Regardless of the size of your business, running paid ads that continuously fail to perform well can be frustrating. That’s why you should consider creating Facebook video ads. When executed effectively, these ads will captivate and direct your target audience to take action.
Want to learn more about how your business can benefit from Facebook video ads? Here we will discuss how to develop these ads to target your audience, increase brand awareness, and boost ads. We will also delve into some of the best practices for Facebook video ads.
What Are Facebook Video Ads?
Facebook video ads are paid ads that appear in a specific location within a user’s feed. To utilize these paid social ads effectively, you can create a video from scratch. Or, consider promoting a post with a video in your Facebook account.
Why Should You Use Facebook Video Ads?
With over 2.9 billion monthly active users, Facebook is a goldmine for most companies, as brands who use this platform for paid ads continue to reap enormous returns. So, how do they accomplish this? Businesses leverage video advertising primarily because it is more appealing to target audiences.
Here are some of the key reasons your brand should consider Facebook video ads.
Greater Appeal to Your Audience
It’s much easier to retain the content you see in a video than what you read in a book. This is because video content is visually captivating, and it engages more senses, unlike plain text. Moreover, when content resonates with a viewer, they will be more willing to give up their time to listen to it.
Facebook video ads help you capture the attention of your audience immediately. When utilized appropriately, you can ensure your target audience(s) will watch the full ad. So whether they are at the top-of-funnel or bottom-of-funnel, Facebook video ads support driving your brand’s message to consumers effectively and efficiently.
Brand Awareness
The enormous number of Facebook users makes it easy for your brand to build a solid online presence. However, you have to use the right approach and reach those interested in your products or services. Thanks to Facebook’s algorithms, you can target a particular group of people with video ads.
To reach a niche audience, you need to first create objective-specific campaigns like brand awareness. Then, Facebook will utilize predefined metrics to identify those who will recall your ad and optimize it.
High Conversion Rate
Facebook video ads have higher conversion rates compared to other channels. Hence, you can get enormous returns. In addition, this method of paid social media advertising helps to tell your brand’s story and connect with your target audience emotionally.
As a result, Facebook ads increase traffic, leads, and ultimately conversion rate. The power of paid social media ads goes beyond direct results, as a user may not visit your page or site immediately. Instead, when they need a product or service your business offers, they will remember your brand, ultimately improving conversion rates.
Showing You Are an Authority
One of the main selling strategies is to show your brand as an expert in its field. Video content helps create this impression as you can share vital information within the first few seconds.
Not only will you help audiences solve their problems (when they apply the tips you teach them), but this also builds trust. As a result, anytime these consumers need help in your field, they will contact your business.
You can leverage this benefit to effectively sell different products, professional consultations, courses, and even B2B solutions to your prospective clients.
Best Practices for Facebook Video Ads
Grab Your Audience’s Attention in the Initial 3 Seconds
In a study, Oracle Advertising Blog discovered that people’s attention span has reduced from 8 to 3 seconds. Hence, you need to captivate your audience within the first few seconds of a Facebook video ad.
You can accomplish this by displaying something truly unique and engaging in a Facebook video ad. Then mention your brand in this period to ensure they know who is offering solutions or products to them.
Customize Your Video for Off-Sound Viewers
If you’ve ever used public transport, you’ve probably seen almost everyone on their phone – watching Youtube or TikTok – with no sound. Most people prefer to watch videos with their sound off, especially if they don’t have headphones.
Because of this, you need to customize your Facebook video ad to provide an excellent experience for your audience. Ensure that your content can convey the message even with no sound. You could also consider using subtitles, as these help viewers capture all the information.
Include Strong CTAs
Using paid social media advertising means you have to budget to cover the cost. However, you don’t want to spend the time and money to generate these ads without getting returns. Hence you need to have a strong call to action (CTA) in your videos to encourage potential customers to convert.
For instance, you can direct them to sign up or buy immediately. Consider also repeating a tagline, which will help your audience take action. Avoid, at all costs, overdoing your CTAs to avoid sounding too “salesy,” and they will scroll past the ad.
Create Mobile-Friendly Ads
With over 14 billion mobile users globally, you’ll need to ensure that your content is compatible with mobile devices. But how can you customize paid advertising on Facebook to suit all mobile device requirements?
One way to do this is with large fonts and photos that your clients will be able to access and enjoy even on their small screens. You can also integrate captivating images at the start of your video for your audience to pose and watch the ad.
Contact ZGM for Effective Facebook Video Ads
Are you finding it challenging to create a Facebook video ad that generates returns? At Zero Gravity Marketing, we go the extra mile to help our clients reap enormous benefits from their paid ads. All you need is to contact us, and we will help you boost your business with exceptional paid ads!
