DIGITAL MARKETING FOR...
Higher Education & Universities
Zero Gravity Marketing is a Connecticut based agency offering a variety of unique digital marketing solutions for universities and higher education institutions. Our team of internet marketing experts craft campaigns designed to meet goals and generate a worthy return on investment (ROI). Our strategists are experts in how to market universities to potential students that will be a good fit. Understanding that every university has its own unique value propositions (UVP), the ZGM team works to effectively communicate those in a memorable way to increase enrollments.
One of Our Focus Areas is Universities & Higher Education
The Zero Gravity Marketing team has conducted numerous marketing campaigns for universities. We work closely and attentively with these organizations to craft unique higher education marketing strategies to meet their goals. Throughout the process, we keep an open and transparent line of communication. Our strategists get to know your institution inside and out to prepare the best marketing campaigns for you.
Our online marketing services include Search Engine Optimization (SEO) to Pay-Per-Click (PPC), Conversion Rate Optimization (CRO), Social Media Marketing, Content Marketing, Website Design, and Creative Operation.
"Josh and his team at Zero Gravity were instrumental in helping our department revamp and improve our websites. We relied on their industry expertise to elevate our websites through SEO best practices, content development, and eye catching design. ZG is professional, knowledgeable, and a pleasure to work with!"
- Daniela Czerwinski,
MBA, Program Director, Marketing & Communications
Our Marketing Approach for Universities and Higher Education
Our approach to SEO for schools in higher education focuses on credibility. Many institutions are punished online because their content lacks reliability in the search engines’ algorithms. ZGM offers the solution by providing highly relevant and credible content. When prospective students are searching for universities, they often see the same things over and over again. Our SEO team will create useful and unique pages to help you rank. We’ll include relevant information for the consumer, such as degrees, staff, financial aid, admission requirements, campus facilities, and more.
We edit and create webpages with reputable citations, resources, and keyword-rich content. In fact, we can focus your keyword and content strategy based on your ideal student, so the traffic you get is relevant. Our SEO efforts are put in place to improve the backlink profile, grow domain authority (DA), decrease bounce rate, and drive quality leads to the website.
Zero Gravity Marketing offers a specific PPC marketing approach for higher education organizations. We create cross-channel strategies with an integrated, holistic style. Our PPC efforts can launch across various platforms, including social media (Instagram, Facebook, LinkedIn, Twitter, and YouTube), programmatic, and display.
The PPC approach our Connecticut based agency focuses on targets the keywords and audience that will provide the best return. We can nurture the target market through the entire marketing funnel, from awareness to conversion. Our PPC campaigns make sure to hit the audience numerous times throughout the funnel, from the first search of “best colleges in my state” to “how to decide which college to attend.”
Our organic social services are designed to represent your higher education institution positively on social media. College enrollment has plateaued in recent years, so we make an effort to give the best portrayal of your school and get more students into your classes. We know how to capture and share content for your university so you can attract new students.
Zero Gravity Marketing’s social media solutions will create the perfect personality for you to recruit, increase brand awareness, and manage social media crises. We can create a feed that is appealing to a variety of audiences, such as alumni, staff, current students, and prospective students.
Our content team’s approach for universities and higher education is to conduct a deep dive into your institution. Our strategists research and fully immerse themselves in your organization to understand your tone of voice and needs. We have created an extensive network of writers with experience making ad copy, articles, blogs, landing pages, and website content for universities. These are used to increase brand awareness, educate the audience, and build reputation. We’ve also helped create content for strategic email campaigns for summer programs and content for on-site student materials like brochures, handouts, and more.
Our website development strategies vary by each institution’s specific needs, concerns, and goals. Zero Gravity Marketing can assist in building and maintaining a fully-operational, secure website. Our approach to development emphasizes supporting your institution’s initiatives through cost-effective solutions.
The Zero Gravity Marketing strategy approach revolves around your university’s digital marketing goals. Before we take any action, we research your institution and its unique selling propositions (UVPs) to determine how to best conduct operations. Our strategy team’s marketing efforts are focused on showcasing why your university or institution stands out compared to the competition. We develop a marketing plan and campaign to position your university in front of the correct target audience.
Our approach to email marketing for universities begins with analyzing your institution’s marketing goals, strategy, and current performance. There are a variety of ways we could navigate your email marketing plan, so we want to ensure we align with your objectives. Our team will customize segmentation automation to match your specific needs and offer a worthy return on investment.
All of our email marketing campaigns will be mobile-optimized to maximize effectiveness for your target market. In addition, we’ll reinforce your university’s brand with consistency in color, tagline, logo, tone, and design. All of our emails will integrate seamlessly with the brand of your website, social media, and print media. Finally, we segment our email lists by demographic and interests to ensure each target market is only getting the most relevant information.
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