Every business is on a journey to grow, increase revenue, and become successful. However, to achieve these goals, your company’s departments, strategies, and technology must be aligned. To do so, you need to utilize marketing automation.
Technology like this enables strong, modern business processes, helps nurture customer relationships, and much more. Marketing automation uses software to make your marketing and communication efforts more efficient, and it’s a lot easier to get started than you may think. With expert insight on marketing automation from the strategy team at Zero Gravity Marketing (ZGM), let’s take a closer look at what this technology is and what it can do for your business.
What Is Marketing Automation?
Marketing automation is a process that involves using software to automate marketing tasks that you manage yourself. Businesses of all sizes turn to marketing automation because it helps save time and resources, engages potential leads more consistently, makes it easier to collect data, and increases conversion rates. Typically, email marketing is the most common automation because you can automate your entire email process, from the initial opt-in to follow-ups.
The way it works is a consumer will engage with your website, and an automated email will be sent to their inbox in response to that behavior. A great example is an abandoned cart notification telling the consumer to come back, and they will receive 10% off. Not only does marketing automation make for a more effective marketing process, but it gives your business more time to spend on big picture tasks.
Examples of Marketing Automation
Marketing automation isn’t limited to just one process; there is so much you can do with this platform, including email marketing, lead management, analytics, and other essential services. To help you see the firsthand benefits of marketing automation, let’s look at just a few of the things marketing automation can accomplish:
- If someone fills out a form on your website, you can use marketing automation to send them a thank-you email or remind them to keep their eye out for an exclusive sale.
- To entice users to give you their contact information, you can offer a free whitepaper. Marketing automation will email them the whitepaper once contact information is entered.
- You can use marketing automation to send an email once per week with company news or promotion details. An excellent opportunity to stay top of mind and top of your consumer’s inbox is to automate a newsletter with resources they can engage with, too. This could be blogs, quizzes, or other relevant content. For ZGM, we might send out a list of expert marketing tools for working from home.
- Marketing automation can send follow-up emails that correspond with things a prospect has shown interest in. This can be anything from additional natural SEO content to follow the SEO whitepaper they requested or a reminder about the items they abandoned in a shopping cart.
- After a purchase is completed, you can use marketing automation to send a customer satisfaction survey. Sending out information like this will give you an idea of how consumers feel about your business and provide customers with time to reflect on their recent buy.
- Marketing automation can also send alerts to your sales team when it is time for them to make a follow-up call.
Benefits of Marketing Automation
Over 75% of top-performing companies utilize marketing automation to streamline their daily tasks. These businesses understand that it is an invaluable tool that makes many of the marketing steps more efficient and pinpoints data to help you measure what strategies are working best. By using marketing automation, you can:
- Provide a more personalized experience to your clients.
- Generate more leads.
- Pre-qualify those leads so your sales team can focus on the most promising prospects.
- Increase the average purchase amount by successfully cross-selling and up-selling.
- Retain current customers.
Our digital marketing agency falls into that statistic as a company that understands the importance of utilizing marketing automation. At ZGM, we take it a step further by combining our automation tools with custom Data Studio marketing dashboards. This helps our team report client data faster and easier than ever before while keeping it all in one place.
Once you learn about the different marketing automation options available to you and you start experimenting with them, you are sure to see stronger leads, a higher ROI, and, of course, more time for you to focus on the other aspects of your business.
The ZGM Marketing Automation Experts Can Help
Marketing automation offers a huge efficiency boost for all kinds of companies. However, to do it right, you need to lean on digital marketers who understand how to personalize this system for your business and a marketing agency that uses Data Studio.
That is why our marketing agency in CT is here to help. At Zero Gravity Marketing, we are experts at marketing automation, and we can work with you to develop a strategy that will make your life easier and increase your revenue. Who doesn’t want that?
To learn more about marketing automation or how to use Data Studio, contact us today!
