According to HubSpot, on average, for every dollar spent on email marketing, there is a 4200% ROI. Unfortunately, not all organizations realize this massive return. As a result, they continue to send emails that don’t resonate with their consumers. Even worse, they ditch email marketing altogether after a few unsuccessful attempts.
So, what do you need to do to ensure your investment in email marketing services gets results?
In this blog, we dissect the email marketing trends that have a high potential for success in 2024 and how you can effectively implement them into your campaigns.
1. Artificial Intelligence
According to Statista, over 306 billion emails were sent last year, and this number is scaling day by day. However, even though the amount of data is proliferating, most marketers admit to not having optimal visibility and leveraging it.
Fortunately, email marketers can use artificial intelligence (AI), which digs deep and produces essential information about every minute detail of a campaign. AI can predict trends, forecast your subscriber’s actions, and pinpoint focus points to improve email marketing decisions.
In addition, these AI systems can make valuable suggestions based on your needs, whether it be to engage your subscribers or expand your list. To succeed in email marketing in 2024, you should definitely look into AI integration.
2. Personalization
Email marketing is not only becoming more individualized but hyper-personalized too. Expert marketers predict that email personalization will be a key element in earning high returns. This isn’t a subconscious physiological hack, either. In fact, 71% of consumers admit that personalized emails can influence their decision to read emails.
More companies have been transitioning to this tactic by crafting headlines that resonate with their subscribers. This process is often done by collecting consumers’ browsing history and behavior to inform you with what to include in the email content.
For instance, if a customer fills an eCommerce shopping cart but later neglects it, you can create an email in line with this specific audience. By hyper-personalizing these emails, you will prompt them back to their purchase or progress them to the bottom of the marketing funnel.
3. User-Generated Content (UGC)
Most consumers are more likely to buy from a company when they see positive reviews or feedback from previous customers. That’s why with user-generated content (UGC), you can drastically increase your organic traffic and lead conversion.
But what is the best way to user-generated content in 2024?
Integrate customer reviews and images of clients using your product or service within the email content. Be sure to include a Call-To-Action (CTA) with the content to enhance the conversion rate.
You can also look to the marketing geniuses, Nike, and take a page out of their book. They encourage their clients to post images using their products on social media and tag them. This will draw more attention to your brand and company, and you can even integrate these images into your campaigns. This is a low-risk and high-reward digital marketing strategy that could see your brand awareness grow; why not try it?
4. Simple but Appealing Design
Email marketing has always adopted simple designs. And while this trend won’t change, there will be more color and glamour as we transition into 2024. If you wonder how it will happen, the trend is already in use with a few marketers, and it’s getting bigger.
Email marketing strategists are transitioning into distinct, simple typography to provide an improved user experience. Others use animations in their email content, especially if the marketing campaign is about something exciting, like a new product, sale, or event.
Are you wondering how digital marketers can integrate all these elements? GIFs, animated typography, CSS animation, and animated backdrops are making it simple. You can choose between the types depending on your email’s content.
5. Privacy
In this era, consumers are more aware of how their information is being utilized. As a result, they want to be assured that all their data is kept confidential to safeguard themselves from becoming victims of online scams.
Because of this, you need to go beyond the typical requirements, such as General Data Protection Regulation (GDPR) and Payment Card Industry (PCI) compliance. Instead, make your subscribers’ privacy the focal point in every email so they can trust and remain loyal.
You can accomplish this by evaluating the data privacy legislation and remaining transparent to your clients. You can also notify them of any data privacy changes, as this will promote your company’s ethics.
6. SMS Marketing
Although businesses are adopting appealing designs and personalization to get massive profits, creating a unique method can also go a long way to boosting your business. Focus on personalized text messages as they can make for an effective digital marketing campaign.
SMS marketing is the ideal strategy to implement if you’re on a tight budget. This trend is suitable for you if you are running a start-up and are on a low budget! SMS marketing may be relatively new, but its numbers are awe-inspiring. Did you know that the average SMS campaign open rate is 98%? This is a huge opportunity to get your message in front of eyes that will actually read and convert.
Take the First Step into The Future of Email Marketing
The first step towards an effective email marketing strategy is understanding the shifts that are taking place in the industry. Adapting to email trends influences your customers to trust and remain loyal to your business, bringing enormous returns. Consequently, implementing these trends into your email marketing strategy can boost your business growth.
So, which of these email strategy trends will you leverage in 2024? Reach out to Zero Gravity Marketing when you’re ready for assistance!
