In today’s digital marketing landscape, a strategic social media marketing campaign is vital to your success. At Zero Gravity Marketing, our approach to social media marketing is unique: we lead with strategy and let the data dictate the future. As your brand ambassador, we flawlessly match your brand tone and represent your company just as you would.
Our Approach to Social Media Marketing
The secret to success with social media marketing is to speak with your followers, not at them. As such, before we make any posts or create any content, we perform extensive research on whom your followers are and what they are interested. Then, we create a detailed online personality that allows us to speak to the lifestyle of your customers. In doing this, we can effectively earn their trust and build their loyalty through your social media strategy. They will want to come back to your page to interact with you, even when you don’t have a special promotion going on. With our unique approach to social media marketing, you will build meaningful connections with your followers and catapult your other digital marketing efforts in the process. But our approach to social media marketing is so much more than making posts on your business page. We capitalize on the power of social media to help spread brand awareness using our proven strategies. With us handling your social media marketing, you will finally see what the fuss is all about.
Before We Begin: Our Upfront Social Media Analysis
When we add social media marketing to your digital marketing campaign, we don’t just jump in and start making posts on your behalf. First, we do our due diligence, and use our findings to dictate all actions going forward. Our research process is complex, and varies based upon your current social media presence and industry, but in general, our team will:
- Examine your current social media presence and online personality
- Review the activity of your competitors
- Understand your goals with social media and inform you of what organic social media marketing can accomplish
- Gain an in-depth understanding of your target customer and their lifestyle
- Determine your budget and set a weekly organic content schedule
- Evaluate the benefits of incorporating paid social ads into your digital marketing campaign
- Pinpoint who in your company is our point-person
Ongoing Social Media Marketing Services
Once we have a strategy in place, we will get to work as indicated. Then, we will let data take the lead. As part of your ongoing social media marketing campaign, we will:
- Coordinate blog content with the SEO team and use it for social posts
- Create a monthly content calendar for an easy view of what we have planned
- Provide you with access to approve all social posts
- Touch base regularly to discuss overall successes and goals and to gain insight into upcoming events
- Initiate business partnerships to help your social media presence flourish
- Develop monthly analytics reporting so you can see how social media is making a difference
- Keep an open dialogue to make sure your goals are being met and your expectations are being exceeded
Additional Social Media Services to Incorporate into Your Overall Strategy
Social media is complex and time consuming when done effectively. With Zero Gravity Marketing as your digital marketing firm, we will incorporate it into your comprehensive digital strategy to get you stellar results. In addition to regular management of your social media accounts, our team can assist with reputation management, setting up your profile, creating social media images, and so much more.
Drive Traffic with Paid Social
While there is a lot of power in organic social media efforts, we can really improve your reach by implementing strategic paid social campaigns. Advertising on social media is arguably the best bang for your buck in digital marketing. Why? Because you can be extremely specific about who is shown your ads, and the costs are often much less expensive than other digital marketing tactics. As a social media marketing firm, we know the ins and outs of paid social. We can tell you exactly which platform is the best for your industry, as well as what types of ads get the best response. Additionally, paid social can be a very valuable tool for testing out different tactics before running the ads through more expensive avenues.
Social media marketing is vital for success in today’s digital world. Let the experts at Zero Gravity Marketing make your online presence shine from your social media to your website and beyond. To learn more about how our social media marketing services can transform your digital marketing campaign, contact us now.