As businesses begin to create email marketing campaigns, they must keep in mind that what works for one generation will not necessarily work with another. Marketers must be sure to keep their communication strategies fresh and engaging if they want to retain customer loyalty and interest from these two generations in the future. So, how do Gen Z and millennials differ when it comes to email marketing campaigns? Let’s take a look at some facts about each.
Who Are Gen Z and Millennials?
If you’re confused about who these two generations are, here’s a quick definition: Millennials were born between 1980 and 2000, while Gen Z is those born after 2000. While their differences are easy to spot in terms of age, there are also some striking similarities between Gen Z and millennials. For instance, both groups tend to be tech-savvy (especially in regards to email marketing), they like marketing campaigns they can relate to, and they care deeply about causes that resonate with them.
What Are Their Email Behaviors?
While there are some similarities between how Gen Z, millennials, and older generations engage with email marketing campaigns, there are also some critical differences to be aware of. Younger generations (Gen Z especially) have grown up in a world where they’ve never known a world without smartphones or social media. Therefore, it should come as no surprise that many are constantly connected to their devices. This has created a new standard for how these younger generations engage with email marketing campaigns – or anything else on digital media for that matter.
Gen Z and millennials are also more likely than other groups to respond positively when receiving an email from a brand they like. Because of their constant connection to their phones, email marketers need to pay special attention to what content gets sent and when. It can be easy for younger consumers to feel bombarded by too much information at once.
How Can Companies Use this Knowledge?
Companies can engage with their target audiences more effectively if they better understand how different generations respond to marketing strategies. This data provides insight into which strategies are most effective for individual groups, helping companies increase click-through rates, conversion rates, and more.
Since different generations use email in different ways, it’s also important for digital marketers to tailor their strategies accordingly. By understanding what drives engagement from each generation – and using these insights to create targeted campaigns – marketers can ensure their emails have a greater impact.
Perfect Your Email Audiences With Zero Gravity Marketing
Still stuck on how to create email campaigns for Gen Z, millennials, or even other specific generations? Zero Gravity Marketing is happy to help! Our email marketing strategists know the ins and outs of creating a tailored strategy that works best for your business. Reach out to us today with any questions or to learn more about how we can help the success of your email marketing!
