In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. At Zero Gravity Marketing (ZGM), our social media marketing approach is unique. Our team leads with strategy and lets the data dictate the future. As your brand ambassador, we match your brand voice and tone in order to best represent your personality and engage in conversations that are happening in the social space.
What Is Social Media Marketing?
Social media marketing uses social platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This digital marketing strategy involves publishing blog, social, and video content and actively listening and engaging with your followers. Aside from the popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and Snapchat, we also use management platforms to assist our efforts.
Our expert social team uses Trello to organize our content calendars and Sprout Social to schedule content at optimal times and gain analytic insights. In addition, we also use Looker Studio (Formerly known as DataStudio) to pull our analytic reporting key performance indicators (KPIs). This helps us gain a better understanding of how everything we are doing in the organic social space is affecting your website traffic through its integration with Google Analytics. Everything that we do is based on what we are constantly learning during our process.
Our Approach to Social Media Marketing
The secret to success with social media marketing is to speak with your followers, not at them. As such, before we make any posts or create any content, we perform extensive research on who your followers are and what they are interested in. Then, we work with you to create an online brand personality by highlighting strengths and unique value propositions (UVPs) that will set you apart. We will also generate conversations with your customers to keep them engaged in your content. Our team wants to fuel your fanbase and keep them in the loop while also being sure that we are spreading brand awareness.
In doing this, we can effectively earn their trust and build their loyalty through your social media strategy. Our goal is to get them to come back to your page and consistently interact with you. With ZGM’s unique approach to social media marketing, you will build meaningful connections with your followers and catapult your other digital marketing efforts in the process.
Our process of producing successful social media marketing is so much more than making posts on your business page. We capitalize on all aspects of social media and understand how all the pieces of the digital marketing puzzle fit together to deliver you the results you want to achieve. We’re transparent with the outcome and are always optimizing our social plan to provide more of what’s working. With us handling your social media marketing, you will finally see what the fuss is all about.
Before We Begin: Our Upfront Social Media Analysis
When we add social media marketing to your digital marketing campaign, we don’t just jump in and start making posts on your behalf. First, we use our findings to dictate all actions as we advance. By conducting an upfront, complex research analysis, we learn more about your current strategy and can put together recommendations moving forward.
We base our suggestions on what we see and what we know are realistic goals. ZGM determines the digital marketing strategies that have been working to highlight your specific growth opportunities. Our team also looks at your industry's competitors to ensure we understand what’s being done in your field.
This process varies based upon your current social media presence and service, but in general, our team will:
- Provide you with a series of questions to better understand your goals and discuss them with you on our initial kickoff.
- Gain an in-depth understanding of your target customer and their lifestyle and how we can keep them engaged.
- Examine your current social media presence and online personality, including a review of your existing website.
- Analyze the social activity of your competitors.
- Determine the best strategy and discuss how organic social media marketing can assist in reaching your goals. We can also suggest what other services we feel can help enhance your organic social media goals for the future.
Ongoing Social Media Marketing Services
Once we have a strategy in place, we will get to work and let the data take the lead. As part of your ongoing social media marketing campaign, we will:
- Create a monthly content calendar in advance for an easy view of what we have planned. Nothing is posted without approval, and our clients have full visibility of our monthly plan with the acceptance of the need to remain somewhat fluid and timely.
- Provide you with access to approve all social posts.
- Set up a time to touch base regularly to talk over successes and goals to gain insight into upcoming events.
- Initiate business partnerships to help your social media presence flourish.
- Develop monthly analytics reporting so you can see how social media is making a difference.
- Keep an open dialogue to make sure your goals are met, and your expectations are being exceeded.
- Drive traffic with paid social strategies to maximize exposure.
Social media marketing is complicated and time-consuming when done effectively. In addition to regular management of your social media accounts, our team can assist with consulting an in-house team, influencer campaigns, social listening strategies, reputation management, short-form video production, community management, data spreading, profile creation and clean-up, motion graphics, templates, paid social integration, and so much more.
Drive Traffic with Paid Social
While there is a lot of power in organic social media efforts, we can improve your reach by implementing strategic paid social campaigns. Advertising on social media is arguably the best bang for your buck in digital marketing. Why? Because you can be extremely specific about who is shown your ads, and the costs are often much less expensive than other digital marketing tactics.
As a social media marketing firm in CT, we know the ins and outs of paid social. We can tell you exactly which platform is the best for your industry, as well as what types of ads get the best response. Additionally, paid social can be a valuable tool for testing out different tactics before running the ads through more expensive avenues.
Social Media Marketing Frequently Asked Questions
With the number of people on social media, your business has a large opportunity to grow by using social media marketing. This strategy can help your company reach a broad audience faster than other marketing approaches. Social media offers endless possibilities for customer engagement, making it important you take advantage of such a strong outlet.
Depending on your brand and target audience, each business may use different social media platforms. When ZGM analyzes your business, we will decide what social media would be best for your campaign. We also keep our finger on the pulse of new and emerging platforms where it may make sense to explore these on behalf of your audience. Having multiple options to post on can align content across platforms and allow users to engage with your brand on their preferred outlet. When ZGM analyzes your business, we will decide what social media would be best for your campaign.
Social media marketing encompasses a businesses’ brand voice on social media platforms to reach a broad audience and establish themselves as a company. Marketing on these profiles allows for customer engagement by liking, sharing, and more to generate brand awareness. Social media marketing creates a space to form a community and reputation in the industry.
Social media advertising is an approach that involves running paid ads on various channels to promote content or boost campaigns. Social media ads often run on a Pay-Per-Click (PPC) basis to increase the reach of your brand’s posts and lead to higher website traffic and conversion rates.
Data spreading occurs across social platforms by interacting with content from other creators by liking, sharing, and commenting as the brand. The first type of data spreading includes liking or following a brand or organization’s social channels. The second type of data spreading consists of monitoring mentions and hashtags related to your business. Our team will also use community management strategies to follow up as the brand and take part in conversations users are having about your business. This two-way interaction builds trust and develops relationships that ultimately boosts engagement.
Why Zero Gravity Marketing
At Zero Gravity Marketing, we say that organic social media doesn’t float well on its own. It needs the support of the other digital marketing services that we provide to help optimal performance. Since we have all of these digital marketing services under our umbrella, there is a unique benefit to using us because every department informs each other of their successes and can build on their findings to foster continued growth.
Social media marketing is vital for success in today’s digital world. Let the digital marketing strategists at ZGM make your online presence shine from your social media to your website and beyond. To learn more about how our social media marketing services can transform your marketing campaign, contact us now.