increased organic search rankings. Ideally, we look for terms with high search volume, a relatively small amount of competition, and a high degree of relevancy to your website.
A keyword ranking report is an analysis to see where you currently rank in major search engine results for your target keyword phrases. This information helps us determine which pages already have decent rankings, so we can optimize them and help them move up and rank higher in the SERPs. This idea of “going with the grain” can make your SEO efforts much more beneficial as opposed to attempting to rank highly for a keyword that your site is not yet “on the map” for in the search engines. We also use this report to benchmark your current rankings so that we can measure improvement over time and make strategic natural SEO recommendations.
From an SEO perspective, any website that competes with your business for search engine rankings is your online competitor. During a competitor analysis, we reverse-engineer sites that rank highly for your most important keywords and analyze the techniques that they used to achieve their rankings. Specifically, we look at their website code (including meta tags, ALT tags, and header tags), keyword frequency, and density of top keyword phrases. Our organic SEO specialists will also run an analysis of their inbound links, structured data and social media marketing efforts. For larger sites, we also analyze the approximate number of visitors and compare this information to your analytics data.
In this stage of the SEO benchmark report, we examine your website's architecture to ensure it is search engine friendly with a digital marketing audit. We look for a variety of technical SEO issues, such as text that is not readable by search engines because it is contained within images. Our SEO company experts will also analyze your title tags, meta tags, ALT tags, and header tags and check for XML sitemaps, social media integration, 301 redirects, schema markup, and more to ensure your site is fully optimized for search.
During a content analysis, our content marketing team examines your site's current content to determine if top keyword phrases are used enough in the right places. Additionally, we can identify duplicate content that can cause problems with visibility on search engines. Our SEO company specialists will also check your current website speed for both mobile and desktop performance. From there, our SEO pros will make recommendations to improve it to assist in developing a user-friendly experience and potentially a boost in Google search rankings.
Did you know that factors outside of your website (also known as off-site SEO) can affect your search engine rankings? A primary example of this is the number of inbound links your site has. An inbound link is a link from an external source that points to your website. The quantity and quality of links you have are some of the main off-page ranking factors that search engines use. Therefore, it's important to analyze where you currently stand in terms of off-site SEO. During an off-site SEO analysis, our experts use insightful tools to check how many quality inbound links you have as well as how many social media shares your site has received.
A technical search engine saturation analysis checks each of the major search engines to determine if they have indexed all the content on your website. It is not uncommon to find that large portions of your site have not been indexed – an issue that can decrease your online visibility. Our SEO team will set up Google Search Console for your website and submit an XML sitemap of all pages to ensure they are properly crawled and indexed.
This technical analysis also allows us to find outdated pages that should have been removed from the server, as well as orphan pages that leave site visitors stranded. Then, we'll recommend effective solutions for any issues we come across to boost your online presence.
Having website analytics is only useful if you know how to interpret the data and use it to take strategic marketing actions. In this final phase of your SEO benchmark report, the ZGM SEO specialists will analyze all of your analytics data and make recommendations based on our findings. For example, visits and conversions by source are reported to make more informed decisions about your digital marketing budget. Flaws with analytics data, issues with tracking codes, and problems with goal-tracking are also reported. To improve your SEO campaign performance, we analyze top landing pages, keywords, and referring websites.
The SEO Implementation Plan
After building a solid understanding of your website's current SEO, our marketing experts can then move on to creating and implementing a strategic plan for improvement. ZGM’s SEO strategies typically involve a combination of the following:
Our search engine optimization team will map out your website and match each page with keyword phrases that are most relevant based on its content. The keyword map serves as a guide for content developers as they create high-quality content for your website. We will also use this information to write unique title tags and meta descriptions that are tailored to each webpage using SEO best practices.
If you want to increase your website's search engine rankings, it is important to add new, high-quality content on a regular basis. Having additional content will increase the number of keywords on your site, opportunities for internal links, and help you build natural backlinks. While there are many ways to add valuable content to your website, a blog provides an excellent opportunity to add resource content, otherwise known as link bait. As part of our monthly SEO services, our team will recommend blog or webpage topics, E-E-A-T content, and optimize it using SEO best practices.
Link building is one of the most important parts of a successful natural SEO strategy. When you can produce engaging content that earns a link from another website, you are essentially telling Google that you are an authority in your industry. This translates to higher rankings on the SERPs.
Utilizing state-of-the-art SEO tools, our team can find blogs and websites that are relevant to your industry. We measure the effectiveness of a link from each site by looking at the domain authority, page authority, outbound links, and spam score. Then, our SEO specialists will contact the website owner to pitch a guest blog post. Many links can be built for free in exchange for the guest blog; however, in some instances, there is a fair one-time price. We can then monitor the URL to ensure it stays in place after it is built. We also build backlinks by way of unlinked brand mentions and broken link reclamation.
Our organic SEO tools ensure that we are successful in finding link building opportunities. For example, using the spam score in Moz, we can disavow any spammy URLs to prevent them from damaging your natural search rankings. With a strong link building strategy, your SEO efforts will be that much more effective.
Citations are an important off-page SEO factor and crucial to enhancing your local search visibility. They are an online reference to your business's name, address, and phone number. Much like links to your website, Google uses citations when evaluating the online authority of your business. Utilizing our SEO tools, we are able to search the web for inconsistent citations as well as new citation opportunities. Then, we can fix inconsistencies and add new citations as needed. Focusing on local SEO initiatives will provide your business with a positive impact for a 'near me' search. Our SEO experts will develop, optimize, and monitor your Google Business Profile to increase your population in localized searches.
A/B testing is the process of comparing two versions of a webpage to see which one performs better. The ZGM team can create two separately designed landing pages for a certain product or service, each containing unique calls to action, content, and more – let's call them “Design A” and “Design B.” During an A/B test, half of the web visitors will go to “Design A” while the rest will go to “Design B”. Whichever page generates a better conversion rate will be used moving forward. This is an effective online marketing strategy for measuring how the design, layout, and calls to action directly affect your website's user experience.
A conversion happens when a visitor completes a desired action. For eCommerce websites, a conversion can be a purchase, while service-based sites may look for completed contact forms. As part of ZGM’s eCommerce SEO services, our sister company, CAKE Commerce, will make recommendations that help increase your revenue and conversion rates, such as making forms shorter, removing “roadblocks,” adding incentives, incorporating calls to action, and increasing urgency.
Based on our analysis in your SEO benchmark report, we can outline the changes that need to be made to your code in order to increase your search engine rankings. This could include adding new pages, refreshing your meta tags, and more. Our specialists will also make recommendations for how we can increase website speed, mobile usability, and anything else we can do to improve your results.
Each month, our team will analyze statistics collected by Google Analytics 4, Moz, ahrefs and other SEO tracking tools to determine whether you see an increase in website rankings, visits, and leads. Then, we will provide an in-depth report, so you know exactly where you stand. Reporting includes recommendations based on results, which aid us in further optimizing your site and increasing conversion rates. During this phase, we also check to ensure that search engines are indexing your website as intended, identify any broken links, and assess your site speed.
In addition to monthly reports, we will also set up a custom marketing reporting dashboard, via Google Looker Studio, that you can visit to view all analytics data. Here, you will find valuable information, such as visits from Organic Search and Pay-Per-Click, conversions by source, current rankings, and other key performance indicators (KPIs) you wish to see. These digital marketing report dashboards update automatically, so you can check in on our progress in real time at any moment.
At the end of each month, the ZGM team will review your site's results and make recommendations for upcoming months. Several SEO and Inbound Marketing recommendations may be made based upon our knowledge of your goals. Then, we will work with you to prioritize and execute tasks.
SEO is only one piece of a much larger puzzle. With recent changes to Google's search engine algorithms, it is now necessary to invest in Content Marketing, too. Simply tweaking meta tags and optimizing pre-existing content is no longer enough to rank highly. SEO is now about generating large amounts of valuable E-E-A-T content (such as blog posts, infographics, press releases, etc.) and optimizing them for search with strategic keywords.
ZGM can help you develop an editorial calendar of content topics that are relevant to your industry. Upon approval of the topics, our Content Marketing team will develop the content, proof it, and submit it for review. Our SEO experts will then write title tags, meta descriptions, header tags, and ALT tags and optimize the content based on our understanding of your target keywords and SEO goals.
If you have a business that serves local communities, consider local SEO as part of your digital marketing strategy. Local SEO is the process of using strategic keywords and proven strategies to boost your rankings for specific geographic locations, as well as making sure your business is displayed in the maps on search engine results pages. Learn More
Videos are a key component of any digital marketing strategy. Our SEO agency provides in-depth video and YouTube SEO services that help video content get noticed by search engines and users alike. Our YouTube video SEO strategies get your video content ranked. As a result, you will increase your viewership, boost your organic rankings, and keep your customers happy. Learn More
When your clients want SEO or link building services, and you lack either the knowledge or the manpower to give it to them, do you send them away to another firm and risk losing them as a client altogether? Or do you outsource the work to keep your clients happy? Our SEO Reseller Program and link building services let you retain your clients while providing them with the SEO services they need. Learn More
Why Zero Gravity Marketing for SEO Services?
We have been specializing in search engine optimization since 2003 helping a variety of clients from small and local businesses to large corporations. Our SEO specialists share one common goal: achieving high natural search rankings. All of our search engine optimization strategies are based upon thorough research of the client’s target market, their customer’s search behavior, competitor search techniques, on-site and off-site SEO factors.
We monitor and report changes made to the search engine algorithms to our clients to stay ahead of the curve. Our team always utilizes the most current and most effective SEO techniques and tools to be competitive online within any industry. We believe in providing personal attention and communicating recommendations and results to our clients on a regular basis, as opposed to some other companies who seem to, “set it and forget it”.
Zero Gravity Marketing offers organic and natural search engine optimization (SEO), search engine marketing (SEM), local SEO and video SEO. We have SEO/SEM packages that work well for most companies that provide all of these types of SEO as well as site maintenance, high-quality content and personalized monthly reports.
SEO Frequently Asked Questions
On-page SEO refers to the process of optimizing individual webpages to boost their search engine rankings and earn more relevant traffic. This is done by optimizing both the visible content on the page and the HTML source code.
Off-page SEO, on the other hand, involves actions that are taken outside of your website that impact your search rankings. This includes inbound links, social media shares, citations, and more.
From optimizing your webpages to creating new content and enhancing your website's speed, there are a variety of ways to improve your Google rankings. However, to see the best results from Search Engine Optimization, it's best to seek help from an expert team who can analyze your data and create a strategic plan for improvement.
The short answer is, it depends. Organic SEO isn't a quick fix – rather, it's a long-term investment that will benefit your business for months or even years down the road. Typically, you will begin to see measurable results from SEO efforts in as little as six weeks. However, every website is different, and others may not see large improvements for three to six months. How long it takes to see organic results is highly dependent on your industry, your level of competition for keywords and phrases, and a variety of other factors.
SEO is an ongoing digital marketing process – Google's ranking algorithm is always changing, and companies are constantly seeking to outperform their competitors. Therefore, even if you climb to the top of the rankings, you'll need to continue with your SEO services to maintain your search ranking position.
As previously mentioned, Google's algorithm is constantly changing, which can cause your keyword positions to fluctuate from week to week. Slight changes are completely normal; however, massive jumps could indicate a more complex issue that requires attention from an SEO specialist.
Skyrocket Your Search Rankings and Increase Conversions with Zero Gravity Marketing
As an expert, full-service digital marketing and SEO agency in Connecticut, Zero Gravity Marketing is here to address all of your SEO needs. Our team consists of industry experts who specialize in a variety of digital marketing niches, from YouTube SEO to Voice Search Optimization and more.
For more information about our organic SEO services, or to speak with one of our expert SEO specialists, contact us today!
A Word From Our SEO Team
“An agency founded on search engine marketing; SEO is at our core. We cover the spectrum regarding the latest and most influential SEO strategies to help our clients rank. From SEO-driven blog posts and meta tag optimizations to link building, we have a team of seasoned experts that understands what it takes in the ever-changing world of Google. Our process is unique in that we don't just focus on rankings — we concentrate on keywords that will drive traffic, and ultimately, drive conversions. After all, what good is traffic if it isn't the right traffic?” -Tim Dugan, Vice President Organic Search
“As a digital marketing agency, specializing in SEO, our offered services are made to bring you the quality results you seek and desire. The team of SEO experts at Zero Gravity are as passionate about helping your business acquire organic traffic and positive results, as you are. Establishing a relationship and rapport with our clients is what sets us apart and we will work WITH you to take your website and digital marketing to the next level.” -Dan Hamilton, Associate Director of SEO