In December 2017, Google extended the length of meta descriptions on the search engine results page. The meta description is the text under the title, describing what users can expect when they...
There is no shortage of banking options for your clients and potential clients, which is why having a strong SEO strategy is more important than ever. Even though banking is...
As an SEO company, it is our job to know everything there is to possibly know about search engine optimization—the only caveat is that the world of SEO is never...
Considering reseller SEO for your clients' marketing needs? Finding the right SEO agency can be difficult. Digital marketing is constantly changing and there are a lot of variables to keep...
Google recently produced an informational video officially advocating that businesses hire an SEO or digital marketing agency to manage their online presence. Here are some factors that contribute to their...
Google Recommends an SEO Agency to Help Your Business Flourish: Learn Their Best Practices on How to Choose One Of course we think that all companies should seek out the...
The local search algorithm has always existed, but until September 1, 2016, it didn’t really have a name. Introducing Google Possum: the unofficial name of the local search algorithm that...
7 Crucial SEO Tips for Breweries You have put your heart and soul into crafting the perfect beer, and now it’s time to spread the word. In today’s world of...
We will just start out by saying yes, SEO is crucial for any business. Whether you are an e-commerce-only brand, you have a brick-and-mortar store, or you do both, without...
The internet has completely changed the way homeowners find a landscaper. While word of mouth will certainly get you new business, SEO for landscapers has become paramount to business growth....
The web has completely changed the way that people buy and sell homes. Instead of contacting a real estate agent first in order to find out what homes are available,...
Whether you're in a new city or you just want to find someplace to eat in your own town, there's a good chance you turned to the Google search app...
All it takes is one wrong move, and your potential clients find themselves in need of a chiropractor— and many of them are turning straight to Google for a reliable...
Google Glass SEO Tips to Start Now Google Glass is the newest technology to become mainstream. Well, kind of. Gaining access to this incredible equipment is super exclusive, but it...
Using Local Search Techniques to Lure Apple Watch Users Capitalizing on local search for the Apple Watch has the potential to increase your foot traffic. Local Search Matters 4 out...
Every website wants to earn a top spot on Google, and the only way to do this is with a strong SEO campaign. However, SEO (search engine optimization) is not...
When prospective students search for a university, they turn to Google. The experts working together at Zero Gravity Marketing have narrowed SEO for universities down to the top 12 SEO...
You simply cannot succeed if clients aren’t aware of your law firm! By employing good SEO tactics specific to law firms, you can open up endless business opportunities. If you...
If your dental office isn’t up to date with the latest SEO techniques, you’re missing out on potential patients and ultimately, business. Here are our top SEO for dentists tips...
With hundreds of ranking factors that are continually changing, it’s no surprise that there are a lot of SEO misconceptions out there. To set the record straight, here are the...
If your business has a physical address (as most do), checking your address displayed in online listings one of the most important things you can do for your business. Business...
Online Reviews Are Crucial for SEO Pay attention to your online reviews. When 88% of consumers admit to using reviews to make a purchase decision, you better believe they are...
Perhaps you serve up the most delicious food, provide the most stellar service, or offer the best prices. Whatever your secret recipe is for success, if you aren’t taking advantage...
Building high-quality backlinks, publishing engaging blog posts (and everything that goes along with that), setting up a PPC campaign, and so much more, the process of SEO is certainly not cut...
What Does the Future Hold for SEO? Exciting things are happening in the world of SEO. With mobile devices becoming more intuitive and people becoming accustomed to instant answers, showing up...
Storefronts: local search should a priority of your marketing strategy. Here are the most important local search ranking factors, thanks to a yearly survey conducted by Moz. Quality Matters Well-written...
Google Introduces Home Services Ads to Unite Searchers and Providers Finding a home service provider, such as a locksmith or plumber, just got a lot easier if you live in...
Google has been providing personalized search results for many years, at least since the mid-2000s to some extent. Recently, however, A newly registered patent shows Google is taking search personalization to a...
When Google changes a search algorithm, restructures, or expands into a new business sector, it can cause an earthquake on the Internet. Search result success equates directly to business success,...
August 2015: Local search results have always been competitive — and Google just upped the competition amongst businesses vying for the same target customers. This month Google decreased the 7-pack search...
A strong online presence is essential to successful business. Beyond having a website, companies need quality content, a social media presence and an active, engaged user community devoted to the...
Do You Need SEO Software or an SEO Agency? There are many SEO tools available, but with constantly changing web platforms, algorithms and best practices, are they really the best option...
Verify ASAP or Your Google Business Page Will Disappear A few weeks ago, Google announced that they would start removing unverified Google My Business pages, and it looks like many unverified...
Zero Gravity Marketing just made a huge move: We've opened our second office for digital marketing and SEO in Cambridge, MA. Why Cambridge? It's a thriving part of the East...
Effective Search Engine Optimization (SEO): The 10 Best Onsite SEO Tips The SEO world changes frequently. What was considered effective search engine optimization for your website last month may be...
The Local SEO Tips Every Connecticut Business Needs to Know Do you think you know about local SEO? You use your keywords and work hard to get solid inbound links,...
5 Steps to Rule Local Search In today’s world of the on-the-go information hunting, it’s more important than ever to up your game when it comes to local search results....
On Thursday June 12th Google launched its latest service for small business. As a small business owner, what is the one thing you need to succeed? That’s right: customers. If...
