Even if you know nothing about web design or creating websites, you've likely heard of WordPress. WordPress is a giant in the world of website builders. It's been around since nearly the beginning of DIY website-building, enabling the brand to be at the forefront of consumers' and companies' minds when they need to create their own pages. In fact, according to W3Techs, 32.8% of all websites use WordPress. That's a huge chunk of online real estate! With this type of market share, one might assume all these websites look the same. While there's certainly a lot of similarities in sites that utilize pre-built website templates, this doesn't have to be the case. There are plenty of ways to stand out from the crowd using the world-renowned WordPress brand; you just have to know how.
What is WordPress?
Let's start with the obvious question: what is WordPress? WordPress is a content management system (CMS) that makes managing your website easier. It's an open source software, which means there are literally thousands of developers across the world working on it daily to make it the best tool it can possibly be. With this wide world of innovation, it can offer tens of thousands of themes and plugins, which are built to increase the design and functionality of each WordPress website.
Do You Have to Speak Code Languages to Work with WordPress?
Nope! WordPress is written in PHP, HTML, CSS, and JavaScript, but if none of these letters or words mean anything to you, that's completely fine because the site was designed with the everyday user in mind. Ease-of-use is one of the top-touted elements of WordPress, and it's one of the main reasons it's so widely used. But just because the backend is the same, it doesn't mean the frontend can't be drastically different.
Because of the way WordPress works, great developers—like the ones we employ here at Zero Gravity Marketing—can design a website (or theme, if you will) however they want. Essentially, any vision a graphic designer or client has in his or her head can be translated into reality using the magic of WordPress.
Take a look at some of the projects our ZGM developers have created for our clients. In some cases, our client came to us with a vision and we made it happen. Other times, we have put our ideas out into the universe and created sites our clients adored. Just like WordPress, we're flexible.
Are Pre-Built Templates Just as Good as Custom-Made Sites?
In some ways, no. Pre-built templates are fine if you're running a blog or tinkering on your own time, but if you're running a company, you need to stand out. Pre-built themes don't offer much (or sometimes any) customization or styling. When you use these themes, your pages will likely look like tons of other sites that are already floating around the web. But they don't have to! Zero Gravity Marketing can customize your site to fit your needs. We understand the importance of easy navigation, proper SEO, and user-intuitive interfaces.
We can build your site however you'd like it. We can tailor pre-built templates to suit your specific needs, or we can build a theme from scratch. It's all your call. Of course, budget plays into the design elements pretty heavily. The higher your budget, the more room we'll have for distinct customization. But even if you're on a shoestring budget, it's best to come to the professionals. A simple WordPress site can be turned into a work of cyberspace art with a little creativity and ingenuity.
We're your team. We're on your side. Let's do this!
Zero Gravity Marketing is a full-service marketing firm that has your best interest in mind. Whether you're looking for a way to create a wow-inspiring webpage, or you simply need assistance with SEO, we've got you covered. Ready to learn more? Let's chat!
Tim Dugan
