DIGITAL MARKETING FOR...

Higher Education & Universities

Zero Gravity Marketing is a Connecticut based agency offering a variety of unique digital marketing solutions for universities and higher education institutions. Our team of internet marketing experts craft campaigns designed to meet goals and generate a worthy return on investment (ROI). Our strategists are experts in how to market universities to potential students that will be a good fit. Understanding that every university has its own unique value propositions (UVP), the ZGM team works to effectively communicate those in a memorable way to increase enrollments.

One of Our Focus Areas is Universities & Higher Education

Zero Gravity Marketing and its team members have conducted numerous marketing campaigns for universities. We work closely and attentively with these organizations to craft unique higher education marketing strategies to meet their goals. Throughout the process, we keep an open and transparent line of communication. Our strategists get to know your institution inside and out to prepare the best marketing campaigns for you.

Our digital marketing services include Search Engine Optimization (SEO) to Pay-Per-Click (PPC), Conversion Rate Optimization (CRO), Social Media Marketing, Content Marketing, Website Design, and Creative Operation.

OUR UNIVERSITY CLIENTS OUR UNIVERSITY CASE STUDIES

"Josh and his team at Zero Gravity were instrumental in helping our department revamp and improve our websites. We relied on their industry expertise to elevate our websites through SEO best practices, content development, and eye catching design. ZG is professional, knowledgeable, and a pleasure to work with!"

- Daniela Czerwinski

Program Director, Marketing & Communications

FREE DOWNLOAD:

Higher Ed. RFP Toolkit

Stop wasting time with generic briefs. Our FREE toolkit helps your university:

Align admissions, marketing & leadership goals
Map KPIs that actually drive enrollment
Draft an RFP that attracts the right agency

DOWNLOAD THE FREE RFP TOOLKIT

Our Approach for University Marketing

University & Higher Education Services

SEO

Our digital marketing agency offers academic content optimization, reputable link building, user-enticing headers, and header tags for our higher education clients. In addition, we always provide you with keyword research, as well as on-site, off-site, and technical SEO. Our search engine optimization solutions are extremely helpful for institutions needing local digital marketing services.

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Content

Our content marketing services include keyword-rich writing and revising for any online work. For universities, we focus on creating gated content, blogs, landing pages, webpages, email, and ad copy. Through content, you can inform prospective students about your university’s campus, courses, faculty, and student experiences and tell a story about what sets your school apart.

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PPC

Our PPC services for universities include Google Search, Display, and Discovery ads. In addition, we can create and run ads on social media, such as LinkedIn, YouTube, and programmatic. Our targeted ads can send consumers directly to custom landing pages made for that specific target market. We also experience success in making call and form tracking for universities to build high-quality leads.

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Social

Our social media services for higher education organizations focus on publishing platform-specific content to establish authority and engage users. We generate leads and increase brand awareness by leveraging image, video, and graphic assets. Our organic social services build a strong online presence and track progress through analytics and trends reports.

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University Marketing FAQ

Our University & Higher Education Clients Include

Related Case Studies

The Blog

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AI Is Changing How Students Discover Universities (And What That Means for Your Strategy)

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