The Challenge

Fierce Software partnered with Zero Gravity Marketing (ZGM) to strengthen their brand across multiple platforms, including whitepapers, website assets, and print marketing materials. The objective was to establish a strong, unified visual identity aligned with Fierce Software’s brand messaging and marketing goals.

ZGM’s task was to design effective infographics for whitepapers, presenting complex data in a way that was visually appealing and easy to understand. On the website, ZGM had to ensure that the visual elements improved usability and conveyed Fierce Software’s bold, innovative identity consistently across all pages.

Lastly, the project required ZGM to design print materials that communicated the company’s strengths and values while standing out in competitive environments. The challenge was to create designs that balanced appeal with readability, ensuring each piece had a strong impact.

Outcome

ZGM delivered a suite of creative, high-quality solutions for Fierce Software, strengthening the brand’s presence across digital and print platforms. The designs elevated the brand’s visual identity, from whitepapers featuring impactful infographics to a refreshed website that offered a consistent and engaging experience. Each digital element was designed to clearly communicate Fierce Software’s message while capturing the attention of its target audience.

For print materials, ZGM created brochures, banners, and handouts that effectively communicated Fierce Software’s values with clarity and impact. These assets were carefully designed to balance readability with a polished aesthetic, ensuring a consistent and memorable brand experience for clients and prospects alike.

ZGM also developed detailed brand guidelines to ensure ongoing consistency, providing a foundation for cohesive design across all mediums. Adding an unexpected creative twist, ZGM designed custom hot sauce labels, blending branding with a playful and distinctive touch. The project not only met Fierce Software’s goals but exceeded expectations, strengthening their connection with their audience and positioning the brand for success across all mediums.

ZGM Awards & Recognition

StackAdapt programmatic certified
Inc5000 2021 logo
MOZ recommended company 2023
Top Work Places 2021
Google partner
CDAC Award
Web Excellence Awards
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